Why should marketers use drones?

by WarriorForum.com Administrator
1 replies
A new article on Marketing Land looks into the value of using drones for a variety of marketing purposes.



Drone technology is currently experiencing a significant soar in popularity among the marketing community. Yet, in subindustries such as commercial real estate, drones have always been popular, and they get used for taking aerial pictures of houses, building, and venues for marketing purposes. Other subindustries within marketing are increasingly coming to recognize that the value of drones goes far beyond merely capturing aerial image.

Rommie Mojahed, Director of Retail Leasing and Sales Investment for SVN Desert Commercial Advisors, located in Arizona, spoke about other subindustries taking advantage of the technology:

"Especially now with COVID, I really hope to see the use of drone technology for marketing go far past the commercial real estate industry, because marketers are really missing out on a valuable tactic with high ROI," he said. "If you are a marketer that depends on foot traffic in any way, shape, or form, you need to be using drone technology -- right now".
Drones have great potential and can be useful for many purposes other than taking aerial photographs. One such reason could be counting the number of customers that walk into a retail store. Many industries might find this foot traffic data valuable, including transportation, retail, entertainment, and more. Data extracted from foot traffic using drones could extend to projecting sales for a retail store. or estimating the number of people attending an outdoor concert.

Director of Marketing for SVN Commercial Advisors, a real estate agency located in Oregon, spoke about the value of data obtained by drone marketing:

"In commercial real estate we only engage for outcome and conversions, so knowing who is in front of the building we are marketing is everything. It is a point of view that all marketers can learn from."
#drones #marketers
  • Profile picture of the author Nizam Emon
    When marketers face to a traffic problem,then they find how to solve the problem. To commercial purpose and solving any problem they should use drones.
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