Google to feature best deals in shopping search results

by Administrator
11 replies
A new article on Search Engine Journal reports that Google is set to add a very useful new shopping feature. The upgrade will appear on the search engine results page after a customer enters something they would like to purchase.

This update could prove to be welcome news for online retailers as it offers them the chance of increased sales and visibility while streamlining the selling process considerably. For instance, promotions can be modified in the Merchant Centre. The average time retailers have to wait for approval has also been significantly reduced, and online stores can now keep pace with customer demand. Retailers aren't the only beneficiaries, however. The new feature also positively affects customers who get better prices on a variety of products and no longer have to search around the web to find items on sale. There is now an "On sale" filter, which users can turn on and off, as seen in the image below.

This feature is now available to use for all retailers based in the United States. Fortunately, that coincides with sales ahead of Christmas period, which should help with the intense customer demand. Those of you with keen eyes will recognize these highlighted promotions in the following web locations:
  • Ads features in Google Shopping
  • Items listed in Google Shopping
  • In Google Images, if you are browsing on a phone, not a computer.
  • And more...

Where these highlighted promotions show up, Google has added a "Sales price annotation" to indicate there is an ongoing sale on the item, and a "Promotion annotation" to let the viewer of the listing know what the current running promotion is on that particular product. Those labels can be seen in the image below.

Highlighted promotions are a positive addition to Google for both retailers and customers. Let's see how this gets integrated and whether or not Google can build on this development going forward.
#deals #feature #google #results #search #shopping
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  • Profile picture of the author Jeffery
    Let the "Price Wars" begin!
    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author Nizam Emon
    And price war will be start.
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  • Yes it is best way to know about sale the products and marketing in google.
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  • Profile picture of the author adsinthehood
    Interesting part of Google shopping is that you don't need a paid ad as free listings are also available. They do show below the paid ads but they still work for having your products shown on Google Shopping.
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  • Profile picture of the author Farhanamili
    yes. it is best media know about shopping search results.
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  • Profile picture of the author johnmatty2165
    Hahaha it's very nice feature!
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  • Profile picture of the author writeaway
    This makes sense for BRANDED merchandise....

    But unbranded, I'm not sure how it will work since there are so many variations out there
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  • Profile picture of the author kaushal1232
    If you know the google shopping ads & good knowledge of the google merchant account, it'll be useful to do the marketing from the marketing perspective.

    It'll be good to know the price and easy to see in the one tab(shopping tab) from the user perspective.
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  • Profile picture of the author adamwong
    i'm running a deal sites, i hope new update from goole, help my site index fast on google search.

    i have a question, any one know how to index new post on google, when google index be disable?

    All my post now be automated index by google, but it;s take time, 24h or 48 hours...
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  • Profile picture of the author Radcliff
    It would allow the customers to have an idea about the price range of various products and will lessen the hassle of searching the web for various designs. So a good addition indeed.
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  • Profile picture of the author qwikaddotcom
    Will Amazon ads ever be among those ads? Just wondering.
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