This update could prove to be welcome news for online retailers as it offers them the chance of increased sales and visibility while streamlining the selling process considerably. For instance, promotions can be modified in the Merchant Centre. The average time retailers have to wait for approval has also been significantly reduced, and online stores can now keep pace with customer demand. Retailers aren't the only beneficiaries, however. The new feature also positively affects customers who get better prices on a variety of products and no longer have to search around the web to find items on sale. There is now an "On sale" filter, which users can turn on and off, as seen in the image below.
This feature is now available to use for all retailers based in the United States. Fortunately, that coincides with sales ahead of Christmas period, which should help with the intense customer demand. Those of you with keen eyes will recognize these highlighted promotions in the following web locations:
- Ads features in Google Shopping
- Items listed in Google Shopping
- In Google Images, if you are browsing on a phone, not a computer.
- And more...
Where these highlighted promotions show up, Google has added a "Sales price annotation" to indicate there is an ongoing sale on the item, and a "Promotion annotation" to let the viewer of the listing know what the current running promotion is on that particular product. Those labels can be seen in the image below.
Highlighted promotions are a positive addition to Google for both retailers and customers. Let's see how this gets integrated and whether or not Google can build on this development going forward.