Why it's important to integrate SEO with CRO

by WarriorForum.com Administrator
3 replies
A new article on Search Engine Journal reports on why it is beneficial to use SEO simultaneously with CRO for online marketing.

For some reason, CRO (Conversion Rate Optimization) is hardly ever used in conjunction with SEO (Search Engine Optimization), despite the long list of benefits for online stores or companies that engage in the practice. Ideally, a website has a high level of SEO, meaning it gets ranked higher in search results than its competitors and can attract larger numbers of relevant users. In comparison to SEO, CRO commonly gets overlooked until customer traffic increases. That's a mistake because CRO could be equally as valuable when used concurrently with SEO.

How is combining the two useful?

Most aspects of a site are enhanced when SEO and CRO are combined. That's because the two are an ideal pairing as SEO deals with bringing large amounts of traffic to the site. The job of CRO is undertaking iterative testing and refining and improving the site based on user experience. That combination of efforts can lead to a significant upturn in user traffic and an increase in the search ranking of the page.

Combining SEO and CRO can also greatly improve the conversion rates on the search results page. That's a measure of impressions versus actual visits to a website, also known as Click-Through-Rate (CTR) optimization.

It must be noted that the simultaneous use of SEO and CRO can cover all sections of the purchase funnel, leading to increased sales and revenue.

In order to maximize the traffic and conversion rates of a site, it's vital that CRO doesn't get ignored, and instead gets combined with SEO, or even with other avenues such as Pay-Per-Click (PPC).
#cro #important #integrate #seo
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  • Profile picture of the author Arielmazooz
    Increasing the amount of traffic to a website is a massive amount of digital marketing focus. This is more relevant for SEO than paid search, owing in no small part to the low comparative cost of traffic collected through the organic search channel versus paid. This low-cost SEO traffic association can contribute to unnecessary waste when it comes to SEO's revenue-generating capacity. As well as the overall site benefits gained from CRO's additional use. Any part of the purchasing funnel can be effectively targeted by both SEO and CRO. From Knowledge and Interest to Desire and Action, each has a role to play to positively influence the results.
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  • Profile picture of the author islafisher92
    3 Reasons Why You Need to Integrate CRO with SEO
    1. The Bulk of Search Opportunity Is Pre-Click
    2. Everything Can Work Harder
    3. The Solution Is Not Always More Traffic
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  • Profile picture of the author praetserge
    I don't believe many overlook CRO, I've come across many websites who constantly work on improving CRO.
    I also change pages regularly, not to please google with new content but to improve user experience.
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  • Profile picture of the author Medon
    I have always imagined that CRO is part of SEO ? can someone explain where they depart from each other?
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