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CPA networks for IM digital products?

by perneali45
5 replies
Hello...

For digital products in the IM space, it seems most people prefer affiliate networks like Clickbank, JVZoo and W+.

I almost never hear about an IM product being listed on CPA networks like Rakuten, Maxbounty, etc...

Any idea why that is?

Thanks!
#cpa #digital #networks #products
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  • Profile picture of the author DIABL0
    I would assume it's because the affiliate networks you mentioned are known for having IM offers and attract affiliates capable of marketing IM offers. Where CPA networks are generally known for not having much in the way of IM offers and aren't really going to attack that type of publisher.

    Where if I wanted to promote a life insurance lead gen offer, I would look to CPA networks and not affiliate networks like the ones you mentioned. Same if I was an advertiser. I'm going to take my offer to where I expect to have the most conversions produced.
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    • Profile picture of the author perneali45
      Originally Posted by DIABL0 View Post

      I would assume it's because the affiliate networks you mentioned are known for having IM offers and attract affiliates capable of marketing IM offers. Where CPA networks are generally known for not having much in the way of IM offers and aren't really going to attack that type of publisher.

      Where if I wanted to promote a life insurance lead gen offer, I would look to CPA networks and not affiliate networks like the ones you mentioned. Same if I was an advertiser. I'm going to take my offer to where I expect to have the most conversions produced.

      I understand.


      But what if someone was to put their offer up on, say, both Clickbank and Rakuten. Seems like free extra money.
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  • Profile picture of the author DIABL0
    I'm a publisher, not an advertiser. So I can't really say for sure.
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  • Profile picture of the author hardworker2013
    CPA offers are just not suitable for IM products which are mostly digital products.
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  • Profile picture of the author tombelldigital
    A lot of the IM products are high payout offers, so these are going to be harder to convert and will therefore require much higher budgets to test. Is there any particular reason you're going for this niche?

    Tom
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