The author begins by asking you to recall every instance where you've scanned numerous titles before selecting an article to read. A lot, right? It's probably how most of us read web content. In fact, the article claims that 75% of people freely admit skim-reading posts. The thing is, if the headline isn't great, you won't even get a skimmer to visit, so what can you do?
Use a headline grabber
Headline grabbers are designed pretty much for one primary thing: to get the instant attention of internet users. They're the gateway to your post. page, or article - and they'd better be great, or you're heading downwards when it comes to SERPs. Here are the author's tips for creating one.
- Start with a working title.
This is basically your headline draft, so it's not final, but it gets you started writing - and starts narrowing down that killer attention-grabbing headline.
- Don't use clickbait
Clickbait headlines have one major problem - they don't accurately describe what's in your content, so avoid using them. That's the best and fastest way to alienate and lose readers - even though they do visit the page, there's just no point.
- Stick with your brand message.
Because branding is where your content marketing strategy should begin and end, that has to get represented in your headlins to pay close attention to your brand image when you write them.
- Remember to turn heads.
You can grab attention by following these irresistible tips:
- Build the anticipation
- Use numbered lists
- Solve problems
- Optimise your content for SEO
Remember, you won't grab readers' attention if you're stuck way down in 99th place and they fall asleep before they ever scroll that far. SEO is important, no matter how great your content or headlines are.