Here is a list of LinkedIn's most influential users
For those in the know, Top Voices are based on specific engagement criteria, namely:
- Engagement generated on posts, including reactions, comments and shares across each member's content)
- Posting cadence - i.e. how much and how often they're posting to LinkedIn
- Follower growth over time
However, LinkedIn says engagement is just a start and adds:
"...engagement is just a start. LinkedIn News editors then refine and curate the list by looking at an eligible member's body of work: Are the contributions insightful, conversational and timely? Do they seek to give and get help vs. being self-promotional? Finally, does this list reflect the world we work and live in today?" |
No surprise on Virgin chief Richard Branson leading the pack as he has close to 18 million total followers. LinkedIn also shared Top Voices listing for:
- Data Science and AI
- Design
- Education
- Entrepreneurship and Small Business
- Equity in the Workplace
- Finance and Economy
- Frontline Health Care
- Frontline Retail
- Job Search and Careers
- Marketing and Advertising
- Sales
- Sports
- Technology
This listing is important for marketers who want to build their presence on LinkedIn. And you can check out the Top Voices 2020 listing here.
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