YouTube to start inserting ads into non-monetised content, and more

by WF- Enzo Administrator
14 replies
YouTube creators won't like this, as YouTube just announced an update to its Terms of Service which notably includes a new provision enabling the video platform to insert ads into content that's not part of the YouTube Partner Program.



What this means is that if you choose not to put ads in your YouTube video, they'll still take over and put ads anyway. You also won't gain revenue from those ads unless you sign up to YPP. YouTube explains:

"Starting today, we'll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that's not in YPP, you may see ads on some of your videos. Since you're not currently in YPP, you won't receive a share of the revenue from these ads, though you'll still have the opportunity to apply for YPP as you normally would once you meet the eligibility requirements."

Over the years, a lot of creators chose not to put ads into their YouTube clips and that choice means people can view content without disruption. YouTube's new terms will chuck ads on non-monetised clips, and personally I don't like seeing ads in videos.

On the other hand, this will lead to a significant increase in available ad space on the platform, and will provide YouTube with more revenue opportunities. It's a two-way game anyway.

Chime in.
#ads #content #interesting #nonmonetised #start #youtube
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  • There is a pro and con to this policy. The pro to is this that there would be free ad from google and the ads might help the business. The con to this is that we would not get the benefits in terms of revenue and it might damage the business video if the ad is not relevant. Does anyone else have any thoughts on this topic?
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  • Profile picture of the author DWolfe
    Originally Posted by WF- Enzo View Post

    YouTube creators won't like this, as YouTube just ] an update to its Terms of Service which notably includes a new provision enabling the video platform to insert ads into content that's not part of the YouTube Partner Program.

    What this means is that if you choose not to put ads in your YouTube video, they'll still take over and put ads anyway. You also won't gain revenue from those ads unless you sign up to YPP. YouTube explains:
    Typical corporate greed by a big tech monopoly. Youtube can profit off of decent videos, even if the creator is not eligible to be in their partner program. That hurts the newer channels. Just because they do not have enough visitors or not enough subscribers to their videos. Part of the terms of service when someone first start off with a new channel.

    Wonder if this is going to be a new trend. Eventually I could see them changing to include members as part of the Partner Program in the future. This would cut into those channels that are already successfully in the program. Possibly cutting their revenue in half ?
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    • Originally Posted by DWolfe View Post

      Typical corporate greed by a big tech monopoly. Youtube can profit off of decent videos, even if the creator is not eligible to be in their partner program. That hurts the newer channels. Just because they do not have enough visitors or not enough subscribers to their videos. Part of the terms of service when someone first start off with a new channel.
      It can also affect the growth of new channels. Some people do get turned off if they see ads on your videos. It would gives the impression that you're a sell-out.

      And would this mean it's going to be harder for new channels to be visible if they're not "advertiser friendly"?
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  • Profile picture of the author quadagon
    Great opportunity for someone to launch a rival to YouTube though.

    It's always a problem when you are playing in someone else's yard.
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    I've got 99 problems but a niche ain't one
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  • Profile picture of the author oppyeaunome
    I know this would become a problem sooner rather than later. I always wanted to start a Youtube channel and see if I could build it up.

    I'm still going to try, but things like this always make you think twice before you take action.
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  • Profile picture of the author Kay King
    It can also affect the growth of new channels. Some people do get turned off if they see ads on your videos. It would gives the impression that you're a sell-out.
    I don't understand that opinion. What YouTube is saying is 'if you use our platform, we are going to run ads and make money from your videos'. It is THEIR platform - and that's what people forget. You don't have to use YouTube - but, if you do, you have to adapt to changes as they happen.



    Why is this surprising? What took them so long? Perhaps the worst facet of social media sites is they appear to be 'free' - then to make it worth keeping them online, the 'owners' find ways to increase revenue and people are outraged.


    If someone thinks you are a 'sell out' because there are ads on your video - on a free to use social media site - you need to attract a better quality audience.
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  • Profile picture of the author MrProfit
    As a marketer, this is good for me.

    More ad space may lead to lower ad cost.
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    Success is a CHOICE, not a CHANCE!
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  • Profile picture of the author Rory Singh
    You tube and Google does what they want to do. I leverage both of these platforms and get FREE Organic 'daily' traffic from them.

    I don't always like the changes they make but since they own the platforms that give me free traffic, I have to adhere to their rules or pack my bags and go somewhere else.

    For the channels that don't yet meet the criteria for partners program, keep adding content and serving your niches. Eventually if you are consistent and provide consistent value, you will meet the requirements.
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  • Profile picture of the author Kay King
    Enzo- I do think you meant 'inserting' rather than 'interesting' ads...in the title
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    Saving one dog will not change the world - but the world will change forever for that one dog.
    It is not enough to dream, you must act. Without action, a door is just a wall.

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    • Profile picture of the author WF- Enzo
      Administrator
      Yeah good catch. Thanks!!

      Originally Posted by Kay King View Post

      Enzo- I do think you meant 'inserting' rather than 'interesting' ads...in the title
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  • Profile picture of the author Medon
    I am not sure but I think it is a wrong move. You Tube will become another damping site just like porn sites and scare away genuine users.
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  • Profile picture of the author 1Bryan
    It takes about 2 clicks to use an Ad-blocker. People have choice. It just takes 2 clicks lol.

    Of course they wanna show ads. More revenue without revenue sharing?

    Duh. Yes. Please. More of that.
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  • Profile picture of the author Gilbert Rono
    Greed just got to a whole new level, and will always.
    I bet they have to many ads logged and just wondering how they can serve them faster.



    My take is that they will lower the quality of the ads by pushing them up people's throats.

    Now every video has an ad at the beginning, at the middle, soon would be just before the end...
    Fact is, most people do not like ads in general and when you push them too hard, the click through rate would also go down. I mean who is sited down there ready to click 10 ads in an hour? The click through rate will definitely take a hit for advertisers.
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  • Profile picture of the author seobro
    They never did not like my content, how to rank high in Google of course. OK, so they stop running ads, but at least they did not ban me.
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