Find Out About the 10/20/30 Rule of PowerPoint

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A new article on Hubspot discusses the Powerpoint 10/20/30 method and examines how to make presentations according to the rule that remain informative as well as aesthetically pleasing.

What precisely is the 10/20/30 rule of PowerPoint?
The 10/20/30 PowerPoint rule is a pretty simple idea. You should always use ten slides max, talk for no more than twenty minutes, and always use fonts larger than 30-point. Guy Kawasaki dreamed up the concept. The aim being to provide clear, informative presentations.

10 Slides
Kawasaki believed that ten concepts were the limit for most audiences and that you should limit the amount of text on each slide, summarizing rather than going into too much detail. You can give more information and data verbally but minimize the text and detail on the actual slides.

20 Minutes
You've got ten key points, but you want to limit the time the presentation takes to just twenty minutes. That makes it simpler to plan the structure of your talk. You're aiming for two minutes per slide max. Even though you'll generally be given more time for your presentation, limiting the structure to twenty minutes allows for questions and discussion - and in case you run into technical issues during the talk.

30-Point Font
Slides with smaller fonts can be really hard to read, especially if you're at the back of a room. Kawasaki reckons that if you keep the information on slides minimal, 30-point is achievable. That serves the purpose of encouraging the audience to concentrate on what you're speaking about rather than struggling to read.

To summarize
Each element of the 10/20/30 rule promotes the other. The ten limit encourages you to keep things to the important points. The 20 limit means you're not going to stray from the core subject verbally. The 30 rule keeps all the points on each slide relevant and key to the overall concept.
#find #powerpoint #rule
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  • Profile picture of the author Matthew Stanley
    I think the key thing for a PPT presentation (as is the case with many facets of marketing in general) is "know your audience." Kawasaki's guidance may be very useful/relevant/applicable for pitches/sales presentations to a VC or the like, but perhaps less so in some B2B contexts, where the decision maker may prefer (and be more inclined to be persuaded by) a longer conversation and more information-rich slides.
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  • I can see how this would also work with webinars and online classes. You have no idea how many webinars I've attended that have slides that are barely readable because the fonts are so small. And it's so hard to pay attention after the 20-minute mark. If you're not done by then, you've lost your audience.
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    • Profile picture of the author Matthew Stanley
      Yeah - agreed. I have a few friends who are teachers who've relayed similar experiences - esp during this "school year," when a ton of it's taking place online and the learning curve for teachers for how to present there has been dramatic.
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  • Profile picture of the author Radcliff
    As an audience and as a presenter, I have seen people dozing off during long and boring presentations. The 20 min mark is the perfect one to grasp the attention. I wonder how teachers are managing the online classes during this pandemic.
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