Marketing Land reveals that forced innovation has resulted in the invention of a whole new process, products, and platforms. Digital Remedy recently launched its AdReady+ platform, targeted at independent marketing agencies.
The repurposing of an internal digital ad solution for client use
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Marketing Land reveals that forced innovation has resulted in the invention of a whole new process, products, and platforms. Digital Remedy recently launched its AdReady+ platform, targeted at independent marketing agencies.
In the beginning, AdReady+ served as Digital Remedy's internal platform, but the company turned around the transformation to an external branded tool in just 75 days, at the request of clients. David Zapletal is Chief Innovation Officer with the company:
Digital Remedy already planned to develop a campaign management tool for external use, but then clients forced a hastening if those plans. Ad Ready+ offers automated requests for proposals, campaign planning, media outreach and media buying. Tiffany Coletti Kaiser is EVP of Marketing:
AdReady+ lets marketers report detailed information to C-suite and company executives and provides reporting tools like charts and tables. Tiffany Coletti Kaiser adds:
In the beginning, AdReady+ served as Digital Remedy's internal platform, but the company turned around the transformation to an external branded tool in just 75 days, at the request of clients. David Zapletal is Chief Innovation Officer with the company:
Digital Remedy already planned to develop a campaign management tool for external use, but then clients forced a hastening if those plans. Ad Ready+ offers automated requests for proposals, campaign planning, media outreach and media buying. Tiffany Coletti Kaiser is EVP of Marketing:
AdReady+ lets marketers report detailed information to C-suite and company executives and provides reporting tools like charts and tables. Tiffany Coletti Kaiser adds:
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