How to make a ebook go viral?

by nick1123 8 replies
In a world of zillion freebies how do you get your valuable ebook go viral?

I know you must have fantastic quality, but what else must you do?

How do I encourage others pass it on?

What has worked for you?
#main internet marketing discussion forum #ebook #make #viral
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  • Profile picture of the author Wayne Liew
    You definitely need some good stuffs in there. Perhaps adding a resell right is a good way to get things viral, perhaps selling it at $1 with full commission to affiliates might help? Someone has done this before for the IM niche and it quickly become viral.

    You can also JV with people who have a list and I am sure that they will help you out if you have some kind of relationship with them in place.
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    • Profile picture of the author nick1123
      Originally Posted by Wayne Liew View Post

      You definitely need some good stuffs in there. Perhaps adding a resell right is a good way to get things viral, perhaps selling it at $1 with full commission to affiliates might help? Someone has done this before for the IM niche and it quickly become viral.
      That's a great idea and I have thought of doing this.

      But I am wondering if there is a way to get an ebook to go viral without charging for it.

      How do I give people an incentive for sharing the ebook with others? Having great content doesn't seem to be enough.
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      Email me with your traffic questions: NicksTrafficTricks [at] gmail.com

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  • Profile picture of the author jhongren
    Originally Posted by nick1123 View Post

    In a world of zillion freebies how do you get your valuable ebook go viral?

    I know you must have fantastic quality, but what else must you do?

    How do I encourage others pass it on?

    What has worked for you?
    Hi Nick,

    I started a similar thread here.

    => http://www.warriorforum.com/main-int...viral-pdf.html

    Cheers,
    John
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    • Profile picture of the author nick1123
      Originally Posted by jhongren View Post

      Hi Nick,

      I started a similar thread here.

      => http://www.warriorforum.com/main-int...viral-pdf.html

      Cheers,
      John
      I went through the thread and found some good info. The main advice I got from it was to make your ebook brandable.

      Anyone have any ideas on how to make it go viral without selling it or branding?
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      Email me with your traffic questions: NicksTrafficTricks [at] gmail.com

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  • Profile picture of the author hebsgaard
    Ironically, I think it's harder to make an ebook go viral without charging something for it (and offering a 100% commision). I assume your telling people that they can offer it to their list free of charge. That's the only way, off the top of my head, that I can think about.
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    • Profile picture of the author jhongren
      Think in terms of what is in it for the person to send it.."make money is one of the factor..make it rebrandable.

      John
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      • Profile picture of the author ExRat
        Hi Nick,

        Anyone have any ideas on how to make it go viral without selling it or branding?
        (I realise you said 'apart from branding' but just in case...)

        1) It's not just about branding (as in branding it with a straight url for example.)

        If you use viralpdf (or similar) then you can make an affiliate link brandable. So here are two options -

        a) include a presell for a product where the affiliate link is brandable

        b) (even better) include the same but for a product in your OWN affiliate program

        b) is better than a) because unless there is some other benefit for you from the ebook going viral, there's no point - you are giving the commission to the person who passes it on.

        With a) - they get paid from your program, therefore it's a win-win.

        But with b) you could give them a link to brand, and keep another one for yourself. Or the ebook is branded to your url and the content reflects well on the author (you). Or you add a link to your opt-in. Or many other things.


        Some more answers to your question above -

        2) Make the content absolutely amazing. Then encourage people to give it away. Explain to them the benefits/mechanics of giving it away - for example, explain how they can set up a mailing list and use your ebook as a tempter. The fact that the content is awesome will endear the readers to the person who gave it to them (as well as the author).

        3) Connected to 2) above - give them as many different things that make it easier for them to start spreading the ebook around. For example - build a html page, with headline/sales pitch/opt in form that presells the benefits of reading the ebook. Add instructions on how to alter the page and upload for those who don't know.

        Give them some quality graphic buttons they can use to link to the ebook download page. Or get a wordpress widget created that does the same, or simply give them the html code to add to a text widget.


        You will see that most of these are really obvious. But if each little effort you make, gets an extra 1% of people to distribute the ebook, then the benefits will be exponentially huge - if this isn't clear to you, try and find some of the teachings of Mark Joyner where he explains how the effect of a viral product is similar to a snowball - it gathers speed as it's mass gets bigger AND collects more mass as it's surface area grows.

        He doesn't use that analogy (as far as I know) but that's the same principle. The effect is compounding, like interest on money.

        If you want even more ideas, try reading some of Ewen Chia's viral training ebooks or Jimmy D Brown's 'viral ebook brainstorm.' They might not give ALL of the answers, but they WILL get you excited and motivated and also get your brain thinking of new ways to answer your own question - and in my opinion, that is the key -

        Understand the core concept, never forget that small efforts can produce big results (don't cut corners - give them everything they might possibly need to pass it on) and then brainstorm new ways to make it easier/reward them, for passing it on.

        Hope this helps.
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        Roger Davis

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  • Profile picture of the author Alan Mater
    Hi Nick,

    One way that works for me is adding the ebook to JV Giveaways. It will help spread your ebook to many people, and it will help build your list at the same time. A true win-win.

    Cheers,

    Alan
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