What do you think can sum internet marketing up in one sentence? What really makes internet marketing what it is? Tell me your thoughts, I think it's just common sense.
Also Mr Jeremy Kelsall Has a thread going about a topic which I believe is similar, where he asks warriors if they ever just think about keeping things real, and I think he hit a gold nugget there: Common sense.
Humans don't want to be treated like mass buyers whose only purpose is to spend spend spend, but they want to be treated as a being with intelligence, feelings, thoughts etc... and the same thing applies to marketing.