Reddit acquires Dubsmash

by WF- Enzo Administrator
5 replies
Reddit announced this week that they have acquired video app Dubsmash, as Reddit looks to build on and expand its video options to users.

Reddit says:

"Reddit is where passionate communities come together for authentic exchanges about the topics that matter to them. Video is increasingly core to how people want to connect, and as we continue to grow our community, we're committed to providing the best possible tools users need to find, create, and interact with one another through video."
Dubsmash is on a resurge, and has transitioned from a lip-synch app, to a more complete video app that includes dancing and remixes. It might not threaten TikTok's throne, but it's an alternative as Dubsmash sees more than a billion video views monthly.

Chime in.
#acquires #dubsmash #reddit
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  • Profile picture of the author Devilfish168
    hmm going to another rush to " marketing "
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  • Profile picture of the author Monica8297
    I think this process in going very hard.
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  • Thanks for letting us know
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  • Profile picture of the author qwikaddotcom
    All I want to know is for how much.
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  • this is an interesting case of an early mover (earlier than TikTok) in Social not building the kind of network effect/algorithm-entrenched insurmountable lead we've seen in other categories/from other apps. seems Dubsmash's current pivot/ differentiator is around leaning in to African American creators - which imo is interesting and better than trying to chase "what could've been"
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