Google Ads Just Unveiled Enhancements to Lead Form Extensions

A new article on Search Engine Journal reports that Lead Form Extensions just got new features aimed at increasing efficiency for advertisers. This piece from Search Engine Journal details all the enhancements, which are now available in accounts. It's well worth a read if you've always found Google Ads a bit cumbersome when it comes to email sign-ups.



What Are Lead Form Extensions?

Marketers are always looking for more ways to reach users sooner in their journey. For a long time now, Facebook Ads has allowed users to provide email details without departing the platform, but up until a year ago, Google hadn't followed suit. Then, the search engine giant came up with a new extension for Lead Forms. Now, there's added functionality - you can use the new features in al campaign types, and you can access them via the "Ads and Extensions" option:



You then create the form, a submission message, and your ad copy:



Lead form extensions have pre-made questions for users to answer. Tapping the "Question" option brings up a list organized by vertical:



Previously, Lead Forms on Google were always hampered when it came to actually getting your sign-ups. Advertisers had to download them manually into a file, save that file, and then upload the file to their email service provider. Now, you can connect Lead Forms using a webhook or via Zapier and get automated routing to a specific email list, or even directly to a CRM. To do that, go to Lead Form Extension set up and look under "Call to Action," then access the "Lead delivery option":