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What do YOU look for in an affiliate program?

by um1001
9 replies
Hi guys,

I've got a product that I am really excited about and I want to design the affiliate program before I start on anything for the product site itself. I know how important it is to have happy affiliates, so I want to put a ton of time into making the affiliate program absolutely top notch.

I already have the intent to provide some of the standard things:
  • Keyword lists
  • Adwords ads
  • All banner sizes, graphics, images
  • Profile of target audience
  • Hop creator
  • Page templates (static and Wordpress)
  • Basic marketing guide
  • Pre-written review example
  • 50 or so articles, some punchy headlines, signatures, etc
  • A teaser daily e-mail course
  • A couple of promo videos
  • 75% commission, of course
edit - I know a fantastic sales letter and product launch/buildup makes for a lot of affiliate love, and that will come too. I'm just working on the "program" right now.

Now I know there are a lot of creative people in here, so I was wondering if anyone could share some great ideas they've come across.

I'd also love to see some stories about partnerships, success stories, etc. What have you loved, what have you hated?

I'm going to put a lot of money and effort into this program and as I said I'm really excited to get working to make it easier for affiliates to hit the ground running.

As always, you folks rock.

--Jack Morrison aka um1001
#affiliate #program
  • Profile picture of the author winebuddy
    you could offer them a complete affiliate marketing training course in video format that shows how to use all of the tools you have listed.
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    • Profile picture of the author um1001
      Originally Posted by winebuddy View Post

      you could offer them a complete affiliate marketing training course in video format that shows how to use all of the tools you have listed.
      I hadn't considered video for training purposes. That's pretty intriguiging. I think I'll make a basic video squeeze page, as well.

      Also forgot to mention viral pdf bonuses
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  • Profile picture of the author freudianslip27
    Yes, I agree. Video training materials can really help point people in the right direction. Even if it just helps a few increase their sales, boy is it worth it.

    You could also consider offering a responder series.

    Matt
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  • Profile picture of the author euhlir
    I look for the program it's run on, preferably Clickbank. Then I look at the creator's track history to determine if they have any golden products they've already made.

    Email auto-responders are the biggest thing you'll want to make. Your biggest affiliates will use these to blast there lists and get sales.
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  • Profile picture of the author actionplanbiz
    Conversion tracking for PPC
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    • Profile picture of the author um1001
      Originally Posted by actionplanbiz View Post

      Conversion tracking for PPC
      Hmm, I've never seen this offered. I just Googled it and couldn't find anything that seemed like it may be something I could offer (I mean, apart from the obvious tracking codes that CB provides for hops)

      Would you mind elaborating or giving an example?
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      -- Jack Morrison / um1001

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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author um1001
          Originally Posted by Alexa Smith View Post

          Jack,

          Can I answer the question in this thread openly and honestly without offending you?
          That is, in fact, exactly what I was hoping for


          What many serious affiliates want to see are:-

          1. a high-quality product

          2. a high-quality sales page, without any leaks, that looks as if it will convert (evidence of that, understandably, is even better but not always available, one appreciates)

          3. good earnings per sale

          4. a viable "buying niche"

          Everything else is so far secondary to those four things that by comparison it's more or less inconsequential.
          Which is all very good news because those are the things I'm focused the most on. A great product is the most important piece to me. I'm actually also working on great upsells.

          Having said that, I guess you're probably correct. The affiliate "extras" really are more useful for newer affiliates. An experienced person will be able to use things like his or her list.

          Yet if I can get 20 newbies selling 1 in their whole life, that's better than 0 ... Maybe the research and work I do will make that a possibility.
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          -- Jack Morrison / um1001

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      • Profile picture of the author actionplanbiz
        Originally Posted by um1001 View Post

        Hmm, I've never seen this offered. I just Googled it and couldn't find anything that seemed like it may be something I could offer (I mean, apart from the obvious tracking codes that CB provides for hops)

        Would you mind elaborating or giving an example?
        i dont know how affiliate programs go about it but it has to do with, pasting their Conversion ID in your Thank You Page.

        The goal is for the affiliate to identify converting PPC keywords
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