Brand Name Is Different From URL name

17 replies
I have a question about having a brand name that is different from the URL. For example, the brand name on the site is Alpha Newspaper, but the URL is realinvestigativenews.com. So when the viewers look at the website, they will notice that the URL is not the same as the brand name. Is this going to be a problem with SEO, PPC, and website/landing page approval by traffic networks?
#brand #url
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  • Profile picture of the author George Flm
    Brand name must be the same. or included in the URL.

    Or else it wouldn't be a brand name or a brand at all.
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    George Troy Marketing on Youtube

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  • Profile picture of the author qwikaddotcom
    Yours is drastically different. I doubt it's going to work well. What may work for you though is this: if your domain name is realinvestigativenews your branding can be "Real News" or "RI News" or even "RIN".
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  • Profile picture of the author Jeff Goodsmith
    You're definitely giving yourself a lot of extra work by not including the brand at all in the URL. Branded keywords are usually the easiest "win" for SEO, but that URL will make it exponentially harder, if not impossible, to rank for "alpha newspaper."
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  • Profile picture of the author King Manu
    The brand name should be included in the domain name somehow, because people are going to search your website by the brand name.
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  • Profile picture of the author ashwinsd
    For SEO, yes. Different names will affect the ranking. Better to have a brand name and URL similar.
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  • Profile picture of the author Jonathan S
    Brand name should be the same as the URL but that's not always the case specially when your brand's keywords are not very unique. You'll find yourself struggling to get a domain that carries even at least one of your keywords. Just try to make the URL as very near as possible to your brand.
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  • Profile picture of the author thedark
    If the URL was alphanewspaper.com and the title of the website Real Investigative News, you could have worked with branding Alpha Newspaper into the website title, but Real Investigative News is hard to be branded.
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  • Profile picture of the author lachimba
    Originally Posted by Affiliatestrading View Post

    I have a question about having a brand name that is different from the URL. For example, the brand name on the site is Alpha Newspaper, but the URL is realinvestigativenews.com. So when the viewers look at the website, they will notice that the URL is not the same as the brand name. Is this going to be a problem with SEO, PPC, and website/landing page approval by traffic networks?

    It might be a problem with networks approval but perhaps more importantly it's a branding nightmare. Why would you have them different? Try anything you can to make them the same.
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    • Originally Posted by lachimba View Post

      It might be a problem with networks approval but perhaps more importantly it's a branding nightmare. Why would you have them different? Try anything you can to make them the same.
      I used this domain for a different project before but I still want to use it. In that case, I may just it for lead-gen purpose.
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  • Profile picture of the author Netoalo
    You could work with a subdomain.

    Example:

    alpha-newspaper.realinvestigativenews.com

    alpha-newspaper (subdomain)

    Success in the year 2021
    Celestino Neto
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  • Profile picture of the author newworldhorizon
    Your brand name should be the same as the URL name. It'll be difficult for someone to remember your brand name and your URL name.
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  • Profile picture of the author Luka19
    Band name should be the same in my opinion is this the best.
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  • Profile picture of the author dailyblog
    There is no problem, keep up your work. There are many websites with the different name.
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  • Profile picture of the author gauravcs
    My advice would be to not do that.

    Your domain name and your business name should be the same. It'll be difficult for someone to remember your domain name and your business name.

    Choosing a domain name that's different than your business name would be a huge branding mistake and almost all branding experts advise strongly against it.
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  • Profile picture of the author EvolveBest
    NO, the main purpose of the website is to get users to come and have them to whatever it is that you want them to do. If it is a good experience for them and they get something out of it, they will remember the site. The brand or name or url is no longer all that important so long as visitors know how to get back there.

    There are countless corporations that use different brand names and then they get a holdings company. If you need more users to remember the brand than the actual url, you might consider using Remarketing Advertising to get them to remember or just scoop up those specific related domain names/brand names/etc
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  • In my opinion, Your domain name and your business name should be the same, Because it will be difficult for someone to remember your domain name and your business name.
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  • Try to keep the brand name and domain name same because it directly benefits in promotional campaigns. It has much much better results in comparison to different names for brand and domain.
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