I've been away working on building products and writing a book for a couple of years.
I'm now looking at marketing options that don't involve advertising.
That leaves for me in my mind email marketing, networking, forums, social media, seo, and a few others, however, I feel like the whole marketing landscape has changed in the last few years.
Does anyone else feel like this?
I remember a friend of mine saying 2 years ago that he thought it was more dofficult to make money online.
GDPR seems to have crushed any email marketing and SMS marketing opportunities in the EU at least.
SEO seems to be dominated by the large corps (I did notice a year or two ago that the small car mechanics and tradesmen were usurped almost overnight by gumtree, checkatrader and the likes.
Where there were many forums on a subject only 1 or 2 dominate and if you even remotely look like you are associated with a product or service they ban you.
Facebook groups are so closed its almost impossible to post.
It seems to me that we are all being pushed into having to advertise with big tech and spend a lot of money.
Is anyone else feeling this?