The voting spanned a whole week and took four grueling rounds to compete, but the results of Marketing Week's best campaign of 2020 are now well and truly in. The publication's readers voted in droves for the very striking 'Abusers always work from home,' an eye-opening campaign commissioned by the National Centre for Domestic Violence. The winning entry highlights how lockdowns can be an even more problematic time for already at-risk victims of domestic violence and abuse - and it took an impressive 81% of the vote in what was pretty much a landslide victory. Advertising space in media and on billboards was donated free.
The winning campaign fought off competent competition from the likes of KFC (in second place), Budweiser, Ikea, Just Eat, and supermarket giant Tesco to rise to the top of the poll.
What is the winning campaign about?
Domestic abuse rose by 49% during the earliest COVID-19 lockdown in the UK - and the situation was exacerbated by the fact that measures against the spread of the virus also saw the shutting down of safe spaces and shelters designed to provide an escape for abuse survivors. The clever and chilling campaign, developed by Wunderman Thompson UK, sends a message that warns of the dangers from domestic abusers while nearly an entire nation is working from home. It features a family living one life on social media and another, terrifying existence behind that public-facing lens. Mark Groves is the CEO of the National Centre for Domestic Violence, and he says that support for the campaign has been "amazing."