Is it better post the whole article on Facebook or just post a link to it?

1 week ago

Depends on the nature of your page's "audience" and your communication style and relationship with them. Generally speaking, "make it clean and easy" is a good credo. For many longform-averse readers that can mean a summary and link is appealing. But there are exceptions to this (depending on the factors above as well as things like whether a paywall blocks the linked article)

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lachimba

1 week ago

Originally Posted by Matthew Stanley

Depends on the nature of your page's "audience" and your communication style and relationship with them. Generally speaking, "make it clean and easy" is a good credo. For many longform-averse readers that can mean a summary and link is appealing. But there are exceptions to this (depending on the factors above as well as things like whether a paywall blocks the linked article)

but if it's a link wouldn't it be long-form content at the destination page? what's the difference between that and clicking "See More" on FB?

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DABK 1 week ago

If the first page is long, it will turn off many. If it's a summary, they'll read it and, if interested, they'll click on the link to read the whole thing... Which, by the way, should be written for reader and for skimmers. (i.e., highlight / underscore important parts, so skimmers notice what you want them to notice).

So, you may get more of the people interested to read with an enticing paragraph + link than with the whole article.

Originally Posted by lachimba

but if it's a link wouldn't it be long-form content at the destination page? what's the difference between that and clicking "See More" on FB?
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chrissoloads

1 week ago

I think, making a summary of is a better option then put in the link of the entire content.

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King Manu

1 week ago

I would rather send people to my article with a link and a short description because once they are on my website, they can be drawn to consume even more content.

Why help Facebook have their attention?

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Anna Ang 3 days ago

Agree, I will do the same way too
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niamul21

1 week ago

You can post a short portion of your regular website content and then post a link for further interactions. Thank you!

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talfighel

2 days ago

I think a short eye catching ad will do.

Then send that traffic to the article page.

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Manvi agarwal

Banned 1 day ago

In my opinion, why to do just one when you can post both. It is important to explain what your link is about. This gives brief idea to your target market. This is the part of social media marketing.

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