The author says that privacy laws don't always top the mind of marketers, but the new year is a good time to make sure you're up to date with all the new global privacy regulations. If you're going to make sure that your 2021 marketing strategy won't break any laws, it might well be worth looking in-- and you can find all the details in the original article.
If you decide to do that, you'll discover how marketers can comply with regulations, remain on-brand, and deliver new and engaging user experiences - without falling foul of regulations. The event promises to cover the implications and industry impact of privacy regulations. That's going to cover CCPA, GDPR, TCPA, and CASL. The hosts will also talk about new ways of thinking about compliance and maximizing user opt-in.
The webinar will cover:
- Why marketers should care about privacy
- How to build an effective marketing program that is compliant with the world's privacy laws
- How to leverage transparent user experiences to earn user trust
The event will be hosted by marketing solutions engineer Parth Trivedi:
Parth Trivedi serves as a Marketing Solutions Engineer at OneTrust PreferenceChoice™-- part of the #1 most widely used privacy, security, and marketing user experience technology platform. In his role, Trivedi advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Trivedi earned a Master's degree in Electrical and Computer Engineering from Georgia Institute of Technology.