Advice for site migration and SEO solution for GEO IP Redirects

0 replies

Currently we have 2 websites which will be merging: and will merge and migrate to a third domain: also has a translated version: however that subfolder will be redirected to another website in the same language. So only the English version of will be going to will have subfolders to target different regions (all English language) will target EU countries and will target users outside EU countries.

A GEO IP redirect will be used so anyone outside the EU will be served and anyone within the EU will be served

There is some content overlap for & so want to avoid duplicate content (can be localised but won't be totally different as it's the same product)

Challenges & questions:

1. For the migration, usually I'd use the Change of Address tool in Google Search Console from and to However, as the /fr subfolder on will be redirected to a different website, does this mean this will no longer work? Also, with the new domain targeting 2 different regions, does this also mean the country targeting option shouldn't be used?

2. With the new website and subfolders targeting different regions through GEO IP redirects, I'm unsure what the best way to tell Google which version to index for which region. Would HREFLANG be enough and also resolve the duplicate content issues on the respective pages with the content overlap? Or canonicals.

I understand this set up is not necessarily the most ideal way to go but it is what is happening so I am trying to ensure the least negative impact for SEO.

Any advice or ideas are greatly appreciated!

Avatar of Unregistered

Trending Topics