Marketing Land: Are best practices useful or lazy?

by WarriorForum.com Administrator
7 replies
A new article on Marketing Land asks whether best practices are useful or just plain lazy. Although adopting best practices seems like the sensible thing to do, you still need to consider a few things as you go.



The author explains that a superior once challenged him on best practices. The reason was slightly surprising - the superior considered best practices to be lazy.

The article goes on to question best practices, saying that while they're based on expert review and widely regarded provide effective methods to employ in different situations, is it always best to take them as gospel?
  • Trust but verify: When marketers adhere to best practices, they're still trying to sell something. Can they accurately develop best practices insights when their judgment is likely skewed by profits and sales? For that reason, it's wise to examine the recommended practice carefully before you employ it.
  • Different situations: Even though best practices cover various scenarios, it's important to consider just how well a best practices situation matches your own.
  • Cost versus benefit: Best practices stop repeated mistakes and save money, but you need to weigh the cost against how an action benefits the company too.
  • Vendor versus client expectations: The aims of vendors and clients aren't usually the same where metrics are concerned. The author uses the example of services that require clients to place a tracking script on their website. Doing so can affect page load time.
  • Inhibiting innovation: Relying on best practices can stop teams exploring and discovering.

Never relax on performance metrics

The author says that best practices hardly ever provide for a "set it and forget it" approach. Implementing any tactic properly means establishing and tracking appropriate metrics - otherwise, you'll never know if the approach is effective. He says that while best practices provide efficiency and let you learn from the errors of others, you also need to keep a close eye on whether or not something is working.
#land #lazy #marketing #practices
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  • Best practices can be a good starting point. But as you continue to monitor the performance of your campaigns, more often than not, the results are going to be the ones that will determine what the best practices are for the client.
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  • Profile picture of the author Saiful
    Best practices useful on these negative days; we need some constructive energies. This is a good approach to developing habits and overcame my chronic laziness.
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  • Profile picture of the author volcan
    nice i like it , and as always great news .
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  • Profile picture of the author reverseads
    Best practices or the good practices should always be 80% of the strategy. Too much innovation and relying on temporary trends isn't the best way to go in any kind of business.
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  • Profile picture of the author Matthew Stanley
    To the extent that proven fundamentals / first principles underpin them, they can and often are useful, yes. But those cases are sometimes few and far between, and also crucial to keep in mind the importance of differentiation ...
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  • Profile picture of the author writeaway
    Best practices would be LAZY if you have a ONE SIZE FITS ALL mindset

    But if you CUSTOMIZE best practices to specific projects AND try to ADOPT the SPIRIT or IDEA behind certain best practices so you can tweak them into a different form, you'll get better results.

    The key is to PRODUCE BETTER and STANDARDIZED results.

    Best practices, if anything, help pave the way for CONSISTENT WINS....
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  • Profile picture of the author susan2015parker
    Best practices can take some time to give your outcomes. However, it depends on the metrics, you might need to change the practices based on the performance.
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