Five Unexpected Content Marketing Skills That Are a Must to Build in 2021

A new article on Search Engine Journal says that self-built marketing skills are becoming even more necessary with the arrival of a new digital age. The author lists five skills you need to learn if you're going to be market-ready.



The author says that today's digital age is creating a new world. Google fills more than six thousand roles in a single year and receives over a million applications. Yet, are traditional systems for education adequately preparing the next generation for success? A recent study conducted by Kaplan University and QuestResearch found that:

The good news is that in a $400 billion per year industry like marketing, you don't necessarily need a college degree. It's also why the author puts much importance on self-built skills.

Five Skills for Building to Win Market-Ready Placement in the Content Marketing Industry

• An Understanding of Brand Strategy - You need to know about this to use content marketing to promote brands. Content strategy is barely a decade old, but some of the practices go back hundreds more.
• An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
• An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
• An Ability to Research Deeply - It's not enough to just look up a statistic and keep references up to date too. That just means doing more strenuous research and being diligent about what gets included in the content you produce.
• An Ability to See It Through - AKA tenacity, it's sticking with the task until it's done and becomes a success. That can take more than a year to happen, and a lack of patience does a lot of damage to many campaigns, so you have to persevere.

Find Your Own Skill-Building Path

The author says there are many more subskills than the five listed, and while these are the top five things to remember, it's important to build up your own skillset for content marketing. Being successful is about always being willing to learn and open to new opportunities - and embracing setbacks as an opportunity to discover better ways of working.