Five Unexpected Content Marketing Skills That Are a Must to Build in 2021

by WarriorForum.com Administrator
26 replies
A new article on Search Engine Journal says that self-built marketing skills are becoming even more necessary with the arrival of a new digital age. The author lists five skills you need to learn if you're going to be market-ready.



The author says that today's digital age is creating a new world. Google fills more than six thousand roles in a single year and receives over a million applications. Yet, are traditional systems for education adequately preparing the next generation for success? A recent study conducted by Kaplan University and QuestResearch found that:

"There are very few believers in the work readiness of college graduates. Only 13% of US adults, 11% of C-level executives and 6% of college and university trustees strongly agree with statements about the work readiness of graduates."
The good news is that in a $400 billion per year industry like marketing, you don't necessarily need a college degree. It's also why the author puts much importance on self-built skills.

Five Skills for Building to Win Market-Ready Placement in the Content Marketing Industry
  • An Understanding of Brand Strategy - You need to know about this to use content marketing to promote brands. Content strategy is barely a decade old, but some of the practices go back hundreds more.
  • An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
  • An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
  • An Ability to Research Deeply - It's not enough to just look up a statistic and keep references up to date too. That just means doing more strenuous research and being diligent about what gets included in the content you produce.
  • An Ability to See It Through - AKA tenacity, it's sticking with the task until it's done and becomes a success. That can take more than a year to happen, and a lack of patience does a lot of damage to many campaigns, so you have to persevere.

Find Your Own Skill-Building Path

The author says there are many more subskills than the five listed, and while these are the top five things to remember, it's important to build up your own skillset for content marketing. Being successful is about always being willing to learn and open to new opportunities - and embracing setbacks as an opportunity to discover better ways of working.
#2021 #build #content #marketing #skills #unexpected
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  • Profile picture of the author SheffLOCK
    It is the ability to know what is happening which is key to tapping into the correct Brand marketing strategies.
    • Where are your customers looking
    • What are they looking for
    • Beating the competition to the customer
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  • Profile picture of the author sarasara
    I agree with that
    important factors are Branding, SEO, interesting Content
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  • Profile picture of the author Matthew Stanley
    would love to see stats on how many Gen Z aged folks are endeavoring to become solopreneur content creators themselves. Between YouTube and TikTok's platforms, as well we Snap offering millions for folks able to create viral videos (https://www.searchenginejournal.com/...tlight/388619/) ... feels like a path that young people will be increasingly enticed by (for the time being at least)
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  • Profile picture of the author John Marshall
    The thing is that as more and more platforms become available content creators get less "bang for their buck" on each one. I think it will become ever increasingly difficult as time goes on, but the people right at the top will do well.

    Just a thought - I'm no expert!
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  • Profile picture of the author Kay King
    If you read the OP before commenting....you might notice the repetition...

    An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
    An Understanding of SEO - More than 90% of US website traffic comes via Google, and SEO drives eleven times more traffic than organic social media. Nearly 70% of all online activity starts with a search engine, so you absolutely must know about SEO.
    Signature
    Saving one dog will not change the world - but the world will change forever for that one dog.

    I'm going to work on being less condescending
    (Condescending means to talk down to people)
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    • Profile picture of the author LilyMunday
      Yes noticed Kay. I wonder if it will be edited out?
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  • Profile picture of the author BrendaLWhite
    I am new to the warrior forum and this information is very helpful thank you
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  • Profile picture of the author Angelina Gil
    Some of the important content marketing skills in 2021 are:
    1. Do proper keyword research, traffic analysis for the content you are creating.
    2. Build competency in content creation for formats like audio, video, and written content.
    3. Evaluate the tangible value of each piece of content added to your business.
    Thank you.
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  • Profile picture of the author Val Adictorian
    Content is the king, so you need to build the strong and impressive content structure to empower your marketing strategy.
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  • Profile picture of the author Sib2
    We must have all the key skills on time
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  • Profile picture of the author LilyMunday
    This article was very helpful in explaining what skills are needed in 2021 to succeed.
    Great post.
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  • Profile picture of the author sepokatmyid
    Its good for my site, shoes store, you give me help to improve it,
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  • Profile picture of the author David4blom
    Yes, you are right. Also, We need to focus on improving these 4 skills:
    1.Content creation skills
    2.Deep understanding
    3.Research skills
    4.SEO skills
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  • Profile picture of the author chrissoloads
    Proper keyword research is still a thing
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  • Profile picture of the author Hafsa Moumni
    Banned
    [DELETED]
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  • Profile picture of the author Vasu Rathi
    Hi,
    Thank you for this "very-informative" article.
    I agree that these 5 steps in content marketing are very important (though 1 step got repeated one time).
    But yeah, thanks
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  • Profile picture of the author LilyMunday
    I would add to that list 'Learning how to promote your content to your market through social media' this is a whole skillset in itself.

    The content here is excellent.
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  • Profile picture of the author tewelrogers
    For the growth of a business, A good online presence is a must on all major social media websites.
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  • Profile picture of the author Val Adictorian
    content is the most powerful thing to gain the attraction of your reader.
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  • Profile picture of the author Suborna Alam
    I agreed with that factors are very important.
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  • Profile picture of the author reverseads
    Content Schedule calendar is extremely important, but I would definitely want to say that it is better to write for people first and then write for the search engines.
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  • Profile picture of the author writeaway
    A quick warning though: don't develop TUNNEL VISION when working with keywords.

    Many content marketers adopt a "pin the tail on the donkey" mindset when it comes to keywords.

    They think that as long as they develop content that is OPTIMIZED for the keyword, they will rank and that rank will stick.

    Before Google's RANKBRAIN, this was true... NOT ANYMORE.

    Since user experience is now a factor (measured in terms of BOUNCE RATE among others), it's more important than ever to create content that delivers on the SEARCH INTENT behind keywords.

    Reverse engineering your competition can only go so far, you have to ROLL UP YOUR SLEEVES and put in the work to psychologically profile each target or focus keyword.

    If you nail this, visitors your content pulls are LESS LIKELY to bounce out
    Signature

    Want To Make More Money Online? Invest in BETTER CONTENT!
    Articles - Blogs - Authority sites - Ecommerce descriptions - Emails - Youtube video scripts - AFFORDABLE RATES!
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  • Original, unique and useful content is the key to attract and keep your audience. the rankings will follow.
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  • Profile picture of the author JagerJack
    The main thing is to be able to create interesting content that will hook the viewer.
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  • Profile picture of the author wirriam
    Marketing is an ever-changing topic. Thumbs up from me!
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  • Profile picture of the author Arghya Sen
    Thanks for your share. After reading your article I got a clear view about it.
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  • Profile picture of the author LilyMunday
    This is excellent advice. I've been in the trenches for over 18 months now and I've learned an enormous amount about these 5 skill sets. But it has been great fun and sometimes frustrating. There is so much to learn and you really need to learn them in sequence.

    Once you nail creating quality content, then it's time to really understand the promotion strategy in social media, after that it's all about creating relationships with authority websites to have premium backlinks and so on.
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