If you're a marketer looking to come back stronger in the year ahead, Marketing Land reckons you're also going to have to learn how to innovate faster, be ready to pivot budget at the drop of a hat, and rapidly switch resources and plans when wider organizational strategies alter.
The author says that a Marketing System of Record makes all work more visible, helps keep everything trackable and actionable and allows you to design and implement end-to-end processes that work for multiple contingencies. Putting one in place makes you more flexible when things you can't control change.
If you think you could benefit, you can register now for "How to Build a Marketing System of Record" by following the link to the original article. Here's how Marketing Land describes the event:
Exceptional marketers ready to lead the comeback in 2021 need to innovate faster and be able to quickly pivot budget, resources, and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable, and actionable, allowing you to create end-to-end processes for any contingency. That way, when things change, your organization can change with it. |
In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value. You'll learn: