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Web Redesign without sabotaging SEO

by Emily Shine
2 replies
Do too many 301 redirects still slow down site speed? And if you setup a 301 redirect on a page, are the backlinks to the original, historic page preserved?--
#redesign #sabotaging #seo #web
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  • Profile picture of the author EvolveBest
    When you so too many, how many?

    If you place a backlink to something like example.com and that site somehow gets redirected to url, the backlink is still active to what the link which was pasted in the hypermarkup .

    As far as pagespeed, yes, it would be affected if the destination url has lots of new requirements to load that wasn't there before, it could cause it slow down.
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  • Profile picture of the author dave_hermansen
    The loss in page speed is infinitesimal, so that is hardly a concern.

    Last I recall, 301s now pass 100% of the "juice" that they did to the original site. The problem with losing "link juice" occurs when URLs are 301'd multiple times (URL A to URL B; URL B to URL C; URL C to URL D).
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