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Podcast Transcripts and SEO

by calumk89
1 replies
Hi all,

I'm fairly new to a content marketing role with a recruitment company specialising in the AI market. One of our main marketing strategies is our podcast series with professionals in the industry.

Currently there is no process in place for transcribing the podcasts. Having read online that this can be a good way to optimise content and rank for keywords i suggested implementing this to our SEO vendor.

They came back and said however that transcriptions would offer no SEO value other than for hearing impaired visitors.

Can anyone clarify if this is true or if i need to suggest a new SEO partner
#podcast #seo #transcripts
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  • Profile picture of the author dave_hermansen
    Although Google now supposedly has the technology to automatically transcribe podcasts, the technology is imperfect and will never be as good as an actual transcription.

    Do a Google search for "seo transcribe podcast" and you'll find some pretty well-known, respected SEO sites that tell you that transcribing your podcasts is EXACTLY what you need to be doing. If not that, having the podcast appear within a blog article that discusses the podcast is the next best thing.
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