Affiliate Marketing-High ticket or not

If you are a newbie it is recommended you do low to mid ticket items first until you get more established in the internet marketing space. Trust me to sell a $1000 price is not easy compared to a $30 ebook. You have to build up trust first with your target audience before people will want to part with there hard earn money.

I'd suggest that this isn't quite right. It takes the same amount of effort to promote an expensive product as it does to promote a cheaper product, but it doesn't necessarily follow that it takes the same amount of effort to sell an expensive product as it does to sell a cheaper product. Promoting something and actually selling it are two very different things. And most people buy a lot more inexpensive products than they do expensive products.

One more thing to consider: on the internet, it's often the same (or close to the same) amount of effort to promote a product to just a few people as it is to promote a product to a whole lot of people. For instance, how much more effort is it to have your website visited by a million users than it is to have it visited by a thousand users? How much more work is it to send an email to a list of 100,000 versus a list of 100?

All of which is to say that low ticket products can be very lucrative. Just ask Coca-Cola which makes tens of billions of dollars per year selling $2 bottles of soda.

That said.........

It does not follow that selling low ticket products is always better than selling high ticket products -- just as it's not true that it's always better to sell high ticket products because it takes the same amount of effort to promote them. The right answer is to sell the products that fit best into your business model. For some businesses, these will be low ticket. For others, big ticket. Start with your business model -- the types of products you sell will come naturally from that.

Affiliate marketing is advanced way for product promotion. And a way of commission for a company. As an affiliate, If you're a salesperson for the company. You help to create a sale, the business or company rewards you.

The good thing about affiliate marketing is that you can do it at scale. A typical salesperson only sells products from one company.

Yes affiliate marketing is advance things.

How to find affiliate, for your business?

I can't see any reason why you wouldn't sell big-ticket items if you feel that you have an audience who would trust your judgment.

Give it a go.

You need to ensure you plan altogether prior to beginning a business, however understand that things will in all likelihood go amiss. To maintain a fruitful business, you should adjust to evolving circumstances.

Leading top to bottom statistical surveying on your field and the socioeconomics of your potential customers is a significant piece of creating a business plan. This includes running studies, holding center gatherings, and exploring SEO and public information.

Before you begin selling your item or administration, you need to develop your image and get an after of individuals who are prepared to hop when you open your entryways for business.

WHO can you attract?

What kind of people do you have access to?

These are the people who you will get to see the offer.

If you can't find people who believe "$1000 isn't a lot of money", and can only get in front of those who believe "$1000 is a lot of money", then you'll have a difficult time with high ticket affiliate sales.

There are plenty of people out there for whom $1000 is NOT a lot of money. But you must be able to find and connect with them.

Here's my advice: find an offer you believe in that is priced just on the high end of what you personally believe is "getting a little expensive but still in the impulse buy range". For many people this is around $300, and once you understand this you'll start seeing the price point everywhere. Entry level DSLRs, OK tablets, decent phones, etc. Enough $$ that it can't be junk, and not quite a huge investment so the buyer can justify it as a fun spend.

And because it's a little on the high side of what you believe is an impulse buy, you'll be really excited every time you make a sale. That's important especially early on. $15 sales and $5 commissions aren't all that exciting, are they. But a $297 sale with a 50% commission could be.

Takeaway for you: everyone has a different belief as to what is "a lot of money".

If you're a complete newbie, forget about HIGH ticket

Focus on selling LOW ticket first, to practice.

Should a child learn to RUN first then learn how to CRAW?
You know the answer.

By asking good questions, you'll know what to do my friend!

Hope this helps
Linh

What I'm trying to do is to focus on products with recurring commissions. Which will build the business long term.

Of course I try to sell a combination of high/low ticket products to my list. I don't know when they'll feel like buying something from me. I believe that luck is part of my equation. At the same time, it's also a numbers game, the bigger my list, the 'luckier' I'll get.

What I'm trying to say is try to see what your audience is responding to right now. And build up from that. Hope this helps.

Yes, it took some time for me to understand, thats a numbers game. If your list has 100.000 optin subs in it, and if you are emailing them regularly, your monthly revenue becomes more predictable and consistent.

Thank you for your time to reply...

Thank you, thats another upside apparently...

If you are newbie and developed a strong soap opera sequence and mastered this skill so well. Then. Selling high ticket offer, selling something to millionaires will work well. They have money and willing to spend money. They need informations about yachts and luxury stuff.

If you are in a small sub-niche, you start selling $7,$9,37,47 products. It will work well for you.



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No doubt, as with anything you need to build up experience first, with so called small ticket items, before moving up to high ticket

I've had experience of both and found that, as lonmg as the value is there, then both do well, however if it comes down to pricing, then affordable is what matters and 'throwing it out there' I have had a lot of success with the lower to Midrange pricing. no question about it

thats was encouraging man, thank you

Sell a $37 item.....someone becomes a customer and then upsell them in a $237. Once they buy that, offer them a $2370 product.

Many do this in every single niche.

This its a complicated process as it depends on so many factors : your audience ,how you promote it ,how much trust your audince has and many others . I think its best to try with both ,for eaxmple choose to promote a high tichet offer for 1 month or 2 and see what results you have ,then promote another 2 month with a low or medium offer .
Then compare your results to see what works works better for you .Also take in consideration that refunds rate will be way bigger for high ticket offer compared to low or midle tickets

Musti Moger -


As mentioned above - USE the 'quote' button to respond to others - do not make a new post for every statement, please.


You can click on your forum name in black toolbar above and click on 'view classic' in the dropdown box and the quotes may make more sense to you using that 'view'.

I don't know what high "range' is to you.

But if you are selling a $1,000-$5,000 course, you better have one of the following;
A past history with the prospect. They have bought from you before)
A joint venture with a partner that will let you sell to their list with a heavy endorsement (usually a joint sales presentation on video)
A list of people that are used to spending that much money on what you are selling (let's say it's a course).

The reason you hear that it's not harder to sell a higher priced offer is because you have to do competent copywriting and marketing, even to sell a $1 item....even free offers take a real marketing effort.

A rule of thumb (again, I have no idea what you think is a lot of money), a $10 item can be sold from a short video or sales page.

A $1,000 offer usually needs at least a few contacts (and smaller sales) to build up the confidence the prospect feels about dealing with you. Or a joint venture.

A $5,000 offer usually need a phone call, by a highly competent salesperson, that is used to selling high end offers over the phone.

What is an impulse buy? for some people it's less than $50, for others it's less than a grand. But all this requires marketing. It all involves copywriting. It all involves a list of prospects that (for whatever reason) are likely to respond to your offer.

I have found that the time difference between high and low ticket offers does not vary much if you are targeting qualified leads. It is often more time consuming when you are targeting poorly qualified leads for high ticket offers.

In my experience, as long as you have a good reach to your target market, it won't matter whether you promote high or low ticket items. The key to profiting is on reaching out to your target market with high conversions.

For example to make 1000 bucks it only takes ten 100 dollar sales vs having to make twenty 50 dollar sales to make the same 1000 bucks.

Remember in sales no one size shoe fits all .You have to take cost into consideration before you can have an idea on a price point.

I would say get some feed back from your audience first to get a better understanding of what they want and what they can afford .

You can't just assume that your price points are affordable without researching if you get what I am saying .

Hi Musti, several things to consider:

a) How solid is the product
b) Is it priced competitively
c) How reliable is the producer
d) How compelling is his presentation

Generally speaking, high ticket items will require more effort, unless your traffic is laser targeted and already warmed up to the idea of buying.

For example, if someone has been researching a ton of stuff about a particular product, and you happen to have a review article on it that ranks on the first page of Google, then you can make a sale even if it's high ticket.

The potential buyer is halfway through their buyer journey when they are looking for reviews online. They are already interested in the product, but they want to learn more before making the buy decision or they might be looking for confirmation that the product is of high quality and worth the investment.

If you're running paid ads, and you don't have any experience, it's probably better to promote lower ticket products.

Think big but always start small
Start with a small ticket product first

High ticket offer required more effort
This is my own experience

I sold high ticket before to a cold audience using Bing Ads the product cost $997 and I sold 4 of them. However, 3 of them refunded on me so I'd say refunds are a big issue, especially after me spending all that money on clicks only to lose my profit and then end up in the red zone.

I don't have a large email list atm (though I'm currently building one) but this is what I would do as regards the low-vs-high conundrum:

1. Sell low-ticket on paid advertising campaigns through mediums such as Facebook, Google, Bing etc. to cold audiences

2. Sell high-ticket offers exclusively to your email list where people like you, trust you, and are less like to refund on you as they are a warm audience

TRUST and TARGETED Customers => you need them to sell high ticket offers.

Meanwhile, it is easy to sell medium and low ticket offers with cold traffic. Same report for socialmedia.

I think it depends on the niche and the demand for the particular item, be it the ticket to the mid-range products. However, beginners should go for mid-range products when they join the best affiliate programs in the beginning.

If you have good knowledge of this high ticket product def yes.

An alternative is to look for SaaS affiliate programs that pay commissions from 30% and also recurrent for the lifetime of the customer.

The great thing about promoting software is that as you send paying customers to the merchant these customers tend to renew their subscriptions on autopilot and therefore these affiliate programs have a low churn rate.

So affiliates get paid commissions not only once but every month for the lifetime of the customers they refer.

Good luck

Promote software products as they are always in high demand also these programs pay recurrent commissions, meaning that you get paid not only once the first time the product is purchase but for the lifetime of the customer.

Good luck

Yes, it's a good idea, but you may have to wait months before seeing your 1st sale...

Marian

Users of your site have to trust you, to this end you must become an expert and offer excellent unbiased advice.

It means spending more time with your potential customers but with good rewards at the end of it.

As a beginner, you should start with the low ticket items, after you gain experience and knowledge start doing marketing moderate and high ticket products. Affiliate marketing is one of the best ways to make money online, and there is no limit. Remember, even you make fortune by selling low-ticket items than high ticket products.

One of the positives not yet mentioned about selling a high ticket item, is that your break even point for advertising is much higher than it is for a low cost item. If you are selling a $1,000 product and you get a 20% commission that's $200, so your break even point is $200. Of course if you only break even, then you don't make any profit, but at least you have added to your email list for possible future sales. There are some programs out there that pay more than a 20% commission too, but they can be harder to find. Always do your research. I always purchase a product and try it out for myself before I ever recommend it to someone else.

I'd say it honestly depends on the product. If people genuinely believe that the product will fix a big problem of theirs, they will most likely be willing to buy it. If you have the evidence/social proof and you explain everything in a convincing way, it takes the same effort as promoting a low-ticket product. And like a low-ticket product, you will (most likely) still have to send them emails about the product since most people won't buy something when they only see it once.

Musti Moger,

In my experience, it's mainly about your target niche customers.
• For example, talking about both affiliate products and my own products, I find it straightforward to sell high ticket products to B2B markets. Especially in retail software, customer support and deep tech niches.
• These include 6-$digit monthly service contracts for multi-lingual telesales, technology development, marketing campaign development and execution.
• Meanwhile, some of the B2C campaigns that I formulate and execute for my clients are for low ticket products like USB cables and mobile phone cases, which are in turn more suitable for their target niche customers ...

And as you might have posited from what I mentioned above:
• I prefer high ticket service contracts for B2B niche markets, over low ticket service contracts like single content writing service orders and so on.
• But when I was starting and didn't have my own network of B2B service companies (for affiliate contract sales) nor my own manpower resources under my now 17-year old service company (for my own product sales) -- It was of course more straightforward for me, and also more suitable, to focus on low ticket service orders ...

I hope this helps. Best of luck!!

Some marketers use this statement as a marketing tactic to get new people to promote their high ticket product.

It is true that it takes the same amount of effort to promote a high ticket as it does a low ticket. But this can be very misleading. Promoting is not the same as selling.

What you are concerned with is the sale, not the promotion. And to get the high ticket sale you need to build trust, this is the whole idea behind a funnel. You use low ticket to find interested buyers, then work them up your value ladder.

Yeah! it takes same effort but there is multiple factors matter. In comparison the low ticket niche/item always give more sales instead or high ticket niche/item.
Due to lot of reasons peoples leave high ticket items but low ticket are always gain better sale so in my point of view Low ticket is pretty good.