Affiliate Marketing-High ticket or not

50 replies
Hi warriors,
I am working on affiliate marketing for last couple of months.

More and more people say it takes the same effort to promote high ticket items compared to small
/mid range products.

Whats is your experience, is it good idea to focus only on high ticket items? As far as I know high priced items requires more touch points and more effort/budget!

Thanks for sharing your experience.
#affiliate #marketinghigh #ticket
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  • Profile picture of the author hardworker2013
    If you are a newbie it is recommended you do low to mid ticket items first until you get more established in the internet marketing space. Trust me to sell a $1000 price is not easy compared to a $30 ebook. You have to build up trust first with your target audience before people will want to part with there hard earn money.
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    • Profile picture of the author Musti Moger
      I tend to agree with you, thank you for the reply...
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    • Profile picture of the author Luka19
      Agree, but still I think that you are in wrong affiliate. Sport betting affiliate can give you a lot of earnings...
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      • Profile picture of the author Musti Moger
        Originally Posted by Luka19 View Post

        Agree, but still I think that you are in wrong affiliate. Sport betting affiliate can give you a lot of earnings...
        I heard that, will check though I have zero experience, thanks anyway Luka...
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  • Profile picture of the author kilgore
    Originally Posted by Musti Moger View Post

    More and more people say it takes the same effort to promote high ticket items compared to small
    /mid range products.
    I'd suggest that this isn't quite right. It takes the same amount of effort to promote an expensive product as it does to promote a cheaper product, but it doesn't necessarily follow that it takes the same amount of effort to sell an expensive product as it does to sell a cheaper product. Promoting something and actually selling it are two very different things. And most people buy a lot more inexpensive products than they do expensive products.

    One more thing to consider: on the internet, it's often the same (or close to the same) amount of effort to promote a product to just a few people as it is to promote a product to a whole lot of people. For instance, how much more effort is it to have your website visited by a million users than it is to have it visited by a thousand users? How much more work is it to send an email to a list of 100,000 versus a list of 100?

    All of which is to say that low ticket products can be very lucrative. Just ask Coca-Cola which makes tens of billions of dollars per year selling $2 bottles of soda.

    That said.........

    It does not follow that selling low ticket products is always better than selling high ticket products -- just as it's not true that it's always better to sell high ticket products because it takes the same amount of effort to promote them. The right answer is to sell the products that fit best into your business model. For some businesses, these will be low ticket. For others, big ticket. Start with your business model -- the types of products you sell will come naturally from that.
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    • Profile picture of the author Musti Moger
      thats is a greta answer, got a lot of insight.

      so, if I am to choose high ticket path, can you elaborate more on steps to take:
      -what about list size?
      -if size does not matter (thats what I understand from you) what quality the list must have (nurtured for a long time so that they trust you more to pay more)
      -more email drip to sell (I guess so)? any suggestions, swipes?
      -any course you suggest

      thanks..
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  • Profile picture of the author TheNextTech
    Affiliate marketing is advanced way for product promotion. And a way of commission for a company. As an affiliate, If you're a salesperson for the company. You help to create a sale, the business or company rewards you.

    The good thing about affiliate marketing is that you can do it at scale. A typical salesperson only sells products from one company.

    Yes affiliate marketing is advance things.
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  • Profile picture of the author AF18
    How to find affiliate, for your business?
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  • Profile picture of the author LilyMunday
    I can't see any reason why you wouldn't sell big-ticket items if you feel that you have an audience who would trust your judgment.

    Give it a go.
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    • Profile picture of the author Musti Moger
      thanks you for encouragement, after studying on it I will try...
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  • Profile picture of the author Gagan Jangir
    You need to ensure you plan altogether prior to beginning a business, however understand that things will in all likelihood go amiss. To maintain a fruitful business, you should adjust to evolving circumstances.

    Leading top to bottom statistical surveying on your field and the socioeconomics of your potential customers is a significant piece of creating a business plan. This includes running studies, holding center gatherings, and exploring SEO and public information.

    Before you begin selling your item or administration, you need to develop your image and get an after of individuals who are prepared to hop when you open your entryways for business.
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    • Profile picture of the author Musti Moger
      very realistic, down to earth comment...

      I am really surprised to see many people think the person they are trying to sell is not as smart as they are. I, personally, always assume the contrary, all of them are smarter than me, and create my content and process based on that.

      I know that this is long term game and need to kind of create a brand around my name, I see no reason why a stranger would buy a high ticket product/service from me anyway...
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  • Profile picture of the author Jason Kanigan
    WHO can you attract?

    What kind of people do you have access to?

    These are the people who you will get to see the offer.

    If you can't find people who believe "$1000 isn't a lot of money", and can only get in front of those who believe "$1000 is a lot of money", then you'll have a difficult time with high ticket affiliate sales.

    There are plenty of people out there for whom $1000 is NOT a lot of money. But you must be able to find and connect with them.

    Here's my advice: find an offer you believe in that is priced just on the high end of what you personally believe is "getting a little expensive but still in the impulse buy range". For many people this is around $300, and once you understand this you'll start seeing the price point everywhere. Entry level DSLRs, OK tablets, decent phones, etc. Enough $$ that it can't be junk, and not quite a huge investment so the buyer can justify it as a fun spend.

    And because it's a little on the high side of what you believe is an impulse buy, you'll be really excited every time you make a sale. That's important especially early on. $15 sales and $5 commissions aren't all that exciting, are they. But a $297 sale with a 50% commission could be.

    Takeaway for you: everyone has a different belief as to what is "a lot of money".
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  • Profile picture of the author Mabu Map
    If you're a complete newbie, forget about HIGH ticket

    Focus on selling LOW ticket first, to practice.

    Should a child learn to RUN first then learn how to CRAW?
    You know the answer.

    By asking good questions, you'll know what to do my friend!

    Hope this helps
    Linh
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    • Profile picture of the author Musti Moger
      Hey Linh, thank you for the reply, appreciated...
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  • Profile picture of the author jeffsandoval014
    What I'm trying to do is to focus on products with recurring commissions. Which will build the business long term.

    Of course I try to sell a combination of high/low ticket products to my list. I don't know when they'll feel like buying something from me. I believe that luck is part of my equation. At the same time, it's also a numbers game, the bigger my list, the 'luckier' I'll get.

    What I'm trying to say is try to see what your audience is responding to right now. And build up from that. Hope this helps.
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  • Profile picture of the author Musti Moger
    Yes, it took some time for me to understand, thats a numbers game. If your list has 100.000 optin subs in it, and if you are emailing them regularly, your monthly revenue becomes more predictable and consistent.

    Thank you for your time to reply...
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  • Profile picture of the author PlayCash
    I think first you need get some experience with this
    Also in affiliate marketing you can get many contacts and many info what offer in top in market.
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  • Profile picture of the author Musti Moger
    Thank you, thats another upside apparently...
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  • Profile picture of the author surfer30
    If you are newbie and developed a strong soap opera sequence and mastered this skill so well. Then. Selling high ticket offer, selling something to millionaires will work well. They have money and willing to spend money. They need informations about yachts and luxury stuff.

    If you are in a small sub-niche, you start selling $7,$9,37,47 products. It will work well for you.



    I
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    • Profile picture of the author Musti Moger
      thank you, I also believe thats totally possible though I need to build a lot of rapport with my audience before.
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  • Profile picture of the author davehayes
    No doubt, as with anything you need to build up experience first, with so called small ticket items, before moving up to high ticket

    I've had experience of both and found that, as lonmg as the value is there, then both do well, however if it comes down to pricing, then affordable is what matters and 'throwing it out there' I have had a lot of success with the lower to Midrange pricing. no question about it
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  • Profile picture of the author Musti Moger
    thats was encouraging man, thank you
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  • Profile picture of the author talfighel
    Sell a $37 item.....someone becomes a customer and then upsell them in a $237. Once they buy that, offer them a $2370 product.

    Many do this in every single niche.
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  • Profile picture of the author spartan14
    This its a complicated process as it depends on so many factors : your audience ,how you promote it ,how much trust your audince has and many others . I think its best to try with both ,for eaxmple choose to promote a high tichet offer for 1 month or 2 and see what results you have ,then promote another 2 month with a low or medium offer .
    Then compare your results to see what works works better for you .Also take in consideration that refunds rate will be way bigger for high ticket offer compared to low or midle tickets
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  • Profile picture of the author Kay King
    Musti Moger -


    As mentioned above - USE the 'quote' button to respond to others - do not make a new post for every statement, please.


    You can click on your forum name in black toolbar above and click on 'view classic' in the dropdown box and the quotes may make more sense to you using that 'view'.
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    I'm going to work on being less condescending
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    • Profile picture of the author Musti Moger
      Originally Posted by Kay King View Post

      Musti Moger -


      As mentioned above - USE the 'quote' button to respond to others - do not make a new post for every statement, please.


      You can click on your forum name in black toolbar above and click on 'view classic' in the dropdown box and the quotes may make more sense to you using that 'view'.
      Oh ok, I did not know that
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Musti Moger View Post

    Hi warriors,
    I am working on affiliate marketing for last couple of months.

    More and more people say it takes the same effort to promote high ticket items compared to small
    /mid range products.

    Whats is your experience, is it good idea to focus only on high ticket items? As far as I know high priced items requires more touch points and more effort/budget!

    Thanks for sharing your experience.
    I don't know what high "range' is to you.

    But if you are selling a $1,000-$5,000 course, you better have one of the following;
    A past history with the prospect. They have bought from you before)
    A joint venture with a partner that will let you sell to their list with a heavy endorsement (usually a joint sales presentation on video)
    A list of people that are used to spending that much money on what you are selling (let's say it's a course).

    The reason you hear that it's not harder to sell a higher priced offer is because you have to do competent copywriting and marketing, even to sell a $1 item....even free offers take a real marketing effort.

    A rule of thumb (again, I have no idea what you think is a lot of money), a $10 item can be sold from a short video or sales page.

    A $1,000 offer usually needs at least a few contacts (and smaller sales) to build up the confidence the prospect feels about dealing with you. Or a joint venture.

    A $5,000 offer usually need a phone call, by a highly competent salesperson, that is used to selling high end offers over the phone.

    What is an impulse buy? for some people it's less than $50, for others it's less than a grand. But all this requires marketing. It all involves copywriting. It all involves a list of prospects that (for whatever reason) are likely to respond to your offer.
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    • Profile picture of the author Musti Moger
      Claude, great reply, thank you.

      Can you share your thoughts on joint venture, what is the best way to set it up?
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Musti Moger View Post

        Claude, great reply, thank you.

        Can you share your thoughts on joint venture, what is the best way to set it up?
        If you are an affiliate for an offer, you won't be able to set up a joint venture. If it's your offer, you need to have something, besides an offer, to give the joint venture partner.

        He who has the list, controls everything.

        A really...really good piece of information to share here is what type of offer do you have and what's its price point. Do you have follow up offers? What is their price point? At least we would know what planet you are on.

        If you are a rank beginner and are just asking for general information, I promise you that joint ventures are not what you need to be concentrating on.

        If you want to do joint ventures (meaning you just supply the product and the other guy uses their list), you need to have a proven seller (meaning you have sold it, not be an affiliate for a proven product). You need a proven sales letter or website that converts visitors to sales. And it has to be your offer that you created and that you own.
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        • Profile picture of the author Musti Moger
          Originally Posted by Claude Whitacre View Post

          If you are an affiliate for an offer, you won't be able to set up a joint venture. If it's your offer, you need to have something, besides an offer, to give the joint venture partner.

          He who has the list, controls everything.

          A really...really good piece of information to share here is what type of offer do you have and what's its price point. Do you have follow up offers? What is their price point? At least we would know what planet you are on.

          If you are a rank beginner and are just asking for general information, I promise you that joint ventures are not what you need to be concentrating on.

          If you want to do joint ventures (meaning you just supply the product and the other guy uses their list), you need to have a proven seller (meaning you have sold it, not be an affiliate for a proven product). You need a proven sales letter or website that converts visitors to sales. And it has to be your offer that you created and that you own.
          Hi Claude,
          I have two type of offers: one is a kind of high ticket course for ecomm business (997 USD), I am still working on it.

          The other offers are only low ticket ones: Jvzoo tools from top sellers, and also checking Warrior offers right now.

          As my optin list is very small (284 subs) it is not easy to generate traffic without paid methods. My blog is new, my youtube channel is new (just 750 subs).

          I am experienced with Facebook ads, all the people in my optin list generated using Facebook ads ($0.45 per optin).

          I hope that gave enough context about my situation I expect and would appreciate further recommendations.

          Thank you.
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Musti Moger View Post

            As my optin list is very small (284 subs) it is not easy to generate traffic without paid methods. My blog is new, my youtube channel is new (just 750 subs).

            I would concentrate on my Youtube channel. There are tons of videos on Youtube that tell you how to increase your subscribers. The most important thing is that you keep adding videos, and the titles have to have key words in them, and accurately describe what the video is about.


            Once you get 1,000 or so subscribers, you can stat contacting other Youtube channels, and offer to interview them, and they can interview you. This is all free, and will quickly build your channel.

            This is where you get your Joint Venture partners. But first, you need more subscribers, finished products, and a sales history.

            It's slow plodding at first...but we have all been through it,.
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            • Profile picture of the author Musti Moger
              Originally Posted by Claude Whitacre View Post

              I would concentrate on my Youtube channel. There are tons of videos on Youtube that tell you how to increase your subscribers. The most important thing is that you keep adding videos, and the titles have to have key words in them, and accurately describe what the video is about.


              Once you get 1,000 or so subscribers, you can stat contacting other Youtube channels, and offer to interview them, and they can interview you. This is all free, and will quickly build your channel.

              This is where you get your Joint Venture partners. But first, you need more subscribers, finished products, and a sales history.

              It's slow plodding at first...but we have all been through it,.
              thats a realistic plan.

              as you have said I have to go through this with the understanding that this path requires patience.

              thanks again...
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  • Profile picture of the author chadnedland
    I have found that the time difference between high and low ticket offers does not vary much if you are targeting qualified leads. It is often more time consuming when you are targeting poorly qualified leads for high ticket offers.
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    • Profile picture of the author Musti Moger
      thanks, do you think that personalization is important for high ticket offers?
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  • Profile picture of the author vpanewyork
    I have little experience in affiliate marketing. I think if you have huge permanent traffic then you can go for the high ticket if not then it is better to go for the low ticket product.
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    • Profile picture of the author Musti Moger
      Originally Posted by vpanewyork View Post

      I have little experience in affiliate marketing. I think if you have huge permanent traffic then you can go for the high ticket if not then it is better to go for the low ticket product.
      Thank you for your reply.
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  • Profile picture of the author Eagle07
    In my experience, as long as you have a good reach to your target market, it won't matter whether you promote high or low ticket items. The key to profiting is on reaching out to your target market with high conversions.
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    • Profile picture of the author Musti Moger
      Originally Posted by Eagle07 View Post

      In my experience, as long as you have a good reach to your target market, it won't matter whether you promote high or low ticket items. The key to profiting is on reaching out to your target market with high conversions.
      Agreed. Everybody talk about finding the right target audience and personalization. But I now know better it is easier said then done. You can get big returns once you perform this art.

      Thank you
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Musti Moger View Post

        Agreed. Everybody talk about finding the right target audience and personalization. But I now know better it is easier said then done. You can get big returns once you perform this art.

        Thank you
        Think about who would buy your offers. Make sure every upsell targets that same group.

        Do searches with the keywords that your intended market uses. See who is selling to that crowd. If it's on Youtube, you can comment on their videos, review their offers, and then let them know what you did. Then ask to interview them. They can put the interview on their channel, and you put it on yours (with a vey little editing).

        This exposes you to their audience, and them to yours. Once you have interviewed a "guru" or influencer, you now have the makings of a joint venture partner.

        If your content is good, you can make your offer to their list (or on Youtube or Facebook). After you have a few thousand followers on Youtube (or e-mail opt-ins), you can make their offer to your list.

        Fortunes are made this way. Empires are built this way.

        An it isn't instant, but in a year you could be a player, as long as you have something to offer. I mean besides a product, like insight, advice, methodologies.
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        • Profile picture of the author Musti Moger
          Originally Posted by Claude Whitacre View Post

          Think about who would buy your offers. Make sure every upsell targets that same group.

          Do searches with the keywords that your intended market uses. See who is selling to that crowd. If it's on Youtube, you can comment on their videos, review their offers, and then let them know what you did. Then ask to interview them. They can put the interview on their channel, and you put it on yours (with a vey little editing).

          This exposes you to their audience, and them to yours. Once you have interviewed a "guru" or influencer, you now have the makings of a joint venture partner.

          If your content is good, you can make your offer to their list (or on Youtube or Facebook). After you have a few thousand followers on Youtube (or e-mail opt-ins), you can make their offer to your list.

          Fortunes are made this way. Empires are built this way.

          An it isn't instant, but in a year you could be a player, as long as you have something to offer. I mean besides a product, like insight, advice, methodologies.
          As always, valuable and actionable insights. I totally accept the fact that all this will take time, also makes sense.

          I havent figured out the method you mention below especially for JVs, seems very practical.

          I also understand that I need to come up with my own creative ways to get more visibility.

          Thank you Claude.
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  • Profile picture of the author AlexandraBelli
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  • Profile picture of the author Jamell
    For example to make 1000 bucks it only takes ten 100 dollar sales vs having to make twenty 50 dollar sales to make the same 1000 bucks.

    Remember in sales no one size shoe fits all .You have to take cost into consideration before you can have an idea on a price point.

    I would say get some feed back from your audience first to get a better understanding of what they want and what they can afford .

    You can't just assume that your price points are affordable without researching if you get what I am saying .
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  • Profile picture of the author BuckyBoy
    Hi Musti, several things to consider:

    a) How solid is the product
    b) Is it priced competitively
    c) How reliable is the producer
    d) How compelling is his presentation
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  • Profile picture of the author AlexKS
    Generally speaking, high ticket items will require more effort, unless your traffic is laser targeted and already warmed up to the idea of buying.

    For example, if someone has been researching a ton of stuff about a particular product, and you happen to have a review article on it that ranks on the first page of Google, then you can make a sale even if it's high ticket.

    The potential buyer is halfway through their buyer journey when they are looking for reviews online. They are already interested in the product, but they want to learn more before making the buy decision or they might be looking for confirmation that the product is of high quality and worth the investment.

    If you're running paid ads, and you don't have any experience, it's probably better to promote lower ticket products.
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    • Profile picture of the author Musti Moger
      Originally Posted by AlexKS View Post

      Generally speaking, high ticket items will require more effort, unless your traffic is laser targeted and already warmed up to the idea of buying.

      For example, if someone has been researching a ton of stuff about a particular product, and you happen to have a review article on it that ranks on the first page of Google, then you can make a sale even if it's high ticket.

      The potential buyer is halfway through their buyer journey when they are looking for reviews online. They are already interested in the product, but they want to learn more before making the buy decision or they might be looking for confirmation that the product is of high quality and worth the investment.

      If you're running paid ads, and you don't have any experience, it's probably better to promote lower ticket products.
      Thank you Alex.

      It is difficult to rank for review articles, I find it easier to rank videos using several methods.

      I am more focused to lowe tickets for now though I am working hard on high ticket promotions in 3-6 months.
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  • Profile picture of the author Mabu Map
    Think big but always start small
    Start with a small ticket product first

    High ticket offer required more effort
    This is my own experience
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    • Profile picture of the author Musti Moger
      Originally Posted by Mabu Map View Post

      Think big but always start small
      Start with a small ticket product first

      High ticket offer required more effort
      This is my own experience
      Thank you for sharing your thoughts.
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