Should Marketers be Considering the Potential of the Rising Social App Clubhouse?

A new article on Social Media Today says Clubhouse is the hot new social app of the moment, sparking buzzy chatter among social influencers as well as a raft of FOMO-inducing tweets of Clubhouse conversation highlights. The app has been praised for its simplicity, and its capacity to facilitate real community and discussion - but the burning question for digital marketers is 'should this platform be on their radar?

Yet, is there marketing potential within the many rooms of the Clubhouse app? The answer mostly depends on your business and what you want to achieve. Here's a breakdown of the ins and outs of Clubhouse:

Clubhouse is an audio-only social app which enables people to host chat rooms that all users can join.



You can listen in, or you could speak as a participant in the chat. The central idea it's a virtual clubhouse. Users can browse discussions happening in each room, where they can also see who else is participating, and move in and out of chats.



It's a fairly simple concept, and Clubhouse has benefited from the major buzz around the app. That's seen it attract big-name stars, drawing even bigger crowds. Tesla founder Elon Musk made a recent Clubhouse appearance which broke the 5,000 person limit for a room. Even Facebook CEO Mark Zuckerberg recently joined a Clubhouse chat.



Clubhouse has gone from 600,000 active users back in December, to two million just over a month later. The app is currently invite-only, and that's served to further boost the hype around the app. The app is only available on iOS as things stand, although that will no doubt change soon. Clubhouse recently raised a new funding round on a $1 billion valuation.