AI Copy Writing Helper

14 replies
Hi, this is my first post here, so apologies if this isn't the ...wright place for this post.

I'm recently pretty curious about some tools targeted at end-users needing copywright.


However, these seem to be more general-purpose tools for text generation, they don't seem to be focused on a specific problem, and they seem to be targeted at end-users and not the copy writers themselves.

However, this technology is undeniably amazing!

So, I'm curious: what are your thoughts around how tools like this can make your jobs easier? I recently spoke with a copy writer who thinks this could be helpful with ideation, but I'm curious what the community thinks.
#copy #helper #writing
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  • Profile picture of the author Princess Balestra
    tbh I ain't too bright on any initiative threatens my skillset.

    What AI writin' stuff lacks is noowance -- not jus' for the woids themselves but also the interaction.

    I wrote 3 emails today -- naht sales, jus' simple comms -- an' for each one I had to take a real definite stance.

    First was for a guy I've known for a while ... others were noo, 1 guy, 1 gal.

    Gotta figure the interaction between product & audience defines the voice of the narrative.

    That's why AI always seems kinda clunky to Moi.
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    Lightin' fuses is for blowin' stuff togethah.

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    • Thanks for the reply! Yeah, I've worked in tech for a while and I totally agree that the current 'end-user' tools are too broad and aren't a replacement for humans
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  • Profile picture of the author Matthew Stanley
    To me it could be a tool in the kit to accelerate/make more efficient short form ancillary writing (Tweets, texts, etc) ... still hard for me to envision full displacement of copywriters for the reasons Princess alludes to (just taking Princess' very comment here - it evidences such a high degree of understanding of the English language, how words *sound*, and the effect different inflections have on the picture being painted in your head ... that kind of unique voice just seems hard to replicate through AI. So Princess, at least, seems safe to me

    That said, totally agree about tech. It's pretty unbelievable. In case you're interested, related thread here with some cool GPT-3 examples:

    https://www.warriorforum.com/main-in...ments#comments
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    • Thanks for the link

      Yeah, to me this is an opportunity to help creatives in some way with this technology. I'm just wondering what that may look like
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      • Profile picture of the author Matthew Stanley
        Agreed. Tangentially related - if you haven't seen the Tom Cruise TikTok Deepfake video, it's pretty stunning/insane. Not about copywriting, but something tells me some enterprising person will be making a killing on false Cameo "celebrity" messages at some point
        https://www.youtube.com/watch?v=vTE9Lcqs33M
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  • Profile picture of the author Serene Carmen
    Hi Joshua

    Have you tried copy.ai ?

    There's a 7 day free trial, so you can try out the different tools.

    I find it is good for ideation but the copy needs to be checked and edited before you can use it.
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  • Profile picture of the author kzoliver909
    Hello Joshua Killingsworth!
    Creating works using artificial intelligence could have very important implications for copyright law. Traditionally, the ownership of copyright in computer-generated works was not in question because the program was merely a tool that supported the creative process, very much like a pen and paper. Creative works qualify for copyright protection if they are original, with most definitions of originality requiring a human author. Most jurisdictions, including Spain and Germany, state that only works created by a human can be protected by copyright.
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  • Profile picture of the author Jason Kanigan
    It's interesting, but I think of it as a retread of the resume rewrite templates. Garbage In, Garbage Out, to begin with. Then it follows the same format every time ("AIDA!"). I've seen three of these kinds of "AI" (which as a company owner who has a data science division I do NOT believe it is AI: it's templated output) in the past couple months and none have especially impressed me. I suppose someone who has no idea what copywriting is would benefit from it, and I'm sure a bunch of fiverr "copywriters" who are subscribing to the service or paying credits will now appear, using the "AI" in the background to process their low budget work.

    When everyone is using the same methodology, nobody stands out. And the first purpose of marketing is to Stand Out. I do not believe this kind of thing allows offers to stand out.

    Sure, there are excitedly held up examples of "when the AI beat the human writer!" but those are cherrypicked, easy to create, and I doubt very much that the sample size was large enough to be meaningful. People don't understand statistics and are looking for the magic Easy Button. If they want this option let them have it, but for me it's a misrepresentation--not AI--and a pass.
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    • Profile picture of the author Matthew Stanley
      A great, fundamental point that sounds simple but imo is worth going back to and attaching to one's monitor on a Post-it. I've been impressed by some of the cherry picked 'best of' examples, and am open to the idea "AI" might help at some point at the margins with shorter bits of writing (likely not most sales letters), but your point about human creativity (which I'd say underpins differentiation) is right on in my view. Requires a kind of thinking/brain synapse that seems to be unique to people.
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  • Profile picture of the author Bjarne Eldhuset
    For the sake of this discussion, I decided to make an example article using 2 AI copywriting tools. I'm curious to know your reactions :-)

    I fed the first tool this sentence "7 things AI copywriting tools can help you with", and received lot's of suggestions. I cherry picked 7 bullet points, and fed them into another AI copywriting tool with the article title + an intro sentence or two added from my brain.

    I then clicked "write for me" a couple of times, until the article was done. I edited for 30 seconds.

    The below 727 word piece of text took me 5 minutes and 39 seconds to create from start to finish, including checking it via CopyScape (no plagiarism found) :

    7 things AI copywriting tools can help you with

    By: #### #####

    This post is going to cover what I consider to be the top 7 things AI copywriting tools can help you with. I will explain why I consider these things important and then give a short description of each one.

    1. Generate writing ideas:
    The first thing an AI copywriting tool can help you with, is generating writing ideas. Humans are not very good at coming up with new and original content ideas. We all rely too much on the same few tired old formulas. We tend to recycle the same things over and over again. This makes our content boring and uninspiring to read.

    AI copywriting tools can come to your rescue here, by introducing you to new and exciting content ideas. The tools will introduce you to new formats, structures and angles for your content. Allowing you to be more creative with your writing. And thus, creating better content!

    2. Automate the initial research and outline:
    AI is also very good at doing the gruntwork when it comes to research and outlining. If you are working with a team of writers, this can free up a lot of time for them to focus on improving their writing skills instead. They don't need to spend time making an outline or researching relevant information and topics for their document. They can focus on perfecting their writing style instead.

    When working with an AI copywriting tool, you will be creating the outline in a separate document. So no matter what happens, you will always have access to the outline. And if one of your writers gets hit by a bus or something, you won't need to spend considerable time rebuilding it.

    3. Help you structure your document:
    Another thing AI can help you with, is structuring and formatting your document. This will also give the writer more time to focus on getting their writing style right and perfecting their grammar. Trying different sentence structures and improving their vocabulary. Allowing them to create a better piece of content!

    4. Save you a lot of time!
    In addition to the above, an AI copywriting tool will save you a lot of time. It will save you from having to go online and find which methods are the best, how much it would cost etc. And once everything is set up properly, you can just let the AI copywriting tool do all the work for you. Allowing you to focus on what matters most. Writing good content!

    5. Increasing your content output:
    And last but not least, an AI copywriting tool can help increase your content output. It can help you write more content in less time. It will also allow you to write longer posts (as the AI copywriting tool can take care of doing the "small stuff" like reading between the lines and providing context).

    An AI copywriting tool will also give you access to better software and technology. It will allow you to write eye-grabbing headlines, improve your calls to action and create highly engaging content. So in other words, an AI copywriting tool can help increase your content output by a great deal!

    6. Write eye-catching headlines:
    When writing articles or blog posts, an AI copywriting tool can be of great use for generating catchy headlines. It will suggest you new headline ideas, with which you can choose to either approve or disapprove. The more quality headlines you can get on each of your articles, the more people will read and share them! Which will in turn help you get more exposure!

    7. Improve your calls to action:
    And last but not least, an AI copywriting tool can improve your call to action. The tool will generate better call to action statements than what you would come up with yourself. Making it easier for potential customers to take the desired actions after reading your content (i.e. buying your products, signing up for a free trial etc.

    Creating good content is hard work. And writing for a living isn't easy either. But with the help of the above mentioned top 7 things AI copywriting tools can help you with, creating better content will become much easier and more enjoyable for you!

    XXXX XXXX is a freelance copywriter and content marketer, based in Oslo, Norway. He writes about how to improve your copywriting skills and break into marketing as a freelancer or full-time copywriter on his blog site CopyNord.
    PS! The AI made that last paragraph up, the only thing correct there is that I live in Norway :-)
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    • Profile picture of the author Jason Kanigan
      Originally Posted by Bjarne Eldhuset View Post

      For the sake of this discussion, I decided to make an example article using 2 AI copywriting tools. I'm curious to know your reactions :-)

      I fed the first tool this sentence "7 things AI copywriting tools can help you with", and received lot's of suggestions. I cherry picked 7 bullet points, and fed them into another AI copywriting tool with the article title + an intro sentence or two added from my brain.

      I then clicked "write for me" a couple of times, until the article was done. I edited for 30 seconds.

      The below 727 word piece of text took me 5 minutes and 39 seconds to create from start to finish, including checking it via CopyScape (no plagiarism found) :



      PS! The AI made that last paragraph up, the only thing correct there is that I live in Norway :-)
      This is not copywriting, it is content writing. Different things.
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      • Profile picture of the author Bjarne Eldhuset
        Originally Posted by Jason Kanigan View Post

        This is not copywriting, it is content writing. Different things.
        I agree, I misread the OP a bit. But I mainly tried to show what is possible.

        I did another test today. I fed the following into one tool:

        Uncle Bob's Pinterest course

        Uncle Bob's Pinterest course is a live workshop at the community centre were Uncle Bob will teach you everything you need to know about Pinterest

        * Learn how to type in the address to Pinterest in the address bar
        * Learn how to post pictures of what you had for dinner
        * Learn how to like other people's pictures of what they had for dinner
        Here is the copy one GPT-3-powered tool created based on that input (5 variations):


        Title: Newbie to master Pinterest in 30 days
        Subtitle: Become a professional Pinterest marketer.

        Features:
        Main Feature Title: Learn, share, and inspire.
        Main Feature Subtitle: Get the basics of Pinterest so you can start growing your following, discover new ideas and connect with others that share your passion.

        Feature 1 Title: Learn How to Type in the Address to Pinterest
        Feature 1 Subtitle: To get to Pinterest you need to type in the address of Pinterest in the address bar. This video will show you how.

        Feature 2 Title: Learn How to Post Pictures of What You Had for Dinner
        Feature 2 Subtitle: Learn how to get started with Pinterest, and how to use its tools for maximum effect. The community centre has a full range of tools, including a live stream and chat room.

        Feature 3 Title: Learn how to like other people's pictures of what they had for dinner
        Feature 3 Subtitle: Explore Pinterest in a hands-on workshop setting. Learn how to use Pinterest to drive traffic to your website or blog. Perfect for marketers, salespeople and entrepreneurs.

        CTA: Learn to use Pinterest
        CTA Button: Start Free Course
        Title: Pinterest marketing
        Subtitle: Put your website in front of 150 million people and generate real leads.

        Features:
        Main Feature Title: Learn the basics of Pinterest
        Main Feature Subtitle: Learn the basics of Pinterest

        Feature 1 Title: Learn how to type in the address to Pinterest in the address bar
        Feature 1 Subtitle: This course will teach you how to type in the address to Pinterest in the address bar so you can see what's going on on their site.

        Feature 2 Title: Learn How to Post Pictures of what you had for dinner
        Feature 2 Subtitle: Learn how to create Pinterest accounts, boards, and images, and how to pin them effectively to drive engagement with your online community.

        Feature 3 Title: Learn how to like other people's pictures of what they had for dinner
        Feature 3 Subtitle: Want to learn how to like other people's pictures of what they had for dinner?

        CTA: Watch the latest Pinterest Video Tutorial
        CTA Button: Watch the Latest Video Tutorial
        Title: Pinterest for Business: Learn to Create and Manage a Pinterest Account
        Subtitle: Learn how to build your Pinterest following and manage a Pinterest account like a pro.

        Features:
        Main Feature Title: How to use Pinterest
        Main Feature Subtitle: How to use Pinterest for business, how to get traffic and engagement on Pinterest.

        Feature 1 Title: Learn to use Pinterest
        Feature 1 Subtitle: Pinterest is a fun way to organize and share things you love. Discover fashion tips, home design inspiration, food ideas and much more.

        Feature 2 Title: How to post pictures of what you had for dinner
        Feature 2 Subtitle: Today's lesson is brought to you by Uncle Bob from the community centre.

        Feature 3 Title: Learn how to like other people's pictures of what they had for dinner
        Feature 3 Subtitle: Want to Learn the Secrets of Pinterest?

        CTA: Get Free Tips and Tricks now
        CTA Button: Sign up for updates
        Title: How to use Pinterest to grow your audience, build your brand & make sales
        Subtitle: Learn to use Pinterest to grow your business in 2017.

        Features:
        Main Feature Title: Build an audience on Pinterest
        Main Feature Subtitle: Learn how to build an audience on Pinterest.

        Feature 1 Title: How to use Pinterest
        Feature 1 Subtitle: Pinterest is a visual bookmarking tool that helps you collect and organize ideas for all the things you want to do or make.

        Feature 2 Title: Learn how to post pictures of what you had for dinner
        Feature 2 Subtitle: If you want to get in with the Pinterest crowd, it's time to learn how to post pictures of what you had for dinner.

        Feature 3 Title: Learn how to like other people's pictures of what they had for dinner
        Feature 3 Subtitle: Save time and money by learning what the experts know about Pinterest.

        CTA: Learn how to use Pinterest
        CTA Button: Learn Pinterest
        Title: 5 Simple Steps to Attract More Customers
        Subtitle: Learn how to build and market you brand, launch and give away free products, find your first customers, get great reviews

        Features:
        Main Feature Title: Learn Pinterest from Uncle Bob, the founder of Pinterest
        Main Feature Subtitle: There are more than 10,000 people signed up for this class. We're doing something right.

        Feature 1 Title: Learn Pinterest Basics
        Feature 1 Subtitle: Learn the basics of Pinterest and how to use it to promote your store. We'll cover how to type in the address to Pinterest in the address bar and give you a tour of all the parts of Pinterest

        Feature 2 Title: Learn how to Post Pictures of What You Had for Dinner
        Feature 2 Subtitle: You don't need an expensive camera to start posting on Pinterest. You just need to learn the right ways of posting so you can get more engagement on your page.

        Feature 3 Title: Learn how to like other people's pictures of what they had for dinner
        Feature 3 Subtitle: Master Pinterest in 3 easy steps

        CTA: Learn the Pinterest basics
        CTA Button: Get Started
        My first impression from that is that the tool did not pick up that Uncle Bob just wanted to teach his fellow citizens how to use Pinterest for fun and pleasure. That is not something I wrote in the prompt, but a human copywriter would hopefully pick that up, or ask questions to clarify.
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    • Profile picture of the author Serene Carmen
      Hi Bjarne

      Curious, which 2 tools did you use to generate this?
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  • Profile picture of the author Susan Nair
    Banned
    If artificial intelligence continues to develop, the future earth may not need humans. Definitely artificial intelligence "writing tool" can be better than that of human writers.

    Machine-written advertisements can be more lively than human writers, and attract double the click-through rate. For example, a human writer will generally say "get cash from the property rights of your house." while the robot will say "Yes-you can unlock cash from the property rights of your house."
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