Thoughts on "re-selling" 6 months later?

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Hey, I'm just looking for some opinions here...

I have a steadily growing business which primarily runs on one single product, which is a lifetime "upgraded membership" to my website. My headline is that my product is a "one stop shop", and you do not need to keep buying course after course after course, like some other websites in my niche make you do.

People love this very specific and very important aspect of what I offer. Nothing beats a one-time fee!

While this business has treated me well for years now, my main issue has always been in trying to figure out how to resell to my buyers.

About 4 months ago, I released another course (it took me 6 months to create), which I have always been referring to as a "standalone product". I have been including a link to this product in my weekly newsletter, and I have been including it on an "extras" tab in my navigation menu.

When I initially released this course, I sent it out to my buyers list. Some people bought it, and others questioned why it wasn't included in the "lifetime membership" that they had already paid for. Some people even got angry with me once they found out that I had something "extra" to sell...

After about 4 months of leaving this course available on my site in a very non-obtrusive way, I have decided to remove it from my weekly newsletter and navigation menu.

My thought was to setup my auto responder to send an email out to buyers 6 months after they purchase the "lifetime membership". I will let them know that this new course is a much smaller and much more streamlined version of the product that they already paid for.

I figure that 6 months is a good amount of time to let go by such that people won't get mad that I'm trying to "resell" to them again.

I'm wondering what your thoughts are on this?

Thanks!
#months #reselling #thoughts
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  • Profile picture of the author Jonathan 2.0
    Hi Bkelly.

    There's nothing wrong with selling them more products (etc.) In fact -- if you are providing tremendous value -- then you owe it to them to promote other products ... The mistake you made was to offer the course when you positioned yourself as a "One stop shop." That was your "promise" and you did something different. So understandably, some of your People didn't like it.

    You can always have a re-think of your Website/Marketing Strategy (while being mindful of your current Subscribers) ... To include selling them more than the Upgraded Membership.

    I would recommend being 100% upfront and honest.
    HTH.

    P.S.
    Congrats on your success, by the way. Been reading your posts. : )
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    • Profile picture of the author Bkelly301
      Originally Posted by Jonathan 2.0 View Post

      I would recommend being 100% upfront and honest.
      HTH.
      I have always been 100% upfront and honest. I have been selling this "one time fee, lifetime membership" for 6 years now, and I have continuously been adding new content to it.

      When I created this 2nd product, which is much smaller, I almost was just going to include it with product #1, which would have resulted in a bunch of "thank you's" (but no extra money).

      I decided that I was going to try and figure out how to sell this 2nd product to people that had already bought my first product, but this caused friction.

      There are 2 different points of view:

      1.) My point of view: I give away so much with the main product, for just a one time fee. Currently it gives people access to nearly 4000 videos, and I'm still adding new stuff to it regularly. The much smaller, product #2 is a way for people to support my work since I don't charge recurring fees, and the quality of what I offer in product #1 is absolutely top notch.

      2.) Other people's point of view: What's up with this new product? Why isn't it included? Should I buy product #1 or product #2? How many other "hidden" products are there, that will be sold to me?


      This new product has been causing the "garden of Eden" syndrome in people. I'm not religious, but I'm sure you've heard the story...

      God gives adam and eve permission to eat the fruit from any tree they'd like, except this one single tree. Of course, all that adam and eve care about is that one single tree though. They ignore the rest of the garden.

      My business model is the same way. I stand by my main product. It really is a "one-stop shop". They really don't ever need to buy another course again. It is "the garden".

      However from a business standpoint, I want to have a way to resell to my buyers later down the road. This is why I was thinking about the "6 months later" idea, and this is why I am asking the question.

      Hopefully that helps clarify a bit.

      Thanks!
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      • Profile picture of the author Jonathan 2.0
        Thanks for the clarification Bkelly.

        My point of view (and it's just that) is that if you're promoting your Website as a "One stop shop" then you shouldn't be offering another product ― unless you're upfront and telling them that to begin with. Then its an OK deal IMO. The fact that some of your Subscribers didn't like it is feedback that it's probably not a good idea.

        2C.
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        • Profile picture of the author Bkelly301
          Originally Posted by Jonathan 2.0 View Post

          Thanks for the clarification Bkelly.

          My point of view (and it's just that) is that if you're promoting your Website as a "One stop shop" then you shouldn't be offering another product ― unless you're upfront and telling them that to begin with. Then its an OK deal IMO. The fact that some of your Subscribers didn't like it is feedback that it's probably not a good idea.

          2C.
          I definitely agree that the feedback I got was a good indicator.

          I'm still not sure about how to proceed in moving forward with having these 2 products though...

          My main product really is a "one stop shop" though, so I'm not exactly sure how else to phrase it when I really do believe that is what I am selling.

          My secondary product is literally just a "supplement" to the first product...

          It's like giving people lifetime access to a gym for a one-time fee, and then later on offering them some protein powder.

          I'm just trying to figure out the best way to sell both products, which is why I was thinking this whole "6 months later" thing.

          I'm open to all suggestions!
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by Bkelly301 View Post

            I'm just trying to figure out the best way to sell both products, which is why I was thinking this whole "6 months later" thing.
            Cool. : ) Like I mentioned -- and Declan suggested -- consider changing the Copy/wording on your Website and/or Product page so they understand that you're selling a "supplement" Product as well. That would work, right? Ultimately, it's the way you offer/present the Product that makes the difference.

            Good Luck.
            : )
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            • Profile picture of the author Bkelly301
              Originally Posted by Jonathan 2.0 View Post

              Cool. : ) Like I mentioned -- and Declan suggested -- consider changing the Copy/wording on your Website and/or Product page so they understand that you're selling a "supplement" Product as well. That would work, right? Ultimately, it's the way you offer/present the Product that makes the difference.

              Good Luck.
              : )
              Ya for sure. The way that I have been doing it for the last 4 months (which is how long the 2nd product has been available for), has been to have a tab on my navigation menu called "Extras".

              The sales page of the main membership clearly states what is included with the one time fee, which includes "new content added regularly".

              The sales page for each "extra" product clearly states that it is sold as a standalone product and not included with the main membership.

              That's what I have been doing for the past 4 months. It has been very clear that there is "something else" for sale. However that "something else" causes questions to arise such as "why is that one thing not included?", "What is so special about this one separate product?", "Which one should I buy?"....

              Because the "extras" tab is causing those questions to arise in people's minds, I have decided to remove product #2 from the website. My thinking was to only promote product #2 in email, and not until people have had a decent amount of time to use product #1.

              This is essentially what I'm trying to figure out, and this is why the OP is about sending out a sales email 6 months following the purchase of product #1. In this follow up email, I will explain very clearly my reasoning for pitching this "supplemental product".

              I'm looking for feedback on this idea.

              I appreciate the replies so far!
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              • Profile picture of the author Jonathan 2.0
                Wow. Sounds like you know what you're doing BKelly. : ) There's not really anything I can offer in response other than:

                Originally Posted by Bkelly301 View Post

                That's what I have been doing for the past 4 months. It has been very clear that there is "something else" for sale. However that "something else" causes questions to arise such as "why is that one thing not included?", "What is so special about this one separate product?", "Which one should I buy?"....
                That's valuable feedback, so definitely be Mindful of it and respond accordingly ... And/or answer their questions.
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        • Profile picture of the author freda12387
          I think you are right!
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  • Give the money back to the people who bought the new product. Give everyone inside your first product free access to your new product.

    Change the copy on your first product so new buyers don't get the idea they own you and your future projects for free.

    Now focus on selling the second offer to new buyers of your first offer.

    If you're still here in 10 years, you'll likely have had, by then, more new customers than what you have now. You won't suffer any long term costs. Your current customers will be over the moon. Your new customers won't suffer buyers remorse. What's best for the business long term may be a little sting for you personally, right now.

    It's only natural for people to feel you are shafting them. You may be a nice guy. You may be generous. But when it comes to selling, the slightest sense of being tricked is magnified because sales people are known for it. Again, it's natural.

    The question is, what's the best play for the benefit of your business; your brand; your name and of course, your customers... long term?
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    • Profile picture of the author Bkelly301
      Originally Posted by Declan O Flaherty View Post


      Change the copy on your first product so new buyers don't get the idea they own you and your future projects for free.
      Thanks for the advice. Much appreciated!

      With regards to the above quote, this is exactly what I'm trying to figure out how to do. What would you suggest? How would I put it in my copy that "I will still sell to you in the future"?

      Thanks!!
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  • It's a good idea selling to your existing list of buyers as buyers who like, and trust you will always buy. The situation is one stop shop is a killer marketing word while you are offering another shop. Either be happy with your continual membership residual income or get rid of the "one stop shop" statement.
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    • Profile picture of the author Bkelly301
      Originally Posted by Youcanconverttosales View Post

      It's a good idea selling to your existing list of buyers as buyers who like, and trust you will always buy. The situation is one stop shop is a killer marketing word while you are offering another shop. Either be happy with your continual membership residual income or get rid of the "one stop shop" statement.
      But it really is a "one stop shop".

      My secondary product is just a bunch of examples of me applying the material that I teach in the main product. It is not necessary to buy, does not include any additional lessons and is not at all necessary in order to learn what I'm teaching.

      It's like selling a gym membership and then later selling a can of protein powder...

      How to "say" that in as few words as possible, in a way that people will understand...that is the challenge.
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      • Profile picture of the author Bkelly301
        Update: I just did a survey by posting about this in my Facebook group, which is another thing that is included with my "main membership" for the one-time fee.

        Every single person has responded positively. People are over the moon as to how much value they have been steadily receiving from the main membership. These people all completely understand my reasoning for having "extras" for sale. A lot of these people even said that they feel like they are robbing me since I charge so little...

        Now this survey is coming from those who have already bought the membership and have learned of the amazing value that they get in return. This perception is much different than a person who has not bought the main product yet, or even a person that has just recently bought it but hasn't yet had a chance to explore the depths of just how much they are getting...

        This type of feedback confirms that it may not be a terrible idea to follow through with my plan of sending out an email 6 months after buying the main membership.

        I feel that if I am completely clear about what the 2nd product is about, why it is being sold separately and what the additional benefits are...then people may very well see it from my perspective (as many people seem to already be doing).
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      • Profile picture of the author DABK
        What is the value of the additional material?
        When you buy whey or vitamins from someone who sold you a gym membership, the value is:
        1. you trust the seller
        2. the product is useful and buying from the same seller saves you the time to research a good seller and, maybe, the trouble of going to the buying process.


        What you sell does what?


        1. It shows people how what they learned / are learning is implemented
        2. how it is implemented by someone they trust.
        3. It gets them to mastery faster.
        4. It confirms they learned it right.


        And, for people some people, it helps them learn it... without it they would never learn it.


        Those are my guesses.


        If my guesses were accurate, you'd present it like this:


        Want to achieve mastery faster? See me apply xyz in this video.


        You will see exactly what I do to produce the results you're after.


        The lessons are my map for it, this video is you going over the route on the map with me as your guide.


        You can learn all you need to produce xyz from the course you purchased. But, if you're in a hurry, or want to be sure you did not miss anything, this video does just that.



        Originally Posted by Bkelly301 View Post

        But it really is a "one stop shop".

        My secondary product is just a bunch of examples of me applying the material that I teach in the main product. It is not necessary to buy, does not include any additional lessons and is not at all necessary in order to learn what I'm teaching.

        It's like selling a gym membership and then later selling a can of protein powder...

        How to "say" that in as few words as possible, in a way that people will understand...that is the challenge.
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