I have a steadily growing business which primarily runs on one single product, which is a lifetime "upgraded membership" to my website. My headline is that my product is a "one stop shop", and you do not need to keep buying course after course after course, like some other websites in my niche make you do.
People love this very specific and very important aspect of what I offer. Nothing beats a one-time fee!
While this business has treated me well for years now, my main issue has always been in trying to figure out how to resell to my buyers.
About 4 months ago, I released another course (it took me 6 months to create), which I have always been referring to as a "standalone product". I have been including a link to this product in my weekly newsletter, and I have been including it on an "extras" tab in my navigation menu.
When I initially released this course, I sent it out to my buyers list. Some people bought it, and others questioned why it wasn't included in the "lifetime membership" that they had already paid for. Some people even got angry with me once they found out that I had something "extra" to sell...
After about 4 months of leaving this course available on my site in a very non-obtrusive way, I have decided to remove it from my weekly newsletter and navigation menu.
My thought was to setup my auto responder to send an email out to buyers 6 months after they purchase the "lifetime membership". I will let them know that this new course is a much smaller and much more streamlined version of the product that they already paid for.
I figure that 6 months is a good amount of time to let go by such that people won't get mad that I'm trying to "resell" to them again.
I'm wondering what your thoughts are on this?