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How Many Is Too Many?

by robert key
4 replies
Hi Warriors,

Quick question - how many follow-up messages are too much?
I've read that there should at least be "7" but I heard Armand
Morin say that you should have enough messages in your
autoresponder to pepper them for a year!

A copywriter friend of mine said I shouldn't go past "10". She
says if the prospect wants to buy then they will buy & it makes
no sense to keep following up to a prospect that hasn't purhchased
between 7 and 10 messages.

What's your opinion?

Thanks,

Robert
  • Profile picture of the author dspa72
    My opinion:
    max 7 to try to sell your product.
    - then, one a week for about a year try to selling other related (affiliate) products
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  • Profile picture of the author DogScout
    day 1, day 2, day 3, day 5, day 8, day 13, day 22, day 33, etc

    add the day numbers of the previous 2 and then send another. 13-14 messages go a year. That's for 'a 'selling' email. For maintaining a list, each member will want a different frequency. Those emails should be 1-2 times a week, be personal and full of content or link to good free content appropriate to that list, to once or twice a month depending on your time and their wishes.

    If you have a great relationship with your list, ask them how often they'd like to see emails from you. You'll get answers from 'daily' to 4 times a year, just put them in different 'mazes'. You can usually tell how often by what they buy, their open rate, etc. you can usually set a list member to be sent to a folder based on that info.
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  • Profile picture of the author Zeus66
    I think it depends on who the list members are. That is, are they prospects or buyers? Buyers you can hit with more "buy" messages. Prospects often need to be "warmed up" with some relationship building messages first. Things like tips, advice, freebies. Get them used to seeing your emails without feeling the pressure to buy. Others will disagree and tell you to hit them hard and let the tire kickers unsubscribe. That's valid, too, but not my personal preference. I prefer to massage the prospects for at least 90 days, with an average of about 2 emails every 10 days.

    As long as you offer quality every time, you can fairly hammer a buyers list, though. Maybe 3 messages/week. Something along those lines.

    John
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  • Profile picture of the author tommen
    I think you should have enough follow up messages to keep your list "warm".If you send too often, they will unsubscribe and if you send too seldom they think you are spamming them.

    I send once every 3 or 4 days.A good way to get them back to your blog is to send the first paragraph of your blog post and the direct link where they can read the rest.If you monetize with adsense, you give them another opportunity to click on your adsense ads
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    BestOnlineBusinessTraining.com [Visit My blog]
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