In marketing for a non-profit thrift store similar to that of Salvation Army I am thinking of us reaching out to popular "thrifters". A lot of these people post videos on youtube of them simply going to thrift stores, trying on items, and reviewing the stores atmosphere. They get thousands of views and have large social media accounts. I was thinking about reaching out to them and asking them to visit our store(s), create content, and share it with their fan base. They can get good content and we can get recognition through this.
Is this a realistic idea and how would you guys approach it? I could provide an incentive like everytime they create a video or tag us in social media they will receive a 30% discount? How would I word such a thing?
Please share your ideas and experience! Thanks!