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Using affiliate marketing for a thrift store....

by Zachary Martin
6 replies
I'm new to marketing but here is my idea....

In marketing for a non-profit thrift store similar to that of Salvation Army I am thinking of us reaching out to popular "thrifters". A lot of these people post videos on youtube of them simply going to thrift stores, trying on items, and reviewing the stores atmosphere. They get thousands of views and have large social media accounts. I was thinking about reaching out to them and asking them to visit our store(s), create content, and share it with their fan base. They can get good content and we can get recognition through this.

Is this a realistic idea and how would you guys approach it? I could provide an incentive like everytime they create a video or tag us in social media they will receive a 30% discount? How would I word such a thing?

Please share your ideas and experience! Thanks!
#affiliate #marketing #store #thrift
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  • Profile picture of the author Kay King
    Others are better qualified to answer than I am - but keep in mind the 'non-profit' aspect. Whatever you try that involves spending money or paying commission (or perhaps even giving discounts) needs to be looked at through the prism of 'non profit requirements'. I'm sure you know that but worth mentioning perhaps.
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    • Profile picture of the author DABK
      I do not have experience with thrift stores, but was wondering if some shoppers could not be persuaded to post themselves shopping on their media in exchange for a few items at no cost. The store is not earning a mark up, but it would relatively inexpensive.


      Might be worth their while to connect with some charitable / church event... We put up posters for your event if you mention on in your emails kind of thing.


      Originally Posted by Kay King View Post

      Others are better qualified to answer than I am - but keep in mind the 'non-profit' aspect. Whatever you try that involves spending money or paying commission (or perhaps even giving discounts) needs to be looked at through the prism of 'non profit requirements'. I'm sure you know that but worth mentioning perhaps.
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    • Profile picture of the author Zachary Martin
      Thanks Kay. That's a great point. Being a non-profit we do have to operate differently then a for-profit. I will keep this in mind!

      DABK that is a really great idea. We already work closely with many churches and charitable organizations...I never even thought of reaching out to them for this. Thank you!

      Absolutely Jamell. I was originally thinking a 30% discount but I am seeing now that I would need to provide more incentive. Especially for some of these larger social media/youtubers. Thanks!

      Matthew thank you. Solid idea that benefits both parties. I haven't watched Mr. Beast in a while, I'll have to look up some of his recent videos. Reaching out to youtubers and properly communicating what I am trying to achieve is the part that worries me now. Any suggestions?

      Great point! I see now that I need to provide more incentive for this to work. Thanks.
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  • Profile picture of the author Jamell
    Basically you want their time in exchange for the exposure You should think of something that's beneficial to them .Remember they get ribs if request I am guessing so your proposal should be value based
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  • Profile picture of the author Matthew Stanley
    It'd need to be done with the right partner, and may not scale as well based on inventory, but another option could be to create an "event" whereby a yt partner selects items and then does a giveaway within the neighboring community. Mr Beast does this to great effect and 10s of millions of views per giveaway video - but might be done at a smaller scale as well. Could provide compelling feel-good content to the creator while highlighting your org throughout.
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  • Profile picture of the author agmccall
    For a 30% discount at a thrift store, probably not.

    For some real money, then the idea has some merit.

    al
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