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Google's New Job Posting Structured Data Requirements

by WarriorForum.com Administrator
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A new article on Search Engine Journal reports that BETA Job Posting Structured Data offers an opportunity to be first to rank in Google's updated Job Posting Search Experience.



Google just announced a new update to "JobPosting" structured data. That relates to education and experience requirements, and the new job posting structured data are beta. How they will display in search is still under development.

According Schema.org, the new structured data were requested by Google back in August 2020:

"This is a proposal from Google to improve schemas around JobPosting and Occupation so that we can explicitly indicate when degree-level qualification is not required. We would like to find a quick path to an initial approach, while simultaneously opening conversations around how to best model this (e.g. adding more granularity, country-specific details etc.). We believe that adding this basic expressivity could lead to improved Job search (in Google services and elsewhere) for job seekers with lower levels of education.

With the COVID-19 response in mind, it would be good to find an immediate workaround for this gap in Schema.org: We have https://schema.org/educationRequirements (on JobPosting and Occupation) which allows Text values, as well as EducationalOccupationalCredential to express what is needed for some job, but not what isn't. With millions experiencing unexpected unemployment due to the COVID situation, moving quickly here could have a significant impact."
Here's how Google's new beta job posting structured data is described:

"In addition to the recommended JobPosting properties, you can add the following beta properties to add more information about the education and experience of a job posting. Since we are still developing how we are using this information, you may not see any appearance or effect in Google Search right away."
#data #google’s #job #posting #requirements #structured
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