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Google Adwords Slap 3!

by Chad Kimball
12 replies
Inside AdWords: Quality Score improvements to go live in coming days

How are your adwords accounts doing? Just curious as to the slap 3 has affected warriors advertising on adwords.

To tell, log into your account, and look at your account snapshot. Look at your CPC, your Traffic, Impressions, and total cost.

Look for any changes around the 15th of this month.

Any changes?
#adwords #google #slap
  • Profile picture of the author jasonl70
    I haven't seen anything noticable.. I haven't looked terribly close, but I've kept an eye out over the last few days and haen't had anything jump out at me yet. I may be hitting my daily budget later in the day, which means the impressions are down - but I haven't verified it yet.
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    -Jason

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  • Profile picture of the author Chad Kimball
    Most of my accounts are unchanged because they are setup with tight keyword groupings... but I'm seeing increased click costs but also increased CTR in one of my accounts that is a bit more "messy"

    The problem is, I made a ton of changes to that account a few days before google implemented their changes, so it is difficult for me to tell which caused the activity I'm seeing.
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    • Profile picture of the author Corwinnx
      GRRRRR..... I thought I just had a handle on adwords and now you guys are saying there's another slap.... I'm beginning to not want to do adwords at all.

      ok, who's gonna write the latest book? Send me a PM, I"m your first buyer. LOL

      -Marcus
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      • Profile picture of the author LivingCovers
        Originally Posted by Corwinnx View Post

        GRRRRR..... I thought I just had a handle on adwords and now you guys are saying there's another slap.... I'm beginning to not want to do adwords at all.

        ok, who's gonna write the latest book? Send me a PM, I"m your first buyer. LOL

        -Marcus
        you don't have to get pissed at it. it'ld be easier than before and it'll make you develop a skill that you'll need to change your style of marketing when it comes to PPC especially.
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        • Profile picture of the author Chad Kimball
          Corwinnx, did the slap affect you?
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          • Profile picture of the author theredcell
            I'll definitely need to brush up on adwords to avoid this. I'm thinking Chris X adwords miracle... Off to check it out as I know he got good reviews on this forum...

            JOse
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  • Profile picture of the author seobro
    Yes, goog disabled about 1/2 my keywords due to low quality ratings. They want 40 cents a click for dime keywords. I am planning to look at adcenter live.
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    • Profile picture of the author JayXtreme
      nope.. all seems good my end..

      It pays to follow the rules from right through your campaign.. relevant sites ads and domains never get slapped when there are things like this implemented..

      Only the shoddy ones get a slap.. it keeps things clean out there for us

      Peace

      Jay
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      Bare Murkage.........

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      • Profile picture of the author Chris Lockwood
        Originally Posted by JayXtreme View Post

        Only the shoddy ones get a slap.. it keeps things clean out there for us
        That's not true- are you now working for Google? I don't think any of their paying advertisers would make such a statement.
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        • Profile picture of the author JayXtreme
          Originally Posted by Chris Lockwood View Post

          That's not true- are you now working for Google? I don't think any of their paying advertisers would make such a statement.
          I meant as advertisers... the slap keeps things clean for the rest of us... seriously.. if you fall in line with the rules you will NOT feel any slap... IMO, this has been my experience of the last 3, only one did I get a slap...the first one, because I was dumb and didn't play properly.

          Peace

          Jay
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          Bare Murkage.........

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  • Profile picture of the author Sylvia Meier
    Nope no slap here, but I have also been working with a Google jumpstart program (through Google themselves) that has really improved my ads and everything else, so if anything my campaigns have improved. I agree with Jay, if you are doing things the way they advise you make it through the slaps intact.
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  • Profile picture of the author pmore
    Thankfully, this slap hasn't affected me (finger crossed). Things are still going smoothly for all my ads.
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