month we have tested this model with SHOCKING
First thing we did was convert our Sales Letters from,
LONG, to Short.
Then from Short to just 1 video and and order button.
On some sales pages we use this order
And we have doubled our sales this past month.
Conversions have skyrocketed.
No scrolling sales letter, no Useless Bonuses, No outrageous
And not just for $27 ebooks. One of our best selling courses
is a $197 video course.
I first got the idea of doing this from the home shopping network.
They get people to buy without long sales letters, but just
provoking emotions and good salesmanship on video.
So I thought to myself. This would not only work online, but
much better because we wouldn't be marketing to random people.
We already know exactly who's watching the video, and if you've
done your homework, you know every trigger you need to hit in the
video to get an emotional response from your prospect.
That's why we do Surveys, Ustreams, etc... To constantly get
feedback from the market on what they want, and more important
their deep desires.
My niche is OUTSIDE the IM niche. So it's really funny
how I see everyone thinking you got to be hype-filled
and do all these shananogons to sell people.
We keep it really simple.
The sales videos follow this basic guideline
1. Tell them their problem
2. Why I'm qualified to solve it
3. Imagine what you're life would be like when the problems solved
4. "Oh Just so happens I have a product that will solve it"
5. If it doesn't solve your problem get your money back
6. Send me your money now
Honestly that is it. I'm not saying this will work for everyone,
but it's direct, simple, straight to the point, no hype.
I know you've all been programmed to think if you don't do
long salesletters and all that stuff that you won't sell.
But that's only because someone told you that. Test and try
out stuff for yourself, and you'd be surprised at what works.