Marketing Land's Daily Brief: Reinventing websites for brands and eCommerce, plus, Martech is hiring

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Marketing Land's Daily Brief reports about the latest features on the martech news website.



Reimagining a brand website

"It's truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the website."
So says Stephen Tisa, who is Senior Director of Digital Technology at human capital and workforce management brand UKG. He says a website relaunch isn't something marketing does on their own:

"Talk with the rest of the people in your company. You can't do this stuff in a silo. Try to understand what all of your internal goals are." Purcell advocates for a holistic approach rather than making small changes and facelifts. "Try to build internal competencies, so you can actually have a team that can work with the agency in a very complementary fashion. Identify internal stakeholders. Really involve the CEO, early and often. We spent a lot of time with the C-suite, and especially with the CEO, to make sure he understood what we were doing."
Dynamic website design rides the no code wave

"As was made clear at last week's MarTech conference, no code tools are unlocking creativity within organizations. In the words of Scott Brinker, they are transforming marketers into makers. More members of the marketing team have their hands on mobile app creation, web apps, social media and virtual assistants. But as we've also discussed here, the website isn't going anywhere.

Enter the open source eCommerce developers at Nexcess. Recently they launched StoreBuilder through their website support brand WooCommerce. The new solution is no code and creates unique customized web pages for online storefronts. WooCommerce, where merchants can use StoreBuilder, is open source and sits on top of WordPress.

In helping marketers build their own unique eCommerce site, StoreBuilder doesn't use traditional templates. Instead, it aims at building a website that's easy to navigate, based on eCommerce data from thousands of stores in 10 sectors. StoreBuilder AI determines the intuitive format tailored to a specific user, who can then add and update with new customized content."
#brands #daily #ecommerce #hiring #land’s #marketing #MarTech #reinventing #websites
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