i'm looking to start conducting market research to find a blue ocean strategy. In the books it talks about doing infield work and market research
1) In the blue ocean shift, it mentions the importance of being in the field to assess pain points.
If my field (personal development) people just access online courses from the click of a button, would being in the field involve me just watching people download a course?
2) I'm brand new to business so I have no existing customers to interview, is this a problem?
3) What would be the best way to find non customers to interview? do I have to find strangers and ask to interview them? Or just post questions on forums for people to answer?
4) How many people approx would I have to interview/observe in the field
thank you in advance