Is there a benefit to using an embedded Youtube video versus AWS hosted video on a site?

7 replies
Hello all. I'm hoping someone may know what's best in this situation. I have a site which has multiple youtube videos embedded on it. These videos on youtube are responsible for sending a significant amount of traffic to the site. Not all traffic comes from youtube though, so anyone who lands on the site through search engines can see the videos there, and they are important for visitors to watch. However, with them being embedded on the site, there are a couple of things that I do not like at all.

First, when someone is on the site and sees the videos, there is a link in the corner of the video that says "Watch on Youtube", and then at the end of each video, it will pull up like 12 related videos that will display on the video screen. I do not like either of those options, because they could both lead to people clicking somewhere and leaving the site.

So, it occurred to me that maybe it would be wise to use a video player, and host these same videos on Amazon Web Services. If I were to do that, there should still never be a problem with the videos loading, and it would not be a burden on my site server. This would also get rid of the "Watch on Youtube" link and related videos at the end.

Of course these same videos would still be hosted on youtube as well, and could still drive traffic to the site based on their keyword rankings there; they would just be hosted elsewhere on the site itself. Can anyone think of any reasons this would be a bad idea to host the videos on AWS versus using embedded youtube videos on the site? Is there a benefit to using the embedded youtube videos on the site that I'm not thinking of?

Thanks,
#aws #benefit #embedded #hosted #site #versus #video #youtube
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  • Profile picture of the author kenmichaels
    Originally Posted by spider222 View Post

    Hello all. I'm hoping someone may know what's best in this situation. I have a site which has multiple youtube videos embedded on it. These videos on youtube are responsible for sending a significant amount of traffic to the site. Not all traffic comes from youtube though, so anyone who lands on the site through search engines can see the videos there, and they are important for visitors to watch. However, with them being embedded on the site, there are a couple of things that I do not like at all.

    First, when someone is on the site and sees the videos, there is a link in the corner of the video that says "Watch on Youtube", and then at the end of each video, it will pull up like 12 related videos that will display on the video screen. I do not like either of those options, because they could both lead to people clicking somewhere and leaving the site.

    So, it occurred to me that maybe it would be wise to use a video player, and host these same videos on Amazon Web Services. If I were to do that, there should still never be a problem with the videos loading, and it would not be a burden on my site server. This would also get rid of the "Watch on Youtube" link and related videos at the end.

    Of course these same videos would still be hosted on youtube as well, and could still drive traffic to the site based on their keyword rankings there; they would just be hosted elsewhere on the site itself. Can anyone think of any reasons this would be a bad idea to host the videos on AWS versus using embedded youtube videos on the site? Is there a benefit to using the embedded youtube videos on the site that I'm not thinking of?

    Thanks,
    I host all of my large downloads, such as, images, videos, software updates, etc on AWS for speed and a smaller monthly bill.

    The links in the youtube description as well as branding your link in the video will drive traffic to your site.

    If the traffic "NEEDS" to see the video, then give them the video on your site, in your own video player.

    I haven't had any problems, ever.

    Good luck.
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  • Profile picture of the author spider222
    Thank you for your reply. That was exactly what I was hoping to hear from someone with experience on this.
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  • Profile picture of the author Matthew Stanley
    This seems fine to do, and a good way to circumvent the time-sucking rabbit hole effect navigating to YouTube proper could have on your would-be customers. As you're going to preserve the videos in YT as well, don't believe it should impact your referral traffic there. (And I assume that's YouTube's primary value to you, correct? As opposed to a major monetization source for you?)
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  • Profile picture of the author adammoore
    Embedded videos on websites also helps you gain more views on your videos, and sends user-engagement signals to YouTube's algorithm, which in turn can help you improve rankings.
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  • Profile picture of the author nemz
    There's something to be said for the views on your website contributing to growth on Youtube.
    However as you mention, definitely some downsides to using the embedded player.
    AWS S3 is one solution, however if you're looking for a clean, fast video player I would check out Vimeo. There's way less branding and the video quality is higher.

    Alternatively if you're not adverse to paying I would check out Wistia. They're a paid solution but it sounds like these videos are an important part of your website so perhaps they have some features you'll find useful.
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  • Profile picture of the author maxsi
    You never get problems to display YT embed videos inside your website.... obviously your own videos on YT depends by your account ( so do not be banned).

    ....And embed videos will help the traffic you your website.
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    • Profile picture of the author Diego Aguirre
      Also, keep your videos updated... I have seen video reviews about services done several years ago, doesn't look good after many years.
      With YT videos anyone can go and check the date the video was uploaded.
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