I am very new here, and I would like to hear your opinion on a specific question. That would be great. So thanks in advance!
OK, let's describe me and my question in some short phrases:
- I am an experienced designer, freelancer and (I think) I am pretty good at my job. In fact, I love my job.
- I am not "normal" whatever that might be. I do not have a clear diagnosis, but I spent quite some times with psychologists. That is a long story,... What I think is, that autism, hypersensibility and AD(H)S is quite common in my family and I have a mixture of all of that. But don't worry, I am no freak. My work is excellent, I am good at communicating with my clients... Everything is fine. I just hate marketing, cause for me it seems to be something shallow.
Now my qustion: How does an autistic guy that hates marketing or hates to to communicate on shallow ideas get new clients? What I do now, obviously does not work: I try to behave like a "normal" but I am not "average".
But there are also some marketers that have a different approach to the topic of marketing itself: They say - more or less - this: Dont do what everybody does in marketing, be 100% authentic, show what you are, don't hide. THIS marketing will be 100 times more powerful than all the normal blabla that others do. So (as an example) if you are a punk and yoga teacher at the same time, don't feel ashamed about being a punk and hide it from your pupils. Promote it and be (probably) the only punk-yoga teacher that exists on the planet.
That makes me think of creating a very individual marketing plan (using a blog e.g.) for me as somehow "autistic" or "not neurotypical" designer. Maybe with the help of a marketing-PRO, that is not the point now. The main question is: Is that idea complete nonsense, or should I go on with it. What is your opinion?
Thanks a lot!