Unusual topic of marketing - what is your opinion?
I am very new here, and I would like to hear your opinion on a specific question. That would be great. So thanks in advance!
OK, let's describe me and my question in some short phrases:
- I am an experienced designer, freelancer and (I think) I am pretty good at my job. In fact, I love my job.
- I am not "normal" whatever that might be. I do not have a clear diagnosis, but I spent quite some times with psychologists. That is a long story,... What I think is, that autism, hypersensibility and AD(H)S is quite common in my family and I have a mixture of all of that. But don't worry, I am no freak. My work is excellent, I am good at communicating with my clients... Everything is fine. I just hate marketing, cause for me it seems to be something shallow.
Now my qustion: How does an autistic guy that hates marketing or hates to to communicate on shallow ideas get new clients? What I do now, obviously does not work: I try to behave like a "normal" but I am not "average".
But there are also some marketers that have a different approach to the topic of marketing itself: They say - more or less - this: Dont do what everybody does in marketing, be 100% authentic, show what you are, don't hide. THIS marketing will be 100 times more powerful than all the normal blabla that others do. So (as an example) if you are a punk and yoga teacher at the same time, don't feel ashamed about being a punk and hide it from your pupils. Promote it and be (probably) the only punk-yoga teacher that exists on the planet.
That makes me think of creating a very individual marketing plan (using a blog e.g.) for me as somehow "autistic" or "not neurotypical" designer. Maybe with the help of a marketing-PRO, that is not the point now. The main question is: Is that idea complete nonsense, or should I go on with it. What is your opinion?
Thanks a lot!
Raphael
for the freedoms weak people give away for safety
for the freedoms weak people give away for safety
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Lightin' fuses is for blowin' stuff togethah.