What are the biggest mistakes made by startup entrepreneurs?

by WF- Enzo Administrator
76 replies
Running a business is tough, and more so when starting a business. Everyone makes mistakes, so dig in on the most common mistakes that startup entreps make.
#biggest #entrepreneurs #made #mistakes #startup
  • Profile picture of the author Albertina Geller
    The main issue with entrepreneurs is that some don't spend enough money while some spend lots of money.
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    • Profile picture of the author Gary Handy
      When I started online, I found that I would end up straying into doing what I thought was better to speed up the process each time I sat out to do an internet marketing course.

      What usually happened at such time was that I would mess things up that would cost me a lot of money and time.

      Then I would return to following the instructions and prove that doing so was much faster, easier, and less costly. Many newbie internet marketers operate in this manner; they don't like playing by the book and follow instructions. Failure to follow instructions is one of the biggest mistakes startup entrepreneurs make.
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  • Collect market data for the stream of business, analysis of data and Risk calculation & mitigation plan is utmost important. Any GAP in this can lead to disaster.
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  • Profile picture of the author agmccall
    proper planning

    al
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  • Profile picture of the author Monetize
    The biggest mistake that aspiring entrepreneurs
    make is doing nothing. The reason they don't
    do anything, besides procrastinating, is that they
    want to make sure everything is perfect, they want
    to get an MBA first, get a new computer first, or
    whatever. The thing to do is just get started doing
    something. Even if you fall on your face, you will
    learn from your mistakes and do some things
    differently the next time you start a business.
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    • Profile picture of the author d o
      I completely agree with you. I've noticed that most of the people who are successful in business with try a lot of things. Some ideas will fail and other won't.

      I am not one of those people, but I want to learn how to be. I currently work full time and am taking university web dev classes online. (html,css,javascript php, databases, ajax) I'll be done with those in Sept.

      Do you have any suggestion on how someone with little marketing experience should start, in order to get some real world web marketing experience on their own?
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    • Profile picture of the author hometutor
      Originally Posted by Monetize View Post

      The biggest mistake that aspiring entrepreneurs
      make is doing nothing.
      There's an old saying that knowledge is power. It is not. The application of knowledge is power.

      Rick
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    • Profile picture of the author Jesse Creel
      Originally Posted by Monetize View Post

      The biggest mistake that aspiring entrepreneurs
      make is doing nothing. The reason they don't
      do anything, besides procrastinating, is that they
      want to make sure everything is perfect, they want
      to get an MBA first, get a new computer first, or
      whatever. The thing to do is just get started doing
      something. Even if you fall on your face, you will
      learn from your mistakes and do some things
      differently the next time you start a business.
      Absolutely, it's better to just take action than wait until everything is perfect!
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  • Profile picture of the author Claude Whitacre
    Borrowing money, in place of gathering experience.

    So often I see newbies thinking they need to borrow money to start a business...without any experience in the business at all.

    Starting a coffee shop, without ever working in a coffee shop. Without even knowing if they would like owning a coffee shop.

    And borrowed money for startups usually goes to cover mistakes made. Mistakes that are completely avoidable, if the newbie would just study the business they are wanting to start.

    So they borrow thousands of dollars (maybe a second mortgage) lose the money in a few months, because the have no idea where to invest it in their business, and then the business fails...because they ran out of money...because they had no idea what they were doing.

    Most businesses, especially online businesses, can be started for almost no money. It takes study, asking questions of people already in that business, finding the right suppliers, learning what marketing works and what doesn't.

    You don't borrow money to start a business. You learn the business (the hard start ups are the most instructive), and after it's generating profit, you can borrow to increase the expansion rate.

    I've owned a few businesses in my life. None required a loan. All grew by investing profit back into the business. It's the slower...surer way.

    The second mistake I see is thinking the product or service is the business. Nope. The marketing and selling is the business. Marketing isn't a detail to be hired out. It's the entire business.

    If you start a business already knowing how to market and sell whatever it is you do...the business will succeed.

    I own a vacuum cleaner store. I used to speak at the convention every year. Once I asked the audience what business they were in. Universally they said "The vacuum cleaner business".

    I said "No. If you're successful...in the top 5%...you are in the "marketing of vacuum cleaners" business.. The marketing is what makes it successful, or makes it a business that is slowly dying. There are legends in our business. They are never legends because of their inventory control, or what brand they sell. They are legends because of their sales and marketing".

    At the convention, I would walk around listening to the conversations in the halls. Without exceptions, the people talkin about the actual product (and problems in the business) were the ones barely getting by. The rare groups talking about marketing, advertising, and selling...were the people in the money.

    I hope that helps.
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    • Profile picture of the author Gary Handy
      Originally Posted by Claude Whitacre View Post

      Borrowing money, in place of gathering experience.

      So often I see newbies thinking they need to borrow money to start a business...without any experience in the business at all.

      Starting a coffee shop, without ever working in a coffee shop. Without even knowing if they would like owning a coffee shop.

      And borrowed money for startups usually goes to cover mistakes made. Mistakes that are completely avoidable, if the newbie would just study the business they are wanting to start.

      So they borrow thousands of dollars (maybe a second mortgage) lose the money in a few months, because the have no idea where to invest it in their business, and then the business fails...because they ran out of money...because they had no idea what they were doing.

      Most businesses, especially online businesses, can be started for almost no money. It takes study, asking questions of people already in that business, finding the right suppliers, learning what marketing works and what doesn't.

      You don't borrow money to start a business. You learn the business (the hard start ups are the most instructive), and after it's generating profit, you can borrow to increase the expansion rate.

      I've owned a few businesses in my life. None required a loan. All grew by investing profit back into the business. It's the slower...surer way.

      The second mistake I see is thinking the product or service is the business. Nope. The marketing and selling is the business. Marketing isn't a detail to be hired out. It's the entire business.

      If you start a business already knowing how to market and sell whatever it is you do...the business will succeed.

      I own a vacuum cleaner store. I used to speak at the convention every year. Once I asked the audience what business they were in. Universally they said "The vacuum cleaner business".

      I said "No. If you're successful...in the top 5%...you are in the "marketing of vacuum cleaners" business.. The marketing is what makes it successful, or makes it a business that is slowly dying. There are legends in our business. They are never legends because of their inventory control, or what brand they sell. They are legends because of their sales and marketing".

      At the convention, I would walk around listening to the conversations in the halls. Without exceptions, the people talkin about the actual product (and problems in the business) were the ones barely getting by. The rare groups talking about marketing, advertising, and selling...were the people in the money.

      I hope that helps.
      Thanks a lot, Claude; you hit the nail on the head twice there; I have received 2 golden nuggets I'll never forget.
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      • Profile picture of the author Matthew Stanley
        Starting a coffee shop, without ever working in a coffee shop. Without even knowing if they would like owning a coffee shop.

        And borrowed money for startups usually goes to cover mistakes made. Mistakes that are completely avoidable, if the newbie would just study the business they are wanting to start.
        Ditto here. This is a very useful way to think about loans. It's counterintuitive to most, imo, that the slow grind of expertise through experience could actually be both less expensive and more efficient than endeavoring to 'skip the line' through borrowed capital.

        It's probably been done, but would be interested to see research on the success newbie restaurant franchisees have compared to those in the Chic-Fil-A (or similar) model which requires one to work at the store, or be "all in" in terms of managing it, before owning or operating one.
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        • Profile picture of the author Odahh
          Originally Posted by Matthew Stanley View Post

          Ditto here. This is a very useful way to think about loans. It's counterintuitive to most, imo, that the slow grind of expertise through experience could actually be both less expensive and more efficient than endeavoring to 'skip the line' through borrowed capital.

          .
          the grind does not really need to be slow ..but slow and fast are subjective terms when mostly all businesses have far different potentials for growth .

          now this might sound weird ..and my view ..is many skip developing the self awareness to figure out what kind of entrepreneur business person they are ..and are trying to play the role of an entrepreneur..

          but i have a Shakespearian view and think many people are putting much of their effort in to putting on a show/act ..trying to fake it until they make it ..rather than doing the things they need to do to mke it
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    • Profile picture of the author Diego Aguirre
      You are right in every way possible... Online businesses are the easiest to start because yes, you can get creative and launch with no money down...
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  • Profile picture of the author visimedia
    I think it's a really broad question.
    But in big picture, is this:
    -to differentiate the 'business' skill vs the 'technical' skill. e.g. running restaurant business vs cooking, it's 2 different things
    -managing cashflow, where the money comes from n outflow, budgeting
    -hiring the wrong people/team
    -leadership
    -finally, can't sell enough to break even , more importantly to make profit


    those 5 are very important stuff
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  • Profile picture of the author Odahh
    claude..you are correct that those are the biggest reasons ..

    i think one thing outside of most peoples awareness..is building the skills to sell products at high price points with good margins ..lower prices with lower margin need much higher volumes to get near the same profit

    with internet marketing or digita marketing ..you can turn the marketing into a source of income . but many try to make that the business ..
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  • Profile picture of the author Jason Kanigan
    Originally Posted by WF- Enzo View Post

    Running a business is tough, and more so when starting a business. Everyone makes mistakes, so dig in on the most common mistakes that startup entreps make.
    #1 problem I've seen in a decade of doing strategy calls with founders: they have nowhere near enough traffic to make the money they imagine making.

    Like a deficiency of 10X to 100X. They're beaten before they begin and don't know it. They'll bust their butt and put all that effort in, and they failed before they started because they needed say 500 leads coming in over the month, but got 30.


    Second issue noticed: founders coming up with customer avatars that only exist in one place--their minds. The customer doesn't actually exist. What happened is the founder had a brainwave, created an offer, and then went hunting for a buyer. This is the opposite of how it should work.

    Happens all the time in the SaaS field: software creators coming up with a program, then realizing they need someone to sell it to. They make up some unicorn avatar who doesn't really exist. Naturally, no one will buy the software.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Jason Kanigan View Post

      #1 problem I've seen in a decade of doing strategy calls with founders: they have nowhere near enough traffic to make the money they imagine making.
      In a related field, something I hear all the time from a newbie is "There are two million businesses that can buy my product. If only 1% of them buy, I'll be rich".

      Or one we've seen on this forum very recently "If I put out 10,000 flyers, and only 1% of them buy...."

      Fever dreams from the very young.
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      • Profile picture of the author Odahh
        Originally Posted by Claude Whitacre View Post

        In a related field, something I hear all the time from a newbie is "There are two million businesses that can buy my product. If only 1% of them buy, I'll be rich".

        Or one we've seen on this forum very recently "If I put out 10,000 flyers, and only 1% of them buy...."

        Fever dreams from the very young.
        i don't see everyone who starts a business as en entrepreneur ..now that it is really easy to start a business ..and real entrepreneurs built the platforms ..new business can use to start ..without the huge amounts of money it require 20 years ago or more .

        during the dot com boom ..i believe many businesses with that business plan you mention got funded ..while Bezoz seeing the growth of the internet picked the easiest thing to sell over the internet ..books even if the goal was to be the everything store ..the start up phase was to dominate one market..

        maybe the biggest mistake of the start up entrepreneur ..is trying to skip the start up stage
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  • Profile picture of the author Mary Annabelle
    Rushing things to make money. When the money doesn't come as fast, they give up
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  • Profile picture of the author Lana AlBitar
    Sure. Starting your own business from scratch is quite challenging especially if you don't have a technical and business expertise or lack funding.
    If you are starting your own business and need technical and business support or you have a business idea that need validation.
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  • Profile picture of the author Alex Capra
    There are so many mistakes someone new can make. I think getting carried away with other stuff, trying to do too many things at once and plain just giving up are the worst things anyone can do. In a way, though I think people should make mistakes and I think they need to. The best way to grow is knowing where you've gone wrong and doing whatever you can to find a solution. I have made my own mistakes but I do try not to think about it too much now. My advice if I was to give it to anyone just try and stick to your one thing because if that one thing is what gets all your time etc. there's more chance of it being successful.
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  • Profile picture of the author sadakoid
    I think not being patient enough is a big mistake, we simply want to earn without even making any effort.
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  • Profile picture of the author superowid
    Mostly...
    • Inconsequent cash management
    • Improper planning
    • Wrong execution
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  • Profile picture of the author CruxisKnight
    The biggest mistake startup entrepreneurs make is investing money too fast trying to see if they can gamble their way to profits. They should be able to make use of free resources first and generate revenue with free methods before slowly transitioning into paid methods. This is especially with traffic. If you cannot be profitable with free methods first, there is a high chance you cannot be profitable with paid methods.
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  • Profile picture of the author DABK
    They cherry-pick the data when they come up with their plans. They end up thinking everybody's a client. Or have in mind a particular type of person, but that person will never buy from them.


    And they think their business is different. So, they fight me when I tell them things they do not like. My business is different.


    This is in addition to what Jason said. Yes, many come up with an offer, then go hunting for a buyer.


    But even when they do not do that, they mismatch things.


    Example: women who buy a particular type of shoe exists, but the best place to reach them might not be a churches' monthly magazine.


    Or, there are people who want to buy a house and get a loan to fix it up before they move into it but if you're licensed only in Florida, advertising on anything that's national wastes your money. Even if your cousin Bob got you a discount there.


    Another mistake I see: people do not plan thoroughly all the areas. The one they leave out the most: review things every now and again, to see what changes happened in your industry and what changes are likely to happen. And get ready.
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  • Profile picture of the author aaronrogers034
    Yes but if you can do it with out any investment it will be better but if you are investing then i think you cannot lose the money.
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  • Profile picture of the author zirkamer
    Lack of planning and execution. Breaking down the process in easy accomplished pieces. Commitment and funding are critical. Burning the bridge with job too soon. Bragging about what they are doing before seeing success. Lack of education about the niche/business they are entering into.
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  • Profile picture of the author bdover
    Even thou thousands upon thousands businesses like bars, restaurants etc. went down, people still believe that their bar is going to survive because they got crash course in businesses failures and because they have learned common mistakes causes , they are going to be invincible thus will succeed where others have failed.
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  • Profile picture of the author bdover
    Copycat hot money making business just because somebody have managed to make it hot.
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  • Profile picture of the author Serene Carmen
    Build it and they will come.

    Believing a product will sell itself, and underestimating the amount to time and effort required to market the product.
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  • I think most people fall in love with their idea too hard that they fail to focus on other things, such as how their idea would apply to a range of audience. While this might be subtle, it usually leave a significant adverse effect on the business in the long term
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  • Profile picture of the author talfighel
    They don't believe in themselves.

    They see others succeeding but they don't see it for themselves.
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  • They focus on marketing, but ignore product development and financials
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  • Profile picture of the author sdentrepreneur
    Not factoring in a marketing budget.
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    • Profile picture of the author george orwell
      Originally Posted by sdentrepreneur View Post

      Not factoring in a marketing budget.

      How can you work out what your marketing budget should be?
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  • Profile picture of the author Profit Traveler
    Banned
    Trusting some maverick to create an app, website, business for you and not steal it.

    Social Network- Mark Zuckerberg.
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  • Profile picture of the author belalali2050
    I think this the reasons :
    1. Failing to Plan
    2. Failing to set SMART Goals
    3. Failing to ask for help
    4. Failing to leverage technology
    5. Failing to market
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  • Profile picture of the author Randall Magwood
    The biggest mistake i see is relying on 1 marketing strategy to bring them the life of their traffic. The next biggest mistake is not knowing cost per sale and other cost related ratios.
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  • Profile picture of the author Mariela Mino
    For me that would be thinking way to much in the product and not in the consumer. So they fabricate something they think is gold, but the reality is that no one needs that or that they are not listening what consumers really need from a product like that. Sometimes is not that the product or services is bad, is just the approach used to sell it.
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  • I think way too many of them try too hard to be duplicates of other successful business people. While it is a good thing to learn from good people, simply copying everyone else is not necessarily the best way to figure out business. I always laugh because pretty much every business copies the others. I was the Restaurant Manager for Jack in the Box for 20 years and I was always amazed at all the other fast food places that copied us. And they copy others, too like McDonalds. Businesses copy other businesses, that's what they do. But I think new entrepreneurs trying to copy everybody else can actually be counterproductive.
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  • One of the biggest mistake most entrepreneurs make is trying to do everything them selfs. Once you learn a skill you need to be out sourcing ask fast ask you can and focus on items that's going to create more revenue for you.
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  • Profile picture of the author ZephyrIon
    They can't afford the debt. They don't know how to take money.
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  • Profile picture of the author N1coleW
    Common mistakes:
    Team that you can't trust and teammates that can leave you anytime
    Give up fast
    Start without plan
    Do not split shares of the future company from the start
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  • I think that the biggest mistake that entrepreneurs make is an investment without proper planning.
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  • Profile picture of the author kkll78
    For some its never taking the proper action to get your results. For others, I have seen that they do not want to spend any money to make money. But, they want fast results. Free marketing takes time.
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    • Profile picture of the author Frank Donovan
      Originally Posted by kkll78 View Post

      But, they want fast results. Free marketing takes time.
      Sig file reads: Instantly Make $300 A Day Or More FREE!


      Perhaps inconsistency of message should be listed as one of the mistakes.
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  • Everything they do is right when they are honest to their customers and not give importance to money in initial period. Customer satisfaction is most important. There should not be any kind of greed. It can spoil your business plan.
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  • Profile picture of the author MAV1Enterprises
    Not doing enough research on a particular niche they are wanting to get into. Then they wonder why they are spending so much money and not getting the results they want. This then leads to frustration and disappointment.

    Being an entrepreneur takes time. It's not an overnight success story. It's long hours and sacrifices. It's time away from family and friends to help build your brand. But, if you take your time, plan it out and do it right, it can be very rewarding. It always helps to find a mentor who is successful in your niche who would be willing to take you under the wing and show the ropes.

    I hope this information helps and good luck!
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  • Profile picture of the author guido ravanelli
    Not having a business plan before going around asking for money. You need to think as a businessman and not only as a startupper cause even if the idea is great the people that invest money want to see everything planned and if they start getting their money back in 1 ,2 or 10 years
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    • Profile picture of the author MValmont
      I've travelled all around the world in places with lots of online marketers like Bali, etc, and in my opinion it is the lack of focus.

      Yes, it is easy to start making money online fast (compared to a brick and mortar business), but you can stop making money just as quick as you started making it.

      Seen hundreds of people doing Amazon Kindle Publishing, Amazon FBA, Dropshipping, etc, and as soon as they start making money in their mind ¨They made it ¨ for the rest of their life. They move to Bali, drink and party every night and their online business becomes something they work as much on as before, and therefore, they start making less and less and sometimes lose everything.

      Trends are changing fast in online marketing and everything is moving fast. You need to stay focus, keep working and keep up to date with everything.
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  • Profile picture of the author hometutor
    Lack of research. Lack of education. Agreeing with gurus who tell them what they want to hear.

    Rick
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    • Profile picture of the author Claude Whitacre
      Originally Posted by hometutor View Post

      Lack of research. Lack of education. Agreeing with gurus who tell them what they want to hear.

      Rick
      I want to address that.

      Yes, gurus tell newbies what they want to hear...specifically.
      1) Success is being held from you by an outside force.
      2) In no way is it your fault that you aren't already rich.
      3) I know the one true secret, and will explain it thoroughly to you.
      4) It will take no effort on your part, and you will suddenly be far wealthier, just be cause you know this secret...without having to do anything.

      Of course, none of these things are true.

      But if you want to sell a course of instruction...you have to cover all those steps, or the vast...vast..majority won't buy.

      Every time I would give a speech (a sales presentation to a group), I would have to touch those bases, or nobody would buy. It turns my stomach. but it has to be done....because that's who you are presenting your offer to.

      That's why I went to selling a "Done for you service". I could explain how to do everything in the presentation, and...of course, nobody was willing to do the work, so they would pay me to do it.

      i also sold a course on advertising that was just step by step instruction. Lots of examples and test results.

      And...if the people that bought the program actually implemented what they learned (even a fraction of it), they would get excellent results.

      Almost nobody implemented anything they learned. It took me a while to realize that I'm not responsible for what they do, only what I teach.

      Added later; Now that I've said all that, how does this apply to start up entrepreneurs? It takes very little money to start a business. You can build a business the fast way (by borrowing lots of money) or the slow hard way (by investing a little money and working really hard on a shoestring budget.

      The second way is better. Why? Because of what the struggle teaches you.
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      • Profile picture of the author hometutor
        Originally Posted by Claude Whitacre View Post

        I want to address that.

        Yes, gurus tell newbies what they want to hear...specifically.
        1) Success is being held from you by an outside force.
        2) In no way is it your fault that you aren't already rich.
        3) I know the one true secret, and will explain it thoroughly to you.
        4) It will take no effort on your part, and you will suddenly be far wealthier, just be cause you know this secret...without having to do anything.
        I see your point and of course no offense was intended. What I was thinking when I made my comment was all the YT videos that say

        "Earn $616 Dollars a Day Posting Classified Ads No Website Needed"

        One YT marketer is just notorious for that stuff. He even recently recommended Yahoo Answers which was shut down at the time.

        Thank you for clarifying my point.

        Rick
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        • Profile picture of the author Odahh
          Originally Posted by hometutor View Post

          I see your point and of course no offense was intended. What I was thinking when I made my comment was all the YT videos that say

          "Earn $616 Dollars a Day Posting Classified Ads No Website Needed"

          One YT marketer is just notorious for that stuff. He even recently recommended Yahoo Answers which was shut down at the time.

          Thank you for clarifying my point.

          Rick

          my belief is the people buying this stuff 95 percent of the time are not people who start businesses ..and that most people who start businesses today are not real entrepreneurs ..because if you earn money outside of a job .. you basically have to register as a business .. but they are not building a business with a valuation .. they have a business that only make money if they work in the business ..

          what the gurus are selling is not how to build a business ..but the dreal of the tacktical way to geting rich ..that one tactic that will make you rich ..

          "affiliate marketing s the way to get rich.. and by buying my course you are also now an affiliate .."

          thats the way i view it doesnt make it right..i am crazy
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          • Profile picture of the author hometutor
            Originally Posted by Odahh View Post

            what the gurus are selling is not how to build a business ..but the dreal of the tacktical way to geting rich ..that one tactic that will make you rich ..

            "affiliate marketing s the way to get rich.. and by buying my course you are also now an affiliate .."

            thats the way i view it doesnt make it right..i am crazy
            That's fine, but no one's going to build a business by placing classified ads as I've seen in some YT videos. Now if a marketer really wants to help someone the first thing that needs to change is the mindset from employee to business owner. I was lucky. In my last job I dealt with large manufacturers, learned to say no and make deals. Now my old boss is a client and we remain friends..

            I think I'm getting on a rant sorry.

            Rick
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            • Profile picture of the author Odahh
              Originally Posted by hometutor View Post

              That's fine, but no one's going to build a business by placing classified ads as I've seen in some YT videos. Now if a marketer really wants to help someone the first thing that needs to change is the mindset from employee to business owner. I was lucky. In my last job I dealt with large manufacturers, learned to say no and make deals. Now my old boss is a client and we remain friends..

              I think I'm getting on a rant sorry.

              Rick
              i don't care about mindsets i care more if the people buying these product are writing them of as businesses expenses or buying them out of pocket .. so they are consumer purchases ..

              if there is anything to do with mindset s forget just employee or non employee .. there are the people who treat jobs or the work they do the same way inmate in prison do time .. and the people who either find jobs they enjoy doing or build the skill to build a business around the work they enjoy/do best "..

              so the inmate mindset ..is focused on one day not working anymore .. either by one day retiring.. or building passive income
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      • Profile picture of the author Mark Singletary
        Originally Posted by Claude Whitacre View Post


        Of course, none of these things are true.

        But if you want to sell a course of instruction...you have to cover all those steps, or the vast...vast..majority won't buy.
        I heard something a while back that has stuck with me. Sell them what they want but teach them what they need. Or something to that effect.

        In other words people want the hype, the flash, the promises. But what they need is to do the work. Somebody has to write the article or make the call or place the ad. Or none of it will succeed.

        The problem is that if you sell them what they want which is free money from the sky, and then tell them in the course about writing 52 emails and a blog post weekly and spending 30 hours learning FB ads and taking a copywriting course and recruiting affiliates, many will feel cheated.

        Finding the balance is important. I think gurus can make things sound appealing and scratch our easy money itch but do it in way that is realistic meaning the work gets done.

        Mark
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Mark Singletary View Post


          Finding the balance is important. I think gurus can make things sound appealing and scratch our easy money itch but do it in way that is realistic meaning the work gets done.

          Mark
          I believe they are two completely different species. The actual business people care almost exclusively about the "How you do it" The dreamers care about the promised riches at the end of the rainbow. Any mention of actual effort will kill their desire for buying. That's always been my experience.

          I wish it were otherwise. Truly.

          The only way I know to appeal to the dreamers and the real business people at the same time, is to actually give great content that also teaches. In fact, answer any question they have.

          Eventually (in my case, at the end of the short seminar), I give them the option to do it all themselves, or hire me to do it.

          Let's be real. Only 10-15% take me up on either offer (when selling to a group). The other 85-90% actually believe they are going to do it on their own...and they do, in their fantasies. These are always newbies or "opportunity buyers", buying a "Get Rich Quick" plan every week.. I know that out of 100 participants, there are about 1 to 3 actual doers. They take what they learned and actually do it themselves.

          Maybe 10% pay me because they see the work is difficult and time consuming to learn, or hire out. So they hire me for a fee to deliver the work.

          The alternative is to do what I'm going to do to sell my sales training course.

          Explain it in a way the gets them excited, but stops the newbies from buying. Nobody with less than six months full time sales experience will be able to buy.

          I would never recommend this to a marketer. But it's the end of my "career", I don't really need the money, and I refuse to sell to newbie dreamers.



          To me, it will be a vacation, not having to deal with the delusional.

          Added later; An exception may be business owners with employees that will actually do the work.

          At the end of a three hour seminar I gave, answering every question....one company owner looked at his tech guy sitting next to him and asked "Can you do all that, based on what he said today?". The guy said "Yes". And that was that.
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          • Profile picture of the author Odahh
            Originally Posted by Claude Whitacre View Post

            I believe they are two completely different species. The actual business people care almost exclusively about the "How you do it" The dreamers care about the promised riches at the end of the rainbow. Any mention of actual effort will kill their desire for buying. That's always been my experience.

            To me, it will be a vacation, not having to deal with the delusional.
            i understand this pattern is there but it also happens in almost every consumer product category ..i wonder how many of those peleton glider people spent thousands of dollars on..are now eclectic pieces of furniture ..with cloths hanging off of them ..

            where you have your store you see the same behavior with the people who buy from you....
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            • Profile picture of the author Claude Whitacre
              Originally Posted by Odahh View Post

              i understand this pattern is there but it also happens in almost every consumer product category ..i wonder how many of those peleton glider people spent thousands of dollars on..are now eclectic pieces of furniture ..with cloths hanging off of them ..

              where you have your store you see the same behavior with the people who buy from you....
              It's a little different with vacuum cleaners, because they have to use them. It requires no initiative.

              I think the single most important feature on an expensive piece of exercise equipment is that it stores under the bed, away from sight. If not, it better have the ability to hang clothes on.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Mark Singletary View Post

          I heard something a while back that has stuck with me. Sell them what they want but teach them what they need. Or something to that effect.
          Mark
          I heard that from Dan Kennedy.

          And he is right. If you are selling a three day seminar, sell the seminar as a quick easy way to get rich (or thereabouts). But in the actual seminar, teach the nuts and bolts.

          It does work in a way. You get the most paid attendees, and few refunds.

          And it justifies the seminar, because they are truly learning what they need to know.

          But the end results are the same. The dreamers that are brand new still don't do anything after the seminar....and the real business people actually use it to make money (or whatever the purpose was).

          The benefit is, you sell more tickets. And you can deliver the real content.

          One caveat. I've done these types of training. I sold the dream (in a sales letter, magazine, speech, or newsletter).

          And then delivered the real goods during the seminar. The problem I ran into was that the dreamers get bored. They bought based on an endorphin high, and the nuts and bolts of actual accomplishment don't keep that high going.

          It took one four hour workshop, with the attendees telling me it was "Great but boring" to teach me that I had to keep the excitement going, while teaching real content.

          It ended up (after that one experience) being a three hour sales presentation, with suspense, drama, big reveals, and stories...to actually sell the ideas I was presenting.

          It stopped the complaints, gave good value...but didn't change how (or if) they implemented what they learned.
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  • Profile picture of the author EPoltrack77
    I'm talking about that now in one of my campaigns. I would say working on understanding traffic. I can find, build and optimize a sales funnel for a affiliate product and trickle some traffic and get leads and sales but when it comes to getting traffic to support yourself I never focused on that. I mean all it takes in just one network or traffic source and learn how to step in and hook your traffic and pull it in. Now that's the art and I wish I worked on understanding this in the very beginning.

    I thought getting traffic would be the easy part because its the internet but the truth is its so big its completely opposite but once you see and get it it becomes easier to find where out potential customers are and throw some hooks out.
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  • Profile picture of the author Jim Schaub
    Spending too much money up front.
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  • Profile picture of the author GordonJ
    Originally Posted by WF- Enzo View Post

    Running a business is tough, and more so when starting a business. Everyone makes mistakes, so dig in on the most common mistakes that startup entreps make.
    Before I spout off, those that know me, know I'm big on PLANNING (have written several courses about it) but planning is number 3 on the list...

    !) They begin with a lack of an honest SELF assessment.
    They ignore their past; habits, routines and default behaviors under stress.

    2) They BEGIN with a lack of an honest and researched MARKET. They don't spend enough time learning what they are up against.

    3) Lack of PLANS which include contingencies, time frames, dependencies on others and a general lack of planning in general.

    4) Make wrong assessments as they begin, and will change horses midstream, or assume the problem is_____ without really identifying the problems, and are therefore woefully unprepared for when IT happens, and IT always does happen.

    5) And this is actually WITH assessment. They lack the basic business knowledge and feel, think and act as if they will have TIME to learn it as they go.

    The number one reason for Start-Up failure is simple, they don't generate enough NET profits fast enough to keep the business going forward.

    All this being said, the IM starter upper doesn't care, so he dives head first from the cliffs of ignorance into the shark infested water below.

    I should have more sympathy for these people. I don't.

    GordonJ
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  • Profile picture of the author JamesMill
    i'd definitely say not enough tracking of what works and what doesn't. Early data recording would have really helped me back in the day avoid making stupid mistakes on what to focus on and what to give up on.
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  • Profile picture of the author toysoldier80
    There is so much to this question being asked.

    I am sure many people who start out in this business do not tend to hit it on the button right off the bat however believe it or not some do.

    Newbies who make a mistake may...

    Follow an outdated program...
    Not learn enough...
    Waste money on programs, trainings, advertising, and more...
    Be too arrogant and think they know it all after a few sales...
    Make too many negative remarks
    Not work hard
    Have a bad work ethic
    Follow get rich schemes
    Want success to quickly
    Fail to figure out why only 5% of the people who work in this business make it
    Quit too early

    Their are many more other reasons as to why people fail in this business. A good way for newbies to learn is to gain experience without spending any money. There are so many ways to make money online without spending any money. You can learn, make sales, and then re-invest those earnings inside of your business. You will probably make mistakes however you can learn from them and you wont get too discouraged since you didn't waste any money.

    My biggest issue starting out over 7 years ago was learning, promoting my business and then getting tired of what i was doing and thinking by spending a lot of money it was going to make things easier. I got Lazy. Boy was I wrong and this made me quit. Then I got hungry to make a name for myself and i continued to learn and grow in this business. Then i started spending money strategically after earning sales and this is what helped me to skyrocket to the success I am seeing today.
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  • Profile picture of the author Aryana Altaha
    I'd say not knowing exactly what they have to do/not having guidelines of what to do. I "went with the flow" and it turned out to be a big mistake because when I finished something, I would immediately run into the problem of not knowing what to do next. Do enough research and have guidelines on what you're going to do, and that'll save you tons of time and headaches.
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  • Profile picture of the author George Flm
    Skipping that life-changing post.
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    George Troy Marketing on Youtube

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  • Profile picture of the author Old Molases
    Ignoring the power of organic marketing.
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  • Profile picture of the author endlock25
    A lot start in affiliate marketing thinking It's going to be a piece of cake. They get a direct link from clickbank and spam it all over social media. They should be using a landing page and building an email list.

    Shiny object syndrome. Ditching something they are working on and moving onto something that they think looks better, so they never get to focus on anything.

    Trying to do things for free or "on the cheap", when they need to invest in expertise.
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  • Profile picture of the author getseowebsite
    Some entrepreneurs thinks that they don't have any competitors.
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  • Not pivoting quickly enough if the initial concept is not working.

    At our startup, we pivoted twice within a year.
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  • Profile picture of the author gmbseoxx
    What are the Biggest Mistakes Made by Startup Entrepreneurs? · Start with inadequate financial resources · Neglecting to write a business plan.
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