Brand awareness strategies

19 replies
Hey Guys, I'm just wondering if you know any effective brand awareness strategies.
I know that social media is a great place to make your brand/company more recognizable, also reviews and articles are good, but maybe you can advice something else, like more out of the box?
#awareness #brand #strategies
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  • Profile picture of the author susan2015parker
    Include social media platforms such as LinkedIn if your target audience is mostly B2B. Here you can also use LinkedIn automation tools like LinkedCamp to find and reach out to your target audience for better brand awareness.
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    • Profile picture of the author Leadnetwork
      This strategies have to be targeted mostly on publishers than on potential clients. Thanks for the tip with LinkedIn
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  • social media marketing is an effective way to increase your brand awareness shortly. You can grow your brand visibility with the help of social media.
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  • Rebranding is also another option to bring awareness about your brand to the wider group using social media & other marketing strategies.
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  • Profile picture of the author Anime Studio
    I was also looking for details about ppc or cpv. which one is good for brand awareness?
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  • Profile picture of the author Leadnetwork
    Thank you all, guys, I have got a couple of nice ideas from your advices
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  • Profile picture of the author Jamell
    Contest
    Prizes
    Offering incentives
    Live sessions
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  • Profile picture of the author DABK
    Why can't your brand awareness be a byproduct of your sales? You know, you make a sale, people are happy with what they bought, they talk about you?
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    • Profile picture of the author Leadnetwork
      Originally Posted by DABK View Post

      Why can't your brand awareness be a byproduct of your sales? You know, you make a sale, people are happy with what they bought, they talk about you?
      We are dealing with payday/installment loan niche, so it's not about sales and not so easy
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      • Profile picture of the author DABK
        Semantics. You're letting semantics get in your way. Every time you make a loan, you're making a sale.


        I meant, why go for brand awareness when you can go for clients?


        Your ads for clients are your brand awareness ads.


        Happy clients increase your brand awareness.


        Coca Cola runs a brand awareness ad. That makes you think of them when you go shopping. You are more likely, having seen the brand awareness ad, to pay attention to the Coca Cola ads stores in your area have; to notice the 20 cents off at the store.


        Why put an extra step in your marketing? Do you sell through affiliates and you want to help them make more sales? (Because if they sell more, you make more money, and you have no way of getting clients directly?)



        Originally Posted by Leadnetwork View Post

        We are dealing with payday/installment loan niche, so it's not about sales and not so easy
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  • Profile picture of the author Mary Annabelle
    Email listing
    Email marketing
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    • Profile picture of the author Leadnetwork
      Originally Posted by Mary Annabelle View Post

      Email listing
      Email marketing
      Already using those, thank you
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  • Your website must be top-noch in usability, look and feel.
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  • Profile picture of the author Graphic Prints
    Blop posting and press releases is also a best idea to create awareness
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  • Profile picture of the author writeaway
    Try running a citation campaign

    How?

    Just mention the brand name IN CONTEXT (ie., in discussions where that type of product is used, etc etc) and NO LINK

    You'd be surprised how many people will search
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  • Profile picture of the author Leadnetwork
    Thank you all guys, it was really helpful
    Will try everything that you have said
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  • Have you tried omnichannel marketing?
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  • Do you have tried the influencer marketing to create brand awareness ?
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  • Profile picture of the author monjurul24
    Hey.
    As a digital marketer I'll suggest some steps to increase your brand awareness.
    1. Make professional business pages on social media.
    2. Increase your subscription
    3. Do local listing in Google and other high PR networks
    4. Do SEO to rank your business globally.
    Thanks
    Monjurul Islam
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