How to find old timers ?

22 replies
Well I am promoting few products for people aged 50-60 in us.
So far running fb campaign is not getting much leads.
Any idea where I can find them ? is there any forums and such where they visit ?
or anybody sells their data here ?

help needed pls.
#find #timers
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  • Profile picture of the author Kay King
    That is an age group - not a separate species that all hang out in the same places.

    The question is not WHERE 50-60 yr olds are in the US - but HOW you can attract them to your products. WHAT are they looking for - what do they need/want - where do they usually buy?

    That's a rather narrow age group. Could it be a marketer in India may not understand the thinking and the buying patterns of 50-60 yr olds in the US? If you understand that demographic and can write ads that TARGET that demographic....they'll respond.

    If you don't know that 'group' of people or understand their motivations - their pain and pleasure points...you can drop your ad in the middle of thousands of 50-60 yr olds...and be ignored.
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  • Originally Posted by arghya139 View Post

    Well I am promoting few products for people aged 50-60 in us.
    So far running fb campaign is not getting much leads.
    Any idea where I can find them ? is there any forums and such where they visit ?
    or anybody sells their data here ?

    help needed pls.
    News flash; 50 and 60 year olds are old timers.
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  • Profile picture of the author Kay King
    Something tells me that headline would not go over well....
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    • Originally Posted by Kay King View Post

      Something tells me that headline would not go over well....
      Honestly, it doesn't bother me. I joke about my age a lot.

      It's just funny to me to hear it said in a serious way.

      I recently read a headline in the news about an "Elderly woman, 63...." It makes me laugh.

      And then I remember when I was a kid, and my grandfather turned 50. I couldn't believe he could still walk or drive a car.

      I also remember the first day in high school. All the seniors seemed so mature. So wise.
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  • Profile picture of the author max5ty
    Originally Posted by arghya139 View Post

    Well I am promoting few products for people aged 50-60 in us.
    So far running fb campaign is not getting much leads.
    Any idea where I can find them ? is there any forums and such where they visit ?
    or anybody sells their data here ?

    help needed pls.
    At this age they're probably in nursing homes or retirement centers in Florida somewhere.

    What are you trying to sell them?

    I'll have to be honest with you...I've dealt with these old geezers before and they're a tough group...

    It's probably not your ignorance of age groups, but probably more your ignorance of how to advertise.

    If you can't advertise to "old people", I would hope you're not working for someone that is paying you to get them customers....
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  • Profile picture of the author vendorking
    Yes, you're right.
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  • Profile picture of the author Monetize
    I am sixty now and I remember when I thought my
    26 yo mother was old. Now whenever youngsters
    refer to me as old I assure them that they will be
    old someday and sooner than they could imagine.
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  • Profile picture of the author Marian
    I'm almost an old-timer but I'm too clever to buy a crap

    Marian
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  • Profile picture of the author Mark525
    You're on the right track. Now that you know who, where is the question.

    Based on what you have to offer think about this:
    Who else has a product/offer that's similar to yours?
    Add them to your demographic data

    What kind of material do they consume? blogs? / pages?
    Add those to your demographic data

    What are their hopes/fears that your product/offer solves
    Use that in your marketing

    What's in it for them?
    Use that in your marketing

    To sum up, which red ocean are they in?

    There are 3 main desires that drive marketing and sales:
    Relationships
    Health
    Wealth

    That's the key to get attention. Even if your offer doesn't fit well into one of those - you're messaging MUST fit into one.

    Research is the key to find where they congregate.
    It get's a lot deeper than this - but its a good starting point

    Mark
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  • Originally Posted by arghya139 View Post

    Well I am promoting few products for people aged 50-60 in us.
    .

    That's not nearly enough information to form a niche.

    Are these people married or single? Male or female?

    Are they working? Is there a specific profession they are in?

    What is their income? Do they own their own home? Drive a car?

    I mean this in the nicest way, there is no set of products for people aged 50-60. How are these people different from everyone else? What sets them apart? What have they bought before that makes them more likely to buy your stuff?

    And like so many before you, you asked a question, and then abandoned the thread.
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    • Profile picture of the author arghya139
      Originally Posted by Claude Whitacre View Post

      That's not nearly enough information to form a niche.

      Are these people married or single? Male or female?

      Are they working? Is there a specific profession they are in?

      What is their income? Do they own their own home? Drive a car?

      I mean this in the nicest way, there is no set of products for people aged 50-60. How are these people different from everyone else? What sets them apart? What have they bought before that makes them more likely to buy your stuff?

      And like so many before you, you asked a question, and then abandoned the thread.
      No i didnt, actually I understand the problem now, and 2 or 3 people including you have addressed the problem with my approach.
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      • Profile picture of the author Mark525
        It's not about the comment " there is no set of products for people aged 50-60" It's about identifying the who so you specifically talk to that demographic. He could probably also sell to other age groups as well but that's not who he is targeting right now.

        When marketing you need to really identify your customer avatars so they feel like you are talking specifically to them.

        Another avatar may be the 30-50 group, who knows?
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  • Profile picture of the author Mary Annabelle
    Try running youtube ads. I know old people are obsessed with that channel
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    • Profile picture of the author Frank Donovan
      Originally Posted by Mary Annabelle View Post

      Try running youtube ads. I know old people are obsessed with that channel
      You're thinking of feeding tubes.
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    • Originally Posted by Mary Annabelle View Post

      Try running youtube ads. I know old people are obsessed with that channel
      HA! That's ridiculous!

      I can give you links to hundreds of Youtube videos I've watched that say that obsessive Youtube video watching is done by young whipper snappers.
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  • Does a viable & enjoyable fyootyore for these old timahs begin the moment they buy/own/use your products?

    That's your first question, because now you can figure whethah what you promotin' works for this groop.

    Second is how to make FB work.

    Centennials receive buyin' instructions direct from the Zuckerberg epididymis, but old timahs like stuff carved out on slate.

    So the ease of any FB offah demands more reassurance.

    Meantime, I throo on a gray wig an' took out a few teeth c/o mascarah, jus' to get a handle on how my sartorial delish gonna play out when I'm 82 an' a half.

    Prolly I could date a maltreated horse this way.

    Which is kinda cool because if'n the coral reefs're already in trouble, animyools natchrlly seekin' out the plains are in all kindsa danger.

    That is why I may bone up on Whinney Lingo.

    "I wore a gray wig for you back in the day as part of a thought exercise. Natchrlly, you would nevah understand what I sayin' less'n I phrased it usin' muh nostrils only. For the record, I am 82 an' a half years of age, an' I still command full use of all my teeth."
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  • Profile picture of the author Wizardofwisdom
    Originally Posted by arghya139 View Post

    Well I am promoting few products for people aged 50-60 in us.
    So far running fb campaign is not getting much leads.
    Any idea where I can find them ? is there any forums and such where they visit ?
    or anybody sells their data here ?

    help needed pls.
    As you've already been told, there isn't such a thing as a place where US "old timers" hang out on the web.

    Your understanding of marketing needs - excuse me for saying - some help.

    What does your product DO? How will it benefit them? I mean, if it's a way of reducing tax on your pension that's entirely different from the best walking cane to buy!

    Why have you chosen this market? What do you understand about them? (Not what you assume!)

    How have you researched the market? And what do you know about the product(s)?

    I'd like to understand more about what you know, don't know and need to know about marketing before I (or anyone) can give you a sensible answer.

    Let me know if that helps.
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    • Profile picture of the author Mark525
      I beg to differ... My wife and I are both in that demographic and we are on the web a lot - me most of the day - especially Facebook.

      Like I said before, he needs to identify the people that his demographic follows and target those people/ pages in his FB ads if that's where he wants to try.

      the same thing would work for youtube targeting too.
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  • Profile picture of the author brettb
    Older people tend to like traditional forums (not FB/Reddit). They can be goldmines if you get on good terms with the forum owners (but don't even try posting affiliate links on a forum these days).
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  • I hang out at nursing homes :-)

    Then again, at 62, I don't consider myself an old-timer.
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    • Profile picture of the author MikeAmbrosio
      Hey - What's Willie doing here?
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  • Profile picture of the author writeaway
    Look for topics that appeal to your target demographic

    What are their politics like (on average)?

    What kind of entertainment topics tend to lean more heavily to your demographic?

    There used to be demographic specific sites and forums but these got displaced by social media
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