RANT: The Dumbest Irrational Mistake That Many "Internet Marketers" Are Making

Ron, you know we can't scrub out stupid.

And stupid is thinking that one can get paid to simply read a PDF and then breathe.

Maybe it's not being cheap. Maybe it's being out of work, not having a good online income, and simply not being able to afford it.

and just maybe some of these bells and whistle type programs are just crap. the only thing worse than making a mistake is sticking with it.

Great post Ron... I see this all the time and people make up every single excuse in the book not to use the program, like that justifies something..

If you do not use the current tools that are in front of you that do fit your needs then you will always struggle to make that next $ ...

James

Oh a-freakin'-men.

Guilty.

But listen to why.

I have an allotted budget for research so sometimes I join a program for a month or two then leave it so I can duplicate it with my own twist. Once I have the knowledge I need I no longer want to keep paying each month unless it really is a tangible reusable product or I view it as an ongoing education.

I have made some good money doing this and still allow money for R&D. . .

I'm less concerned with ripping the vendor off and more focused on people ripping themselves off by being quick on the cancel button just because they can. Some people are just habitual quitters and never give anything a chance to work.

Look at the reviews. Email the people who've bought it and ask questions about the product without being intrusive or expecting them to "give away" key information.

Also, you have an EXCELLENT resource right here! Go check out the Product Reviews forum right here on WF!

Many people in this thread must be guilty of this
because they feel the need to "defend themselves".

Ron spelled it out very clear. If I'm not mistaken

1. The program is good with useful information for you (Not crap)
2. You are dropping out just because YOU don't want to
be charged even though the information may help you grow
your business.

Someone help me if I'm wrong, but where is he saying it's wrong
to drop out if the information is CRAP, or if you can't afford it.

Which the I can't afford it is BS anyone. Find a way, or why in the hell
did you sign up anyway.

I remember when I didn't have a pot to piss in or a door to
throw it out of and I joined my mentors membership program

The payments were $97 per month. I didn't have a job
and I couldn't afford it. But every month I found a way.

It was so dang good that I started implementing all the
stuff and low and behold I've become successful with it.

Had I dropped out before the first month billing I never would
have gotten a laser focus education on building an internet
business from the ground up.

Prior to that I was just getting all free info, Ebooks, and
the latest products.

It wasn't until I made a commitment to one thing and
devoured it that I really became successful.

So if you're jumping around from product to product, and
not finding something that resonates with you and stick
with it til the end.

Then you are just wasting your time and will never be successful
until you find a focus and stick with it.

Daniel

I took that to mean that he took the ideas and knowledge he'd learned and put it into action.

I think you took it to mean that he ripped off the ideas then sold them.

I don't know which is right =) Perhaps I was being naive with my interpretation of his post. It is certainly a little unclear.

Best rant ever.

AMEN To that Ron..Nobody has the time in 7 or 14 days to evaluate a program, digest the information, implement the program and see any results..

Might be the beers and shots of Tequila that causes the jumping from program to program..

Settle in, learn one or two things, implement those things, get good at those two things and then learn one or two more . then repeat

Ron...great thread man. Not only did you hit the nail on the head with this one you pounded it all the way home! When new marketers get into the habit of jumping on to free trials just because it's a free trial it totally rips time away from them. Same goes when they download a plethora of free eBooks, reports or anything else for that matter. My advice to them echos yours Ron. Which is for them to find one new resource they think will help them then totally spend their time exhausting that resource until they figure out whether or not it's going to work for them. Then and only then should they go looking for their next resource. The key in all this of course is to be very discriminate over which resource to try.

One additional aspect to consider. For a newbie, there are many questions that must be answered. A site may be good, and the specific info given may be good, but a newbie is likely to have areas of lack of understanding. A newbie is, after all, just that - someone starting out, likely without a solid technical base, and even more likely without a full understanding of all the terms, techniques, etc. that an experienced IM practitioner will know.

The newbie then submits questions to help him/her understand what is being presented. My experience with a number of programs is that support ranks somewhere between poor and nil. There are a few good programs out there that do provide good tech support, but plenty that don't. You can't really blame someone for quitting a program where they take your money, but don't provide meaningful tech support to help you fully understand the program and start to implement it.

The answer is really in the intent of the person. If someone continually drops programs just to avoid paying, then their intent is basically to steal. If, however, the person feels cheated either by the quality of the material offered or by lack of interest on the part of the vendor, then I feel that they are justified in dropping out.

And if the program's designed at all sensibly, all the really good stuff doesn't show up until day 8 anyway.

Days 1 through 7 are the appetiser. They're designed to whet your appetite and keep you interested until you give up the cash. They're designed to be well worth the first month's charge. And then - once you pay that first installment - you start to get far, FAR more than your money's worth.

So there are two things here. First, the subscriber isn't giving the program a fair shake. Second, the program is not doing its job.

Every single time I see a charge go through for a membership site, I ask myself "did I get my money's worth last month?" - and if the answer is "no," I go on to ask "whose fault was that?"

And if it's the site's fault, I cancel.

Some people are a little more frugal than that, and ask that question just before the charge goes through. And yes, there are some people who didn't want to pay for anything in the first place, and just wanted your free week.

But even those people can be converted, and you had seven days to do it. If you didn't convert them, it isn't necessarily your fault - check your retention rates - but you could almost certainly have done better.

I don't think he is referring to the people who sign up and then have a tree fall on their house. I think he is referring to the people who sign up with no intention of paying.

But as of reading this I am still subscribed to my coaching program so looks like I am one the right track.

Hi Ron,

6 days is too short a time to see if a method works for the person.

I think for those marketers who are willing to succeed, they would have
gotten the program at the full price upfront and learn and apply.

This draws a line between those who are going to succeed and those
who are just shopping around for "success" and hopefully, buying them
at a discounted price.

John