I'm looking for a profitable direction in the field of paid advertising and marketing in general as an alternative to managing clients.
Been in the digital sphere quite a while, worked for an ad agency in the past, have a deep understanding & experience in hands-on campaign management (mainly Facebook/Google Ads), Google Tag Manager and Google Analytics - from strategy to implementation and documentation, as well as reporting using Google Data Studio etc.
Currently I'm freelancing.
This market has become insanely commoditized, and people are willing to pay dimes for work that is complex, never-ending, and requires 100% devotion to get results. Clients don't realize that this "commodity" is one of the most important aspects of their business since it equals sales.
I'm fine with selling.
But I'm tired of trying to convince people to pay what I deserve.
I know, for instance, that, if I had my own "core" business (say... remodeling) and I would implement the knowledge and experience on my own business, it would skyrocket.
But trying to make a business out of selling marketing as the main service is what feels to me like a waste of my skillset. A never ending cycle of pimping myself out. A never ending race to the bottom.
What are some interesting directions I should look at for increasing my income while utilizing myself to the fullest?
Business secrets are the most precious secrets. I don't expect you to share it with me.
But some direction would be appreciated!