OK... What's With The 7's?

16 replies
So this might not be of pressing importance, but I have always wondered about it. Why does nearly EVERY clickbank or otherwise digital product end in a 7? I'm thinking maybe there's a psychological trigger here maybe? Anyways, was just wondering if anyone knew about this
  • Profile picture of the author Mandy Allen
    Lucky number 7. It is indeed a psychological trigger, and has been proven by tests.

    Enjoy the journey.
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  • Profile picture of the author aaronlamont
    I remember reading before about the 7 syndrome. Basically most marketers had ran alot of tests around pricing points and found that for some reason that the price points ending in a 7 obtained higher conversions.

    Like the usual 7, 27,37,47,67,97,197 and so on, and usually the general rule was not to reinvent the wheel and to keep doing what is already working.
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    • Profile picture of the author DavidO
      I admit that I follow the herd on this issue but, really, more people need to test this. Just because it was true in one time and place doesn't make it a law of the universe.

      Why, for example, does TV and print advertising use the 9.99 or 9.95 ending? They've been in the business and spending a lot more on research than a bunch of IMers.
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      • Profile picture of the author Karen Blundell
        Hmmm 7 eh? meanwhile the wealth number is actually 8.
        Has anyone tried to use it? And instead of selling something for 9.99, why couldn't you just sell it for $10 period?
        I don't get the psychological trigger thing at all.
        All I know is I don't buy something just based on the price. But that's just me.
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        • Profile picture of the author Branlan17
          Originally Posted by Karen Blundell View Post

          Hmmm 7 eh? meanwhile the wealth number is actually 8.
          Has anyone tried to use it? And instead of selling something for 9.99, why couldn't you just sell it for $10 period?
          I don't get the psychological trigger thing at all.
          All I know is I don't buy something just based on the price. But that's just me.

          But surely you buy something based on how the item and its usefulness compare with the price, right? So if your subconscious was inclined towards a certain price point it might influence what's "worth it"?
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          • Profile picture of the author Karen Blundell
            Originally Posted by Branlan17 View Post

            But surely you buy something based on how the item and its usefulness compare with the price, right? So if your subconscious was inclined towards a certain price point it might influence what's "worth it"?
            I suppose. But what I mean is it's not the fact that it's $7 or $17 or whatever that gets me to buy...
            but then again 7 is NOT my lucky number...5 is...so seeing 5 would trigger something in me, I'm sure...lol
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  • Profile picture of the author Imran Naseem
    Banned
    Its proven to work.

    If it "ain't broke, don't fix it".
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  • Profile picture of the author Tinkerbell
    I just posted something similar in another thread. I never could figure out the $7 craze that went through here for a while. I remember wondering "Why not $5?" Making the price $5 just seemed to make more sense to me.

    Here's my logic on this: $7 is almost ALL of a $10 bill, but $5 is only HALF. You can spend $5 and still have that other $5 if you need it later. In a strange, twisted sort of way, it's almost like even though you're "spending" $5 you know you're getting to "keep" the same amount ($5).

    Does that make sense to anyone else?
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    • Profile picture of the author CDarklock
      Originally Posted by Tinkerbell View Post

      Here's my logic on this: $7 is almost ALL of a $10 bill, but $5 is only HALF.
      But it's ALL of a $5 bill! I'd rather spend almost all of something than all of something else!

      Consumers are weird.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author Tinkerbell
        Originally Posted by CDarklock View Post

        Consumers are weird.
        <grin>

        I agree, and most days I quite enjoy being a fantastically supernatural cosmic force in the universe concerned with or controlling fate or destiny.

        WEIRD -adjective 1. involving or suggesting the supernatural; unearthly or uncanny: a weird sound; weird lights.
        2. fantastic; bizarre: a weird getup.
        3. Archaic. concerned with or controlling fate or destiny.

        Tinkerbell - Weird and lovin' it!
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  • Profile picture of the author Online Bliss
    OK... What's With The 7's?
    I had mentioned this before..
    I believe it started with the late Corey Rudi founder of
    Internet Marketing secrets. (He died at a very young age at
    a car racing event). I purchased his huge physical books and cassette tapes around 1999 or so. He tested everything and had mentioned his success using a price ending in 7 as opposed to 9 etc.
    After that everyone has caught on!

    Anybody remember him!
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    with the Guy in the Shades!
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  • Profile picture of the author Christophe Young
    It's probably because most people are used to 9's. $39 looks a lot less than $40. I'm not spending $40 on that product! That's too much! But $39 looks like only $30. I can do that.

    Then 7's were brought into the equation and suddenly $37 looked even better.

    It might have gone something like that.
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  • Profile picture of the author JackPowers
    7 is a Fibonacci number? Golden ratio rule?

    I don't know, but I read somewhere that if you ask people to think of a numer between 1-4 and 1-10, then most commonly they will pick 3 and 7.
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  • Profile picture of the author Daniel E Taylor
    Honestly I did it at first because I saw everyone else do it.

    Then I started selling an ebook for $29.95 and got the same
    sales as I did with $27.

    Then I saw a video with Frank Kern where he said basically if you're
    charging $29.95 you can charge $37 because both of those psychology
    trigger $30. So I did that and my profits increased.

    So
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    • Profile picture of the author AllproJJ
      Originally Posted by Daniel E Taylor View Post

      Honestly I did it at first because I saw everyone else do it.

      Then I started selling an ebook for $29.95 and got the same
      sales as I did with $27.

      Then I saw a video with Frank Kern where he said basically if you're
      charging $29.95 you can charge $37 because both of those psychology
      trigger $30. So I did that and my profits increased.

      So
      I actually kinda do have to agree with that statement by Frank Kern... $29.95 and $37 do kinda seem close in some weird way... They both do trigger $30 IMO.
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  • Profile picture of the author Jake Trainor
    Originally Posted by Branlan17 View Post

    So this might not be of pressing importance, but I have always wondered about it. Why does nearly EVERY clickbank or otherwise digital product end in a 7? I'm thinking maybe there's a psychological trigger here maybe? Anyways, was just wondering if anyone knew about this
    I think my second post here on the forum was asking why every products price ended with a 7 and why everything good is "killer".

    Now it's clear to me that 29 isn't a good looking number.
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