New Ad Types for LinkedIn Advertisers, Plus More Digital Marketing News
This week, LinkedIn announced event ads and the option to boost organic posts from businesses' profiles. Plus, everything announced at the Snap Partner Summit.
A new article on Search Engine Journal reports that LinkedIn recently announced event ads and the option to boost organic posts from businesses' profiles. Plus, the website covers everything announced at the Snap Partner Summit.
Marketing O'Clock hosts Jess Budde, Mark Saltarelli, and Christine "Shep" Zirnheld cover everything you need to know about the new LinkedIn ad type and all the announcements from Snap's partner summit.
New Ad Types from LinkedIn
LinkedIn announced that they would allow advertisers to Boost organic posts on their company profile, paying to increase the post's reach to a set audience. The platform will also launch Event Ads so brands can promote their virtual LinkedIn events. New event analytics will give brands more insight into who is attending their event and how they are engaging with event posts.
Brand Profiles Come to Snapchat
Snapchat announced public profiles for businesses on the platform. With these profiles, brands can host all of their Snapchat content in one place and access management and analytics tools through Business Manager.
Google Ads Introduces Monthly Spend Limits
Google Ads quietly updated their help center documentation to say that advertisers could set an account-level monthly spend limit that can be applied to all campaigns. Since recording the episode, the documentation has been changed again and removed any mention of monthly spend limits.
Lightning Round
Search Engine Journal answers your burning digital marketing questions:
If you're looking for more information on Search Engine Journal's show, head over to the Marketing O'Clock website, subscribe, and join the team on Discord!
A new article on Search Engine Journal reports that LinkedIn recently announced event ads and the option to boost organic posts from businesses' profiles. Plus, the website covers everything announced at the Snap Partner Summit.
Marketing O'Clock hosts Jess Budde, Mark Saltarelli, and Christine "Shep" Zirnheld cover everything you need to know about the new LinkedIn ad type and all the announcements from Snap's partner summit.
New Ad Types from LinkedIn
LinkedIn announced that they would allow advertisers to Boost organic posts on their company profile, paying to increase the post's reach to a set audience. The platform will also launch Event Ads so brands can promote their virtual LinkedIn events. New event analytics will give brands more insight into who is attending their event and how they are engaging with event posts.
Brand Profiles Come to Snapchat
Snapchat announced public profiles for businesses on the platform. With these profiles, brands can host all of their Snapchat content in one place and access management and analytics tools through Business Manager.
Google Ads Introduces Monthly Spend Limits
Google Ads quietly updated their help center documentation to say that advertisers could set an account-level monthly spend limit that can be applied to all campaigns. Since recording the episode, the documentation has been changed again and removed any mention of monthly spend limits.
Lightning Round
Search Engine Journal answers your burning digital marketing questions:
- Who do advertisers need to follow on Twitter ASAP?
- What is Google's latest advice regarding the Page Experience Update?
- When will you start seeing the Google News Showcase?
- Where might you start seeing App ads?
- Why are SEOs planning on removing AMP from their site?
- How can you earn a blue checkmark on Twitter?
If you're looking for more information on Search Engine Journal's show, head over to the Marketing O'Clock website, subscribe, and join the team on Discord!
