Is anyone in the Gaming Niche?

9 replies
Is anyone in the Gaming niche?

Computer games are not my thing at all, but a lot of young and not-so-young people play them.

Here's a story on the BBC today about the launch of a new game that has broken records $$$$'s:

"Modern Warfare 2 breaks UK record"


Link--> BBC NEWS | Technology | Modern Warfare 2 breaks UK record


Any comments about this story or the niche?

Sam
#gaming #niche
  • Profile picture of the author GeorgR.
    Well..this niche can be kind of broad, i have several WoW sites with WoW guides, the usual clickbank stuff.
    Problem is..there are many game guides out there online which are free, furthermore i dont think that the typical gamer is a potential buyer - many might be kids. But then, i have the occasional sale. Its an "ok" niche.
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    • Profile picture of the author Silas Hart
      Originally Posted by GeorgR. View Post

      Well..this niche can be kind of broad, i have several WoW sites with WoW guides, the usual clickbank stuff.
      Problem is..there are many game guides out there online which are free, furthermore i dont think that the typical gamer is a potential buyer - many might be kids. But then, i have the occasional sale. Its an "ok" niche.
      I sold a WoW bot for about 6 months, and my background comes from selling gold, characters, accounts, and offering outsourced powerleveling.

      The problem with it is two things:

      1) You said it, gamers are commonly kids with no money. Some however, have the ability to talk their parents into buying it for them. The best salesmen to a parent is their children.

      2) Gamers are often social, the ability to download an ebook for free spreads like wildfire. Doesn't matter if its "illegal" or not.

      3) Products are often indirectly marketed. In order to sell to gamers you need to infiltrate the actual games, get into the actual in-game discussions or find ways to advertise in-game. Or, find common questions someone who games might type into google, write an article that gives them what they are looking for, and then try to sell them whatever.

      4) Gamers will go out of their way to research something for free, instead of spending $80 on an eBook. It's best if the price is low which means more people are likely to purchase it, but also its more likely to end up for free on a torrent sharing website, or if you jack the price up, nobody will afford it and the ones that can will probably find a way to put it up online for free anyways.

      However, most of the people to make their own guides for WoW made a LOT of money.
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      • Profile picture of the author Wham
        youd be suprised how many aren't kids

        i read a thing wear the average age of a player who played some lord of the rings online game was like 31 years old

        sure theres a lot of kids but theres probably just as many adults, especially with games rated 17+.


        mw2 is going to have a lot of both adults and kids, besides kids dont have a problem going to their parents for a credit card. im sure theres a lot of money to be made in the gaming niche
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        • Profile picture of the author Silas Hart
          Originally Posted by Wham View Post

          youd be suprised how many aren't kids

          i read a thing wear the average age of a player who played some lord of the rings online game was like 31 years old

          sure theres a lot of kids but theres probably just as many adults, especially with games rated 17+.


          mw2 is going to have a lot of both adults and kids, besides kids dont have a problem going to their parents for a credit card. im sure theres a lot of money to be made in the gaming niche
          That's true. More and more players are older than 18 years of age, but my data has always showed that people of the age of 18 and less are more likely to buy the product.

          Also, if anyone can come up with a good quality eBook that can sell based on MW2, let me know. (That's not sarcasm) - other than "become a better player" - I can't really think of anything.

          Some images of the LAN Center I started up with money I earned through my MMORPG business. (Since sold)



          Monster Energy drinks, thats not that small of a kid either. Used to get this stuff for free, and sell for $3.00 a can. This is how much I sold a week. (its actually more than it seems)



          Theres actually 21 computers in all.

          This all a little off topic, but gaming is my "safe-haven" for some reason. I absolutely hate it, because I actually hate video games, but my money has always been made in that niche.
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  • Profile picture of the author Emily Meeks
    I once met an older couple, probably 60s or so, fully dressed in WoW attire - shirts, caps, posters, and telling me how they just spent an awesome weekend at a WoW convention

    In addition to creating guides, don't forget promoting affiliate products such as consoles - usually priced $200 and up, so you'll get a decent commission.
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    • Profile picture of the author brettmwindmann
      Yea I agree with most of the above post. While they do have a large number of kids playing these games I would say they have more adults (18+). I have not tried selling anything in the gaming niche but I have known people who have made a good deal of money from promoting certain WOW products from clickbank.

      I believe its just like anything else...how you present the offer and how much value the customers feels they are getting.

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  • Profile picture of the author Daniel Scott
    I used to work at a video game store... and I own pretty much everything

    Not sure if it mentions it in that article but MW2 made a lot of cash because the collector's edition was like $200 and came with a pair of night vision goggles.... which obviously would inflate the stats significantly.

    -Dan
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  • Profile picture of the author myralove
    I have been in the video game niche for over 3 years (among others). I promote the popular game platforms, accessories, games, etc... as an affiliate for hard products. I only augment my game sites with Clickbank digital products or downloads. I have multiple sites competing with each other (I do that when I find a productive keyword)...I don't spend any money on Adwords and focus on ranking well in the three major search engines.

    It can be quite lucrative if you target long tail. For example don't go for "xbox"....Go for "xbox 360 halo games". The opportunity grows as new games and platforms are released. My favorite is selling vintage or used, or refurbished!

    This is the fun time of year when sales go thru the roof! However, sales can be pretty consistent year round when your sites rank well.

    Oh, and by the way, I am a middle aged woman that stopped playing video games when Pac Man got old! :-). I just read the latest stories and product reviews and makes sure I stay on top of things. I got into this market in my first year in IM because my market research showed me how I could do very well...and I have not looked back.

    Have fun! :-)

    Myra Love
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  • Profile picture of the author JMPruitt
    I run sites in the WoW niche also, but I play the game. I have a lot of info the average marketer doesn't and I do a little in game to promote my site. you just have to do it with a soft sell aproach. you need to learn as much as you can about the game and stay on top of any updates to the game.
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