While writing the website she did not mention that she wanted me to include any keywords, but has now asked me to do this.
Rather than now going back and jamming in a bunch of keywords and ruining my text, I was thinking of suggesting that I run a Facebook ads campaign for her. I know little about Facebook ads other than what I have read through Neil Patel. As this is far from my area of expertise, I would do this at a rate much lower than what I ask for my writing.
My idea is to run 3 ads targeted at people who are in groups related to interior design, with a photo of my client but different text for each of the 3, something like:
"Want to make a change but don't know how?
Book a free consultation with me and I will show you how to change your living environment".
We had already planned for her to do free consultations. To weed out the people who are not really interested and just want something for free, I'm thinking to include a couple more fields in the forms that potential clients fill in to get their free trial.
The 3 ads are run for a few weeks, then I pick the one with the greatest number of conversions to run for the next few months.
What do you guys think?